RPA的动态

Digital Disconnect? March Madness Sponsors Miss the Mark on Digital Spend Despite their sponsorship of NCAA's March Madness, premier sponsors AT&T, Capital One, and Coca Cola only allocate 1% of their total US ad spend towards digital platforms according to data from Pathmatics. While AT&T and Capital One leverage OTT platforms for basketball-specific campaigns, Coke continues to underutilize its association with #MarchMadness in its digital ad spend. A digital game plan shifts priority in the face of declining ratings. #MarketingStrategy #SponsorshipROI #DigitalAdvertising

Flipping the switch. ?? Holistic Approach ON. It's not just about visible exposure anymore. It’s about audible echoes and legible impressions across OTT, TV, social media and streams. It's time for a holistic sponsorship analytics approach to understand the full impact and potential of your brand's presence. Interested to know more? ?? https://lnkd.in/eGgeqyJw #SponsorshipSuccess #MeasurableFact #Sportsbusiness #Sportsmarketing #Sponsorship #Analytics

Want to maximize your revenue during sports events??? Discover how the right ad formats can make all the difference! We provide strategies to engage sports fans and boost your ad performance this season. ?? Learn more: https://bit.ly/3zuZc0o #SportsSeason #AdFormats #Refinery89 #Sports2024 #AdPerformance

In an increasingly cluttered and competitive broadcast partnership environment - what is the most effective way for your brand to get noticed? Gemba believe there are three key ingredients to maximise impact. Have a read of the free report below (link in the comments). Reach out if you'd like to chat through the findings! Dan Easton Adam Hodge

We're so excited to announce our new series, "Pixels and Points", a bimonthly program where we'll discuss new insights related to digital or traditional media from the last week. In the debut episode, Matt and Susie discuss LinkedIn’s new OTT advertising options and the impact of women’s basketball on sports advertising. Watch the full video on our insights page: https://lnkd.in/gMV2bp4P #socialmediastrategy #OTT #linkedin #womensbasketball #sportsadvertising #advertisingtips #austinagency #austinadvertising

ESPN Tournament Challenge is back. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #NevadaMedia #Television #Radio #Outdoor #DigitalMedia #NMC #Branding #SilverStateWonders

Did you know 92.8% of tv sports viewing happens live or on the same day of the event? It's one of the key insights from our sports webinar earlier this month "Scoring with Comscore". To catch up on the insights from our expert panel watch the recording or download the presentation here: https://lnkd.in/gD7de2mG #Comscore #ScoringwithComscore #Sports #superbowl #mediameasurement #Engagement

Planning for 2025 has been at a feverish level recently as digital sports inventory is becoming an increasingly important part of marketers' strategies. The GREAT news is that ALL of these events for the year are either on ESPN's family of networks (and our other partners) or covered by the ESPN digital platform with news, highlights, analysis, and the game around the game. Are you IN? #GKBisaTeamSport #ESPNDigital #TNTSports #GKBPremiumSports

Is it too early to talk about the Olympics? Probably Should you start strategizing your ad campaigns? Absolutely! A large number of viewers are expected to tune into the Olympic games on their CTV this summer. And with ad spots being already sold out, what can advertisers do? Find out in our latest article?- https://lnkd.in/gm7McUwy #olympics #olympics2024 #ctv #ctvadvertising #mediasmart

You've drawn up the Xs and Os - now, what's the ROI? The price tag for sports sponsorships is increasing right alongside the crowd sizes. As leagues and teams exercise their leverage, marketers are left wondering - are we getting bang for our buck here? How do we measure the value of these high-stakes collabs? Last night, Nielsen joined #TheRoom at Advertising Week NY to analyze the game film.