Rose Huskey的动态

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year https://lnkd.in/gsw3MKdP #brandsafety #programmaticadvertising

What are the top concerns within programmatic advertising that need to be addressed on priority in 2024? A survey of 100 programmatic experts by WARC finds that brand safety, ad fraud, signal loss, cookie deprecation, supply chain transparency, sustainability, and spending intentions need to be re-evaluated more closely. Read in! #Programmatic #Advertising #AdFraud #Brands #BrandSafety

I am so curious to get brands, marketers and agencies opinions on this. Does MRC accreditation factor into your decision when picking an Ad Tech partner? How important is the transparency of where your ads run and at what fees you really pay? We believe it should and look forward to supporting more brands that do as well. #brands #marketers #agencies #programmatic #rtb #digitalmedia https://lnkd.in/eXkJBVKg

INSIGHT: WARC's Future of Programmatic 2024 report reveals key trends in #programmatic #advertising, addressing concerns about brand safety, cookie deprecation, and more. https://lnkd.in/gC5KPHBh

Time to meet another MVP... Our MVP (Most Valued Partner) series brings you face to face with the companies leading the way in delivering trusted digital advertising services. Today we chat to Ashley Beepur, Head of Ad Operations at Mail Metro Media (MMM). In this interview, Ashley shares: ?? The qualities a company needs to grow digital advertising revenue ??How MMM’s clients have benefitted from their MVP playbook strategies ?? Why IAB UK #GoldStandard and TAG brand safety certifications support MMM’s position as a premium publisher In Ashley’s words, “Transparency, trust and confidence are critical values that encourage clients to collaborate with us, driving business revenue.” Read on to learn more about how credibility = success in digital advertising! https://buff.ly/3O23QXG #trustinmedia #advertising #digitaladvertising #adfraud #brandsafety

Recent findings reveal critical adtech challenges, highlighting the need for brands to ensure their advertisements only appear on quality sites. This moment calls for the industry to rally for higher standards in ad placement and transparency. Let’s lead the change for a more ethical digital advertising space. #AdTech #DigitalMarketing

a good summary of the WARC report: The Future of Programmatic 2024 by Advanced Television It strikes me that Brand Safety still tops the chart for the biggest programmatic concern for advertisers; although I was pleased to read that advertisers and agencies are now looking to spend more on programmatic direct deals such as programmatic guaranteed or preferred deals. Brands should also turn to higher quality premium video inventories that, beyond being safer and more transparent are also far more effective with greater ROI... https://lnkd.in/eRp8aZ5N

#Statistics ?? WARC recently released "The future of programmatic 2024", a report which explores key trends and topics set to shape programmatic advertising over the next 12 months. "Brand safety tops list of programmatic concerns:?Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that?violate brand safety standards.?Over 56% of the advertisers and agencies surveyed selected improved ad verification capabilities as a top priority." ?? Adloox brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content and don't appear in unsavory environments. Our brand safety solution ?? https://lnkd.in/eqnGZ6Wq The report ?? https://lnkd.in/gmZ9UA8a

?? Attention Marketers: WARC's 2024 Programmatic Report is Here ?? Key findings from WARC's "Future of Programmatic 2024": > 60% of advertisers still grappling with brand safety > Cookie deprecation causing widespread uncertainty > Lack of transparency undermining trust > Sustainability emerging as a critical concern Our CEO dissects these challenges and more, offering critical insights and strategic solutions. Read the full analysis: https://lnkd.in/ghgd3XwT What's your take on WARC's findings? Comment below ?? #WARC2024 #AdIndustry #MediaBuying

Reflecting on the latest report, I’m encouraged by the resilience brands are showing in challenging times, as evidenced by an uptick in ad spend. We’re seeing advertisers get creative, using innovative digital formats to connect with consumers and guide them from awareness to conversion. However, with such a significant portion of budgets going into programmatic, it’s critical that independent agencies also have access to these tools. By ensuring digital efficiencies are available to all, not just the largest players, we can help keep these agencies competitive and maintain their essential role in the media ecosystem. If you'd like to discuss these insights or explore how programmatic can drive growth, feel free to get in touch. #DigitalAdvertising #Programmatic #MarketingInsights #IndependentAgencies #AdSpend #MediaEcosystem #InnovationInMarketing SBS Sara Haile