Ruth Sarfaty的动态

Another step toward bridging the advertising gap for linear and CTV activation. It would be great to see how this enhances mix media modeling. "Direct insight into incremental reach over linear, tune-in, attribution, and direct feedback loops with third-party measurement." partnershttps://lnkd.in/gdzaE_Tx

"The percentage of our revenue share that has moved into programmatic is staggering,” said Michael Scott, VP and Head of Ad Sales and Operations at Samsung Ads. “Outside of sports, whose scarcity forces an upfront commitment, there is a growing desire from marketers for ‘just in time’ media.” This year, the Interactive Advertising Bureau (IAB) predicts that ad spend on digital video will eclipse ad spend on linear channels for the first time. Put your ad on your voters’ TV in just a few clicks with RepublicanAds.com. #DigitalMarketing #ProgrammaticAdvertising #AdTech #MarketingTrends #RepublicanAds https://loom.ly/zV3fIX8

This first TV ad aired as early as 1941—it is now, in the age of digital privacy considerations and ad-less streaming, that the billion-dollar question is whether consumers are paying as much attention as they should. After all the noise, online video ad spending reached $75 billion in 2022, and brands clearly accept this fact. Key Takeaways: Massive Ad Spend: Online video ad spending reached $75 billion in 2022 and could reach a projected $84.6 billion by 2024. Mobile Dominance: Mobile ads spending will hit $89.7 billion by 2028. Yes, people still use their phones. Willing Consumers: Despite the roar over privacy concerns and ad-free levels, people are still watching ads to access the content they want. Video/TV Online stays the top choice: 29.9% of consumers report watching video/TV online, and 28.3% said mobile devices were their preferred platform. Combined, 46% said they spent an hour or less per day watching video. Ad Preferences: 69% of consumers never skip advertisements for products of interest. The engaging ones are visually fascinating, funny, and relevant. Misplaced Investments:?Companies spend money promoting low-quality ads instead of creating them. This is a poor strategy. High-quality content is essential for smooth and effective promotions. Many online ads look like they were made in a garage and randomly planned. Let's change that by focusing on better ad creation. Follow me and level up your brand! #videoads #videoediting #adproduction #video #marketing?

In this #article, Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This #growth presents challenges such as maintaining viewer #attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions like dynamic ad formats and social media-inspired freshness address these issues by engaging viewers and driving performance. These advancements allow brands to not only build awareness but also achieve measurable outcomes, such as increased sales and foot traffic. https://lnkd.in/eKUVVHQX

With so many disparate #CTV options birthed in the past few years, it's great to see the continued consolidation of buying to remove the fractionalization and measurement issues that marketers have dealt with. There are going to be winners and losers in this space #programmatic partnerships expand to ease buying, so seeing this news yesterday is great news for our clients leveraging #DV360!

Microsoft expands CTV Ad lengths, boosting options for advertisers: Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility. #MicrosoftAdvertising #CTV #VideoAds #DigitalMarketing #Advertising

Step right up to the wildest ride in the advertising park: the chaotic, head-spinning world of Connected TV (CTV) advertising. Here, you’re not just playing a game of strategic placement; you’re wrestling with a many-headed beast in an industry that loves complexity almost as much as it loves new acronyms. Navigate the treacherous twists of Supply Path Optimization (SPO), where even the savviest media buyer can end up feeling like they’re trying to herd cats… in zero gravity. Get the inside scoop from Brick(Chung Jung) Liao Liao at 91APP, who’s cutting through the ad tech jungle with a machete of data-driven insights. Think you know how to avoid the pitfalls of Header Bidding (even though technically it doesn't exist in CTV) and the sneaky cost inflations by middlemen? Also, Stephen Sumner lays it out with unvarnished clarity for advertisers caught in their own costly loop. Read on to arm yourself with the strategies you need, because in the frenetic circus of CTV advertising, the clowns may just be running the show. Join us, and let’s decode the madness together. You might even find it’s a riot! https://lnkd.in/gGSgMt93

We're in an age of CTV advertising dominance right now, but how do we navigate some of the new unintended artifacts of this growth? NIce piece on how frequency capping frustrations still impact those in the industry. #CTV #CTVAdvertising #CTVConnect

?? Experience engagement like never before! Advanced creative campaigns on CTV boast engagement rates 4.6x higher than mobile and 10.3x higher than desktop. Learn how to captivate your audience in our CTV Advertising Insights Report 2024. Download your guide to engagement! #CreativeAdvertising #EngagementRates https://lnkd.in/gC8swRa5

CTV ad dollars are going to waste The CTV space is growing rapidly, which means more companies getting involved in selling these ads. However, the space is still complicated from a buying standpoint which is leaving advertisers open to fraud and waste. When you pick an OTT/CTV partner, you must vet the data they provide and pay attention to where the ads are delivered. One misleading practice we here at Brkthru see is mid and pre-roll ads (short form content) being included in CTV buys to lower the CPMs. This practice can lead to ad waste, and will not let you measure the efficiency of your CTV buys properly. #advertising #digitaladvertising #marketing #OTT #CTV