ROTH Capital Partners的动态

ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via EmailAdobe CEO Shantanu Narayen joins 'Closing Bell Overtime' to talk Adobe Q1 results, embracing generative AI, stock buybacks and more.07:03Thu, Mar 14 20245:10 PM EDT Source link #AdobeInc #BreakingNewsTechnology #businessnews #CEO #earnings #Neutral #Software #technology

Marketing isn’t about gut or data. It’s not hard to make decisions based off your gut. It’s not hard to look at the data and see if something is working or not. There’s actually a bigger problem… all channels eventually get crowded and don’t work as well. When we analyzed 15,000 social posts we found that the content containing short-form videos had 32.18% more reach. 3 years ago it was 54.77%. On October 7, 1994 the first banner ad had a 44% click rate. Now it’s less than .01%. And we are seeing ad costs rise 5 to 10% a year. So if data and your gut won’t solve the issue of engagement decreasing, ad costs rising and marketing channels not being as effective as they once used to, what’a the solution? The answer is experimentation. Run at least one new marketing experiment a week, if not ideally 3. Most of the experiments will fail, and less than 20% will work. But that 20% is what’s going to provide the majority of your growth overtime. You just won’t know what will work until you start experimenting. That’s the key to winning in today’s environment. #marketresearch #market #business #data

?? Unveiling Tech Salaries at RenderATL (Render Atlanta): Insights from Salary Transparent Street ?? Salary Transparent Street recently spoke with people at RenderATL (Render Atlanta) about their various tech roles as well as what those roles help them earn ?? When it comes to "talking tech", we would be remiss if we didn't also talk about tech salaries ??. Here are some of the salary ranges that were disclosed in the video: ?? Software Engineers: $90,000 - $165,000 ?? Senior Software QA Engineer: $120,000 ?? Customer Success Engineer: $150,000 - $200,000 ?? Education Technology Consultant: $150,000 - $200,000 ?? Tech DEI Program Management Executive: Over $210,000 ?? Content Creator + Developer Advocate: $220,000 - $400,000 Are you surprised by any of the tech salaries listed above? Are you currently working in tech as / trying to pivot into any of these roles? ?? https://lnkd.in/eimf9FEJ If you are interested in sharing your tech career experience/aspirations on a future episode of the Talking Tech Podcast, leave us a direct message or add a comment below ??. #salarytransparentstreet #salarytransparency #techjobs #techsalaries #softwareengineer #successengineer #technologyconsultant #DEI #developeradvocate #contentcreator #RenderATL #TalkingTechPodcast #podcast #podcasting #renderatl #techcareers

Alright, let's talk shop about teaming up with a media agency. It's like finding a new coffee spot; you gotta ask the right questions to make sure it's a fit. ? Data's Role: How do they let data lead without losing that human touch? It's about blending stats with stories to make decisions that resonate. ?? Understanding Your Audience: Inquire how well they really know your tribe. Their strategy should be a mirror of your audience's needs, dreams, and behaviors. ?? Privacy Matters: Press on how they prioritize privacy while pushing the envelope. It's a tightrope walk, but done right, it's a ballet that respects your audience and regulations. ?? Managing Complexity: Get them to unpack how they handle the multi-layered beast of creativity. It's one thing to have ideas; it's another to orchestrate them into a symphony. ?? AI and the Long Game: And AI – it's the shiny new toy, but how will they make it work overtime for you? ?? I’m curious - what resonates most with you? What would you like me to unpack further? Drop a comment below, and let’s dive deeper into any of these key questions. Your growth is my goal. Let's get those answers and amplify your reach.? #DataDriven #KnowYourAudience #SEOtips #ContentCreation #GoogleRanking #DigitalMarketing #SearchEngineOptimization #ContentStrategy #KeywordResearch #OnlineVisibility #SEOstrategy #ContentMarketing #GoogleSearch #SEOhacks #BlogOptimization #SocialMediaSEO #ContentPromotion #GoogleAlgorithm #SEOexpert #WebsiteOptimization #SEOTrends #ContentVisibility #SEOtools #RankHigher #GoogleVisibility #OptimizeContent #DigitalStrategy #ContentPerformance #SEOtechniques #GoogleRankBoost

Fresh off the Super Bowl hype... let's talk activation campaigns. Last night wasn't just about football (and Taylor Swift); it was a showcase of some of the year's most anticipated commercials. But as we all know, those few seconds of exceptional advertising on screen are the tip of the iceberg. Behind every memorable ad lies a complex strategy of planning, creativity, and execution - much like the activation campaigns in our daily business as marketers. Do you have a campaign planned for this first half of the year? Sharing is caring, so here's my quick list of key watch outs when planning your next campaign: - Audience Alignment Misfires: Matching your message to your audience is crucial. Ensure your campaign speaks directly to your target audience's needs, interests, and pain points. - Platform Pitfalls: Every social platform has its vibe. A strategy that works on Instagram might not yield the same results on LinkedIn. - Brand Identity Crisis: Consistency is non-negotiable. Your campaign should reflect your brand's core values, always. - Tech Troubles: Technical issues, such as website crashes or broken links, can derail even the most well-planned campaign. Make sure your digital assets can handle increased traffic and engagement. - Feedback Loop: Ignoring real-time feedback is a missed opportunity for improvement. Stay alert and adaptable. - Creative Fatigue: Repeating the same message or visuals too often can lead to audience fatigue. Keep your campaign fresh and engaging with varied content. - Analytics Overlook: Data collection without analysis is a wasted effort. Set up proper tracking ahead of launch. With the right preparation and attention to detail, we're all set for a winning campaign...without the overtime. ?? Bookmark this post - think of it as your marketing campaign pre-game warm-up. #cmoinsights #overtime #superbowl2024 #marketing #campaignoptimization #activation #blazeahead Blaze Ahead

Have you ever wondered what it is like working in Ad Tech? ?? We spoke to the HR team to understand how to maintain a positive work environment in Ad Tech ?? Check out the full blog here: https://lnkd.in/e4_6E7zw #adtech?#ExoClick?#ExoClickLife #adtechtrends #HR #joinus #newjob2024 #adtech2024 #onlineadvertising?

We are happy to share that Medium’s Authority Magazine has published Michael Ang’s Q&A about The Future of AdTech. Take a look at the article here! https://lnkd.in/d5caXgBK #Medium #AdTech #JobElephant #Services #HR #Recruitment #RecruitmentAdvertising #Advertising #HigherEd #JobPostings #Technology #Results #PersonalizedService #TechnologyDrivenSolutions

To anybody that has been laid off, watch this video. Unfortunately, this is what is happening everyday (especially in the tech space). To employers, don’t forget who helped you get to where you are. #laidoff #healthcare #technology #hr #humanresources #managers #ceo #president #rif #employers #employees #dobetter #empathy LinkedIn

Could this be an example greed? We must obviously be very careful with our sources, but let's assume this is accurate. If you have employees with high salaries, and they still want to steal from the company, it's troubling. As I've mentioned before, you can be highly intelligent or have a prestigious degree, but if your value system is no better than a shoplifter's, it's very sad! #CorporateValues #IntegrityMatters #BusinessEthics #CorporateIntegrity #EthicalBusiness #ValuesDriven #TrustAndTransparency #EthicalLeadership #IntegrityInAction #CorporateResponsibility

?? Tired of wrestling with your shift scheduling? Ready for a solution that puts you in the driver's seat? If you answered yes, then?ClayHR’s #rostermanagement is here to streamline the process for you. Here is how: ?? Uncomplicated shift schedules (creating, customizing, color-coding, drag-and-extend, and copy-paste features for swift repetition of shifts) ?? Custom templates, flexible shifts ?? Stay on top of the budget by estimating shift cost estimation ?? Check on #ios and #android application for today's shift Discover how ClayHR revolutionizes your scheduling woes, offering unparalleled flexibility and customization here! https://lnkd.in/ghGP5ppn #hr #shiftmanagement #clayhr #analyticsinsights