"we are building rule5 as a complement to human performance that performs key tasks, not a replacement for human jobs. "
Anyone interested in generative AI, especially GAI for GTM, should study the work of Erik Brynjolfsson. Erik is an author and Stanford University professor who examines the effects of technology on business strategy and human productivity and performance. Here's just one of the many ideas I've gained from his work, and it relates to the hot topic of the AI SDR. It starts with the belief that AI can serve human performance?and not replace humans - race with the machine, not against the machine as the quote says. In the bigger picture, he's an optimist who believes AI can reverse the trend of technology?widening income inequality. But that's going a bit beyond my pay grade, so let's go back to the question of the AI SDR... He points out that replacing jobs is the wrong way to look at this because most jobs are a collection of?tasks.?Rote tasks can be automated with AI, but most jobs include a long tail of tasks and qualities that require human creativity and judgment. The delineation?of jobs and tasks means you need to define the tasks an SDR owns. In the case of the SDR, research and writing the first draft are tasks that AI can do extremely well. But objection handling, authenticity, and human connection require a...human! The takeaway is that you need to define the tasks your SDRs own. If you think your SDRs can be fully replaced by AI, you are probably setting expectations too low. This happens to align with how we are building rule5 - as a complement to human performance that performs key tasks, not a replacement for human jobs. Btw, the quote here is from a 2013 TED talk that you can find on Youtube. I'll post it in the comments. Needless to say, this question isn't new it just feels more urgent now with AI. #generativeai #ai #humanintheloop
