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?? Elevate Your LinkedIn Strategy in 2024! ?? Say goodbye to one-size-fits-all content! Discover 3 exclusive strategies to master LinkedIn, straight from Natalia de la Pe?a at The James Agency: 1?? Keyword Optimization 2?? Rich Media Utilization 3?? Employee Engagement Boost Ready for a LinkedIn revolution? Click the link for the full scoop! ?? #LinkedIn2024 #InnovateYourStrategy

?? Elevate Your LinkedIn Strategy in 2024! ?? Say goodbye to one-size-fits-all content! Discover 3 exclusive strategies to master LinkedIn, straight from Natalia de la Pe?a at The James Agency: 1?? Keyword Optimization 2?? Rich Media Utilization 3?? Employee Engagement Boost Ready for a LinkedIn revolution? Click the link for the full scoop! ?? #LinkedIn2024 #InnovateYourStrategy

Skout - The B2B Agency (PR and marketing) have done a great job of summarising our LinkedIn Live session, where Lee Simpson, Adam Coleman and myself talked about founder stories and how to leverage them in your business. The blog contains five lessons you can learn from a good founder's story including; Using it to help raise investment. Demonstrate how you understand your customer's pains and challenges. How being an extrovert is not necessary. Thanks to James Bentley for pulling all of this together ?? Grab a cuppa and have a quick read in your tea break! #founderstory #pr #founderjourney #storytelling https://lnkd.in/epuY3TRP

Is LinkedIn working for you and your business? If you're looking for a sign to refresh your strategy, this is it! ?? In our latest blog post, we look at LinkedIn marketing and how you can easily improve your output on the platform. Here's a sneak peek... ?? Avoid excessive self-promotion - Mix your promotional content with educational content. ?? People posts are best - We want to see the face(s) behind the brand. ?? Share event highlights (and don't be afraid to tag people!) ?? Use video content - It doesn't have to be super polished. ?? Encourage employee engagement - Posts by people often outperform company posts on LinkedIn. Make sure to follow us here on LinkedIn and connect with our marketing consultants to stay up to date with new freebies and advice. Read the full blog by visiting our website: https://buff.ly/4cD57yD #LinkedInMarketing #LinkedInTips #MarketingStrategy #SocialMediaMarketing

Just finished the learning path “Advance Your Social Media Video Skills”! Like this post? ?? Follow for more on employee engagement! Click Elizabeth Haggerty→ Follow! #onlinevideostrategy #socialmediamarketing #onlinevideomarketing #socialmediastrategy #linkedinmarketing #tiktokmarketing #instagrammarketing #viralvideo #videomarketing #marketingstrategy #onlinevideoproduction

10 Tips for Optimizing LinkedIn Company Pages for HR Teams ?? Looking to attract top talent and build a standout employer brand? Here's how HR teams can optimize their LinkedIn company pages! 1. Ensure the company page reflects your brand’s identity and values – Consistency is key to showcasing your culture and mission. 2. Regularly update content – Keep potential candidates engaged with the latest job openings and company milestones. 3. Post employee testimonials – Share stories from your team to give candidates a glimpse of life at your company. 4. Use visually appealing banners – First impressions matter! Create a strong visual impact with high-quality cover images. 5. Leverage LinkedIn Analytics – Track the performance of your posts and adjust your strategy accordingly. 6. Engage with followers – Respond to comments and messages to build relationships with potential hires. 7. Promote company achievements – Highlight awards, partnerships, and media mentions to boost credibility. 8. Showcase company culture through videos – A short behind-the-scenes clip can go a long way in attracting #talent. 9. Utilize polls and Q&A sessions – Interactive content helps engage your followers and fosters a sense of community. 10. Feature thought #leadership content – Post articles and insights from company leaders to establish authority in your industry. ?? Which of these tips will you try next? P.S.: What’s one feature you think all HR teams should use on their LinkedIn company page? Let’s discuss! #hr #humanresources #HRmanager #CEO #Marketing

?? Reposting content is NOT a Strategy I see SO many companies try to increase their LinkedIn presence by asking employees to like, share, and repost company content. ? Reposting doesn't yield a good reach ? Reposting creates an echo chamber (it's not being seen outside your organisation) ?Reposting doesn't lead to authentic engagement ?Reposting doesn't build relationships Forced sharing creates a tick box culture where your employees are required to partake rather than feeling empowered or inspired to create meaningful interactions on LinkedIn. It's inauthentic (I hate that term btw ?? but it's true). Posting something because you are told to is worlds apart from actively sharing things that light them up, building their personal brand which in turn leads to social selling. ? Empower employees by showing them how LinkedIn can benefit their own personal brand in tandem with the company's. ? Enable them to amplify content that resonates with them personally. ? Treat your employees so well that if other opportunities present themselves because of their elevated presence on LinkedIn, they will choose to stay rather than leave. ? You will attract top tier talent if your employees are talking about things they love. ?? It's win win here for employers and employees. ?? The most powerful and effective brand advocates are enthusiastic and inspired employees. ??They share company content voluntarily because they are proud of the work they do. ?? They share because they have the freedom to share what matters to them and what they believe will provide value to their networks. Do you need a fresh look at your LinkedIn employee engagement strategy for 2024? Engage your employees with some specialist training. Get in touch for more information! #LinkedInTraining?#SocialSelling?#LinkedInExpert?#LinkedInLaura?#Reposting

Many companies overlook their most valuable asset: their employees. This underutilization, often due to engagement challenges and the high costs of developing effective training programs, inadvertently harms the brand and bottom line. Employee Generated Content (EGC) is a transformative approach that showcases your top talent and adds a layer of authenticity to your brand, making it more attractive to current and potential employees. This article explores using EGC to improve your brand's impact and visibility. https://lnkd.in/gKsqhqVH #DigitalMarketing #SEO #SocialMedia #LeadGeneration #PerformanceMarketing #Motivation #Leadership #Websites #ContentMarketing #MarketingTips #OnlineAdvertising #SocialStrategy #SearchEngineOptimization #InboundMarketing #DigitalStrategy #MarketingInspiration #BusinessLeadership #WebDesign #MarketingStrategy #ConversionRateOptimization

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable. See now: https://rpb.li/3Fvp6 #HR #humanresources #humancapital #careers #consulting #futureofwork #talent #talentoptimization #atl #atlanta #atljobs #atlantajobs

Did you know, only a mere 2% of your followers see your company page’s organic content? Your employees have the answer. As a LinkedIn coach, witnessing the transformation within companies that harness LinkedIn for their team's professional development has been super rewarding. Beyond nurturing individual growth, employee advocacy can significantly boost your company's LinkedIn presence. Truly, a win-win situation! Here's why empowering your employees on LinkedIn is a win: ? Employee Advocacy & Brand Image When employees share or engage with content, they amplify your brand's reach far beyond what the company page alone can achieve. According to LinkedIn, content shared by employees enjoys double the click-through rate of those shared by companies themselves. ? Talent Retention & Acquisition In today's competitive job market, the digital footprint of your employees plays a pivotal role. This online presence is often the first touchpoint for prospective talents. Afterall, LinkedIn reports that companies with socially engaged employees are 58% more likely to attract top talent and 20% more likely to retain them. ? Trust & Credibility Consider who you trust more: a faceless corporate logo or a real person sharing genuine experiences? The human element in branding has never been more important. Employee-shared messages resonate more deeply, building trust and credibility. By empowering your employees to engage on LinkedIn, you’ll enhance brand visibility, attract and retain talent, and build genuine trust and credibility. Not sure where to start? Want a Corporate Workshop to empower your team on LinkedIn? Let’s chat.