Rose Huskey的动态

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year https://lnkd.in/gsw3MKdP #brandsafety #programmaticadvertising

What are the top concerns within programmatic advertising that need to be addressed on priority in 2024? A survey of 100 programmatic experts by WARC finds that brand safety, ad fraud, signal loss, cookie deprecation, supply chain transparency, sustainability, and spending intentions need to be re-evaluated more closely. Read in! #Programmatic #Advertising #AdFraud #Brands #BrandSafety

I am so curious to get brands, marketers and agencies opinions on this. Does MRC accreditation factor into your decision when picking an Ad Tech partner? How important is the transparency of where your ads run and at what fees you really pay? We believe it should and look forward to supporting more brands that do as well. #brands #marketers #agencies #programmatic #rtb #digitalmedia https://lnkd.in/eXkJBVKg

INSIGHT: WARC's Future of Programmatic 2024 report reveals key trends in #programmatic #advertising, addressing concerns about brand safety, cookie deprecation, and more. https://lnkd.in/gC5KPHBh

Time to meet another MVP... Our MVP (Most Valued Partner) series brings you face to face with the companies leading the way in delivering trusted digital advertising services. Today we chat to Ashley Beepur, Head of Ad Operations at Mail Metro Media (MMM). In this interview, Ashley shares: ?? The qualities a company needs to grow digital advertising revenue ??How MMM’s clients have benefitted from their MVP playbook strategies ?? Why IAB UK #GoldStandard and TAG brand safety certifications support MMM’s position as a premium publisher In Ashley’s words, “Transparency, trust and confidence are critical values that encourage clients to collaborate with us, driving business revenue.” Read on to learn more about how credibility = success in digital advertising! https://buff.ly/3O23QXG #trustinmedia #advertising #digitaladvertising #adfraud #brandsafety

a good summary of the WARC report: The Future of Programmatic 2024 by Advanced Television It strikes me that Brand Safety still tops the chart for the biggest programmatic concern for advertisers; although I was pleased to read that advertisers and agencies are now looking to spend more on programmatic direct deals such as programmatic guaranteed or preferred deals. Brands should also turn to higher quality premium video inventories that, beyond being safer and more transparent are also far more effective with greater ROI... https://lnkd.in/eRp8aZ5N

Our latest Digital Media Wastage Report, now featured on AdNews Australia, reveals a staggering $97.1 million lost in ineffective digital ad spend in Q1 2024. John Vlasakakis, our COO, discusses the significant impact of this wastage and what brands can do to improve efficiency. Check out the full article on AdNews for detailed insights and actionable strategies to optimise your advertising spend. Read the article here: https://lnkd.in/gc3JDJUH #DigitalMarketing #AdSpend #NextAndCo #AdNews

Major advertisers are cautiously returning to X, signaling a potential shift in the platform’s business landscape. The move follows efforts by the platform to rebuild trust and address concerns that drove advertisers away. New ad safety features and policy updates are being credited as significant factors in regaining confidence. Some brands are testing the waters with smaller ad buys, monitoring performance and user reactions closely. The platform’s recent focus on transparency and innovation is helping to reshape its image. However, skepticism remains as advertisers keep a close on metrics and controversies. The balance between free expression and brand safety continues to be a delicate challenge. Positive early results are sparking optimism for X’s long-term potential in the advertising world. https://loom.ly/CDE2kvI

#Statistics ?? WARC recently released "The future of programmatic 2024", a report which explores key trends and topics set to shape programmatic advertising over the next 12 months. "Brand safety tops list of programmatic concerns:?Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that?violate brand safety standards.?Over 56% of the advertisers and agencies surveyed selected improved ad verification capabilities as a top priority." ?? Adloox brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content and don't appear in unsavory environments. Our brand safety solution ?? https://lnkd.in/eqnGZ6Wq The report ?? https://lnkd.in/gmZ9UA8a

Why Reducing Advertising Deeply Damages Brands And Sharply Reduces Revenues: "Some media works over a longer period of time, and all media has its window of impact. Things like paid search, that’s an immediate impact, or you’re getting an ad in front of someone as they’re in the act of making a purchase. But other things, like TV, radio, video and display have a longer carryover, a longer impact in terms of just the contribution to business. Sometimes when you turn those down, you don’t see the total effect short-term. It takes several months to see the full impact."