RVA Small Business Network的动态

1,408 位关注者

3 个月

In today’s digital landscape, media is more than just a tool for sharing information—it’s a powerful way to build credibility and expand your reach. Here’s how it can make a difference: 1?? Boosts Credibility Engaging with media positions you as an expert in your field, helping you stand out as a trusted thought leader. 2?? Expands Your Audience Media connects you with people far beyond your immediate network. I’ve had clients discover my consulting services through recorded talks—long after the event itself. Media’s value extends beyond immediate results. It helps foster meaningful connections and builds a lasting reputation that drives long-term growth. #Media #ProfessionalGrowth #Networking #ThoughtLeadership #GrowBusinessPodcast #RVASmallBusinessNetwork

Transcript

Does two things for you Corey and this is really what it comes down to why it's important one is it allows you an opportunity to distinguish yourself in in terms of credibility the other thing it does is it allows you to reach people that you would never be able to reach on your own or one-on-one it allows you to reach people at scale and you know we've got those stories yes we do have people who couldn't who were cold calling or couldn't breakthrough but now we're able to use their interview and use media to do that right because somebody saw me yes so like. I want to talk to that person. We've heard those stories. We. Yeah, yeah, for sure. I mean, I can think about all, I mean, I think about so many times and we're talking about media in particular. But you know, media is also like speaking engagements and. And there's other ways to use that. I can't tell you how many times I've been hired, that I was hired to consult because someone bought the recording. They couldn't even attend the event. But the event I could think of, I could think of a handful of clients right now in my head over 20 years. That weren't even present there, but they bought the recordings correct, heard me on the recordings and called me from that. Well, because they weren't there. They wouldn't have seen you in person, right? Because they bought their recording, right? You had reached that. You wouldn't have had otherwise. They bought the recording from there. I didn't make any money off the recording, but that's not the point. I made way more in the long run where you made money on the client, right? You made money off the recording because they bought, correct, correct. So that was media, right? That was me talking in public. Now someone doing that much more than any advertisement, correct, right. So it's just important and.

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