NEXT WEEK! Meet with #offroadindustry business professionals to expand your network and build even more value from one of the biggest offroad events of the year. Hammerking Productions Inc. - King of the Hammers Have you signed up? (link in post below) #sematora #networking #business

Michael Shepherd, Managing Partner of The Shepherd Group, joins The5 to talk about Public Relations for Nonprofits.? Public Relations often gets overlooked by nonprofits as they focus on their mission, but building awareness of the brand is critical for both mission and donations.? Hear from Michael on critical points that a nonprofit should consider to grow the awareness of their nonprofit. Financially savvy advisor to the C-suite with extensive experience in branding and corporate communications. Unique value proposition: The ability to increase enterprise value through alignment of comms strategy with business goals. The increasing complexity of marketing communications has made it exceedingly difficult for internal marketing departments to stay on top of new and emerging platforms and technologies. Internal training programs can’t keep pace with the evolution of the marketing tech stack - particularly in the lower middle market. Second, More often than not, it’s not the core business of the company. People are dragged into areas that are not their core expertise. Using research and data-informed insights, I develop strategy and content that supports targeted business outcomes. I work with clients to identify key success metrics up front and utilize post-launch analytics to track results and refine messaging throughout the life of the campaign. The end result is better ROI - and accountability. The5 is a celebration of the work being done by nonprofit professionals, highlighting valuable tips and methods that nonprofits should be utilizing.? The5 is aptly named as?NMBL Strategies?celebrates our 5 year anniversary.? Host?Eric Moraczewski?leads guests on a journey of topics that are of deep importance to the guest and discusses how nonprofits and nonprofit leaders can benefit from the experience and expertise.

Michael Shepherd shares some great insights on #pr for #nonprofits!

Whether it's a wedding, a team building day, a corporate event, or a gala, there is a great temptation to enjoy the fun and beauty of an outdoor space to make your summer event memorable. With record heat forecast for this summer, there are things you can do to minimize the heat's impact. But those things change your event and add to your expenses. Check out this article from Bride's to learn more about all your options, including the best one, which might be moving your event indoors to a venue whose greenbelt perimeter and floor to ceiling windows give you the benefits of an outdoor event without the challenges. https://lnkd.in/g5RNFxwa Want to know more? Head to our website: thebowden.org

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Why It Matters:

I went back to uni this weekend to attend the Strategic Marketing module, as part of Bayes Business School’s extremely effective alumni programme – and it’s not just lectures, there’s even a lounge with aircon on the 7th floor! One of the most engaging talks was by Jayne George from the RNLI who spoke to us about its success with integrated fundraising campaigns. Her explanation of how they go to the core mission statement of “To save every one” was really empowering and I’d highly recommend getting to hear her in person – I couldn’t do it justice here. There were also some fab ‘takeaways’ from the rest of her talk and here are a few of them: 1?????????It starts with creating a unified mission that values fundraising as much as the operational activities – each relies on the other. A great deal of work has been done on the internal comms side of things to embed this culture. 2?????????Developing strong, inspirational messaging is also crucial. RNLI’s “Perfect Storm” campaign is a prime example of effectively communicating challenges and needs. Engaging donors with personalised and heartfelt communications that connect emotionally has boosted engagement and support. 3?????????They used a multi-channel #strategy combining direct mail, digital media, press inserts, and door drops, to maximise reach and impact. Tailored communications to specific donor segments, improved engagement and led to significant increases in donations. 4?????????Data-driven strategies are essential. Leveraging qualitative research to understand donor motivations and barriers provides valuable insights for campaign development. Tracking and analysing campaign outcomes allows for refining strategies and improving effectiveness. 5?????????Revitalising legacy fundraising with a donor-centric approach has made a significant difference. Shifting to clear, simple and emotionally-resonant messaging landed well with their audiences. Consistently embedding legacy messaging in various donor communications has ensured reinforcement throughout the donor journey. The impact has been significant – over three years, RNLI has seen improvements in advertising awareness, positive recall, likelihood to donate and actual donations, demonstrating the power of a well-executed #communications strategy. Question for my non-profit friends: how effective are integrated multi-channel strategies for your fundraising and how well can you measure its performance? Bonus content: check out the RNLI's 200th anniversary campaign – https://lnkd.in/ewqUm_4X #nonprofit

There is nothing more important in this whirlwind that is corporate America than pouring into the next generation -- doing so makes us better as a collective. I truly enjoyed my interview with Nicole Oronzio who showed exemplar professionalism and exuded the nature of a thorough journalist. My favorite quote from this piece is the advice to upcoming #publicrelations professionals to: “Maximize the time you have and the time you do not get back." It's not an original quote, it's scriptural (Eph. 5:16a). Time is an invaluable resource: use it or lose it! Taking risks allows for fewer regrets. In the article, I also stress to students that writing is a highly and useful transferable skill. This is (unfortunately) not something I grasped until later in my career, thanks to people like Deshundra Jefferson, who is a pro and helped me develop this skill. I love my Dear Old State and am so proud of how the institution equips students like Nicole to to become successful in their post-graduate endeavors. ?? #pennstate #prssa #alumnispotlight You can check out the full article here: https://lnkd.in/e_uCPwJb

Did anonymous surveys with Christiansburg Run Club to see what we’re missing as a club. Some commonalities: ? People like using Slack and don’t interact much with “social media” or our newsletter if given the chance. ? People want social events (they said ‘cookouts’ or ‘happy hours’) that don’t center around running or walking. ? Want more info on routes and safe places to run—so they can do their own thing vs. attending club events. Neat feedback! A lot of little tweaks we can make to improve.

The results are in, and Holmes Murphy’s annual United Way campaign continues to make an impact on our employees and communities. In this blog, Senior Vice President & Managing Director of Brokerage Services Kari Cooling shares how we Give.Fully. Take a look! https://okt.to/lh5nvk