Rummel A Medina的动态

RE: BuzzFeed sells Hot Ones (under First we Feast) to several investors, including FWF co-lead and HO host Sean Evans. Also in the mix is YouTube juggernaut Mythical Entertainment. This solves one huge problem First We Feast was facing: losing Sean Evans at the end of his contract or to dissatisfaction with an alternate partner. By having him as a bought-in owner, it helps maintain the show's very specific identity. This is also a good move on the part of Mythical Entertainment, which started as a comedy-oriented channel with Good Mythical Morning, but has recently pivoted away from comedy into more focused food-oriented programming. This includes the Sporked food review site and the cooking arm of GMM, Mythical Kitchen. GMM proper is more of a "mukbang" channel now, and First We Feast fits very neatly into this specific niche/vertical.

The acquisition of “Hot Ones”—everyone’s favorite YouTube show—was interesting but not surprising. “Hot Ones” has been incredibly successful, maintaining pop culture relevance by featuring big-name stars. ? However, the “Hot Ones” success goes beyond just the YouTube series. It’s evolved into an ecosystem with its own line of hot sauces, subscription services, and games. This combination of the show, its additional ventures, and its cultural relevance made it appealing to investors. ? This acquisition demonstrates the power of creators. As brands continue to see impressive profits from creator-led content, this is just the beginning of deals involving your favorite influencers. “Hot Ones” isn’t the only entity that’s successfully expanded from a singular platform to multiple ventures. Many influencers have also built brands that profit through partnerships, merchandise, and more. The shift is already happening, but I predict that the creator economy will experience even more substantial growth by 2025, with more brands recognizing the value of investing in engaging content. ?? #DigitalMedia #Creators #HotOnes #BuzzFeed #MediaConsolidation #FutureTrends

The Power of YouTube on full display. $82.5 Million for a show that is regularly attracting celebrities and getting 10X the viewership of Jimmy Kimmel. In my book, that's an easy buy. What do you think and what is your favorite YouTube Channel? #business #Youtube #Movies #TV #Entertainment https://lnkd.in/edp-wzMX

MrBeast Splits From Management Company!!! Jimmy Donaldson, known as #MrBeast, has left Night Media, the company that helped build his brand since 2018. Night Media will still support his chocolate brand, Feastables, but won't handle his brand partnerships anymore. MrBeast is setting up his own team for brand partnerships, following a trend where creators want to manage their deals directly for more control and authenticity. This shows a shift in the creator economy, valuing personal control over content. With agencies like UTA and WME seeking to represent big online names, MrBeast’s move could inspire other creators to take more charge of their brand relationships. #creatoreconomy #brandpartnerships #creators

A $82.5M bet on hot sauce and celebrity interviews? While everyone's talking about the hot sauce, I'm following the money. First We Feast's $82.5M sale reveals 3 game-changing trends in digital media that no one's discussing... ?? Here's what caught my eye??: ??This deal represents a significant shift in digital media economics. While BuzzFeed acquired Complex Networks (including First We Feast) for $294M in 2021, they're now divesting pieces at different valuations. The ROI math here tells an interesting story about asset valuation in today's digital landscape. ?? The buyer consortium structure is brilliant - combining creator equity (Sean Evans, Chris Schonberger) with strategic media players (Crooked Media, Mythical) and institutional capital (Soros Fund). This hybrid ownership model could be the future template for creator-driven media properties. ?? Looking at the numbers: 14M subscribers, 4B views, and a thriving D2C hot sauce business showcase how content IP can drive multi-channel revenue streams. The planned expansion into Netflix live shows signals untapped potential in format licensing. For BuzzFeed, this move reduces debt to $30M while pivoting toward higher-margin, tech-enabled revenue streams with a focus on using AI-powered experiences. What's your take on creator-led media valuations? Are we seeing the emergence of a new media ownership playbook? #DigitalMedia #BusinessStrategy #MediaAnalytics #ContentMonetization

?? Hot Ones Has Been Sold for $82.5 Million Buzzfeed just announced that they have sold Hot Ones to a group of investors including Chris Schonberger (the original founder of the series), Sean Evans (the host of the series), Crooked Media, YouTubers Rhett and Link's Mythical Entertainment and Soros Fund Management. Hot Ones is part of the First We Feast media brand, which hosts several food-related celebrity shows on their YouTube channel, like Pro Moves, Snacked, and The Burger Show. Hot Ones is the most successful digitally native "talk show" on YouTube, with the unique format of interviewing celebrities while they eat progressively spicier hot wings. What started as a funny concept ten years ago has now become a major stop on press tours, with actors like Ryan Reynolds and Hugh Jackman going onto the show to promote Deadpool & Wolverine or people like Shaq creating legendary memes from their appearances. And that's an underrated part of Hot Ones' creative genius -- the fact that almost every episode creates memes and moments that people want to share on social media. In a press release announcing the sale, Chris Schonberger specifically mentioned the company's intention to expand into "new platforms, live events, and talent acquisition." The straightforward playbook would be for Hot Ones to build itself up as a broader media platform, with several shows under its brand and a roster of talent, all of which they can monetize in several different ways. First We Feast is the modern, digitally native version of the Food Network. And I completely expect them to grow as a massive pillar in pop culture. #hotones #media #entertainment #content #youtube #film #buzzfeed #food

Podcasting is the greatest canvas in media for the free and open exchange of ideas. Adjacent channels like radio, streaming audio, and creator-driven video share this same DNA. All are built on a foundation of trust between creators and their audiences. When that trust extends to brands through authentic personal recommendations, it becomes the most powerful form of advertising. Right now, these channels are undervalued, and brands are underserved. There are too many systemic challenges—particularly around measurement—that prevent many brands from entering these spaces or achieving maximum scale. To unlock the full power of spoken word media, specialized resources are required to turn these platforms into a marketer’s secret weapon. To achieve this, leading contributors who believe in this channel need to unite. I began my career in audio in 2003, and I’ve always believed this is, at its core, a relationship business. Success comes from maximizing trust across the entire supply chain—from audiences to creators, publishers, agencies, brands, and ultimately, customers. Over the past 21 years, I’ve had the privilege to build relationships with,?work alongside, and sometimes compete against people whose values I deeply respect. One shining example is the team at Veritone One. Since my earliest days, I’ve learned from leaders like Patrick Lennon, Zeus Peleuses, and Stephen Smyk. I’ve admired the forward-thinking vision of CEO Ryan Steelberg as he introduced solutions a decade ahead of the market. And I’m inspired by the new leadership under Jess Robine and Conor Doyle. For more than a decade, Oxford Road and Veritone One have been separate entities, connected by shared values, high standards, and enduring relationships. Today marks a new chapter. This morning, we announced that Oxford Road and Veritone One are joining forces in partnership with Insignia Capital Group. This union is founded on shared values, and together, we’re poised to activate those values in service of growing our industry—starting with our clients. While the industry faces challenges, the opportunities ahead are far greater. In time, I’ll share more about our vision and strategy. For now, it’s business as usual for both firms, as we remain focused on supporting our clients and preparing for an exciting 2025. As we begin to formalize our plans and harness the combined strengths of both groups, we’ll keep all stakeholders informed. This is a big day for our teams and for the industry. My gratitude goes out to everyone who helped make this union possible and to those who will join us in the important work ahead. More to come. Dan Read more about our vision for the future on Bloomberg:

The iconic celebrity interview show, Hot Ones, known for its fiery wing challenges, has been acquired by an investment group led by Soros Fund Management for a cool $82.5 million. This deal includes host Sean Evans as a stakeholder and offers BuzzFeed a financial lifeline. The new owners plan to amplify the show’s cultural impact, media reach, and product offerings. Get ready for more wings, laughs, and viral moments! For more insights, visit: www.famedelivered.com . . . #News #HotOnes #SeanEvans #BuzzFeed #Entertainment #MediaDeals #fyp #viral #trending #ForYou #Explore #ExplorePage #famedelivered Disclaimer: NO COPYRIGHT INFRINGEMENT INTENDED! All credit goes to the respective owners. FAIR USE: Copyright disclaimer under section 107 of the Copyright Act 1976. Allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. We do not own all the material.

Sean Evans Has Some Hot (Sauce) Takes on Creating and Monetizing IP During 2015’s Great Pivot to Video, Sean Evans and the team at First We Feast, then a blog, knew they had to find their new content niche. In part through an accident of real estate, they wanted to try a celebrity interview show — but not a standard one. Then, Evans remembers, they had to consider, “How do we disrupt that PR-driven flight pattern — and can we do that with food?” During a Main Stage conversation with NAB vice president of content design and development Josh Miely at the 2024 NAB Show, “Hot Ones” host Sean Evans shared insights into creating and leveraging valuable IP, dished on his Midwestern hot takes, and, of course, ate some chicken wings. “If you have an idea, that’s great. It doesn’t necessarily mean that plane is ever going to take off.” “Just go out there, do it, make mistakes, learn from them. And then over years and years and years, you can tune into this thing that becomes like IP, you know, but yeah, it has to start with the audience. "And I’ll tell you, like, the audience doesn’t care at all about the phrase intellectual property; they just want to be entertained.” “Thinking about it as a brand, and the products, those were all trying to keep up with the tidal wave that the show created.”?? Hear more from Sean on NAB Amplify. #nabshow #hotones #videoproduction #firstwefeast https://lnkd.in/gBFxjCiE

Building a fair financial system starts with empowering people through knowledge and compelling stories – regardless of the medium. As conversations around finance are increasingly taking place across social media, streaming platforms, and other online channels, the narratives being shared have the potential for profound impact on financial health. It’s against this backdrop that we’re thrilled to launch our Media & Money portfolio program to spotlight the digital content driving financial health by entrepreneurial influencers, filmmakers, and comedians who create content that helps make financial conversations more accessible and engaging. Check out and explore inspiring content including: - The Dough Podcast with X Mayo: A comedic take on money conversations with reality stars and financial experts. - We Strangers: A powerful film tackling economic inequality, class, and race in America. - Haley Sacks (Mrs. Dow Jones), a finance influencer making money topics fun and relatable. Learn more about our Media & Money portfolio in our blog post (https://lnkd.in/egXjTu3h), and explore the content here (https://lnkd.in/e84SCBTb. Whether through podcasts, films, social media or streaming, we’re honored to support the mission-driven creatives who are changing the narrative around financial health. #FinancialHealth #DigitalContent #FinancialWellbeing #Influencer