Rose City Label Co的动态

HOW THE DECISION OF THE CONSUMER WILL BE INFLUENCED WHILE PURCHASING

Packaging material matters when it comes to consumer buying decisions. Want to boost sales? Invest in custom packaging that speaks volumes. #packagingdesign #packagingmaterials #packagingsolutions #customcases #casemanufacturer

Retail-Ready Strategy: Big retailers require more than just eye-catching packaging to put your product on their shelves. Here are a few tips to be "retail-ready": Brand Story: A compelling brand story is essential. It’s not just about selling a product; it’s about selling the values, mission, and unique story behind it. Retailers want to see a brand that resonates with their customer base, so make sure your story is clear, authentic, and well-communicated. Supply Chain Consistency: Retailers operate on strict timelines and expect reliable supply to meet demand. You need to ensure that your production and distribution are consistent and scalable. Any delays or inventory gaps can hurt your credibility with retailers. Quality Control: Maintaining high-quality standards is crucial for long-term success. Retailers need to trust that your product will deliver the same quality in every batch, ensuring customer satisfaction and minimizing returns or complaints. Retailers are looking for brands that not only look good on the shelf but also perform well behind the scenes. By focusing on these elements, your brand will be better positioned for success in the competitive retail market! #PLNTLife #RetailSuccess #CPGBrandGrowth #BrandStorytelling #QualityControl #SupplyChain

You're the Cause! Yes You ???? And that's because you're also a part of the Supply Chain ??While #shopping, you hesitate between your usual chips brand and a new option. It was just a simple choice between two things, but did you know that that decision can ripple through a #complex global #supplychain? Your #choices impact more than just you. You're the initial spark that sets the entire chain in motion. ??As a #customer, your purchasing decisions are a crucial part of the entire supply chain. Every time you make a purchase, browse a website, or even just window shop, you're generating valuable data. This information helps companies forecast trends and make crucial decisions about production and distribution. Your behavior shapes the future of product development and supply chain strategies. That new flavor of chips?? you tried? Your #purchase could #influence future product lines and ingredient sourcing. Moreover, your reviews and complaints help companies identify issues in their supply chain, from manufacturing defects to shipping problems. That feedback you left about a late delivery? It could lead to improvements in logistics operations that benefit countless other customers. What are your thoughts on the customer's role in the supply chain? Have you considered how your choices impact global supply networks? #customer #supplychain #influence #purchasing

“Sh*t or Good?” This is all you hear when my Dad is selecting new products. His product sourcing team will try to say things like: “Well we like the shape: "But the color...” Inevitably he cuts them off and says “Sh*t or Good”? After seeing this play out a few times I finally figured out what was happening. In retail there is no in-between. The customer either likes it or they don’t. To make decisions quickly and effectively there can be no in-between. You need to think like the customer thinks. They’ll either like it or they won’t. And they will make that decision quickly. So you need to as well. My dad has "Sh*t or good?"- What framework do you have for decision-making?

In today’s consumer-driven world, where products are abundant and choices are endless, making purchasing decisions can be a daunting task. Often, consumers find themselves faced with a dilemma: they are unable to physically experience or touch the products before buying them. Instead, they rely on the packaging – the external appearance of the product – to inform their decision-making process. This phenomenon gives rise to the concept that “the package is the product” – a notion that emphasizes the critical role of packaging in shaping consumer perceptions and preferences. Full Article: https://lnkd.in/eHchebB2

Winning the consumer hearts by providing them seamless experience of buying the product without influencing their wants while keeping his profitability intact is main aim of any Retailer . Previously retailer used to deal with 3 or 4 companies and customer before making the final decision used to seek the advice of retailer and his opinion used to play a decisive role in taking decisions . In this buying process retailer has an opportunity & privilege to convince the customers towards his/her offering .?In today's scenario where information is ubiquitous and consumer is at the same pedestal of retailer , in tern of ?knowledge about product feature & price options . It has become increasingly difficult for a retailer to convert the selective , hard bargainer customers in his favour. So million dollar question is how a retailer can quench the thirst for more options/ more information of ?consumer as shelf space & capital of retailer is not limitless as aspirations of customers. Not only this, ?these create a dent on profitability as companies with whom retailers deal with , incentivize more sales of their products . ??So questions remained unanswered are : ?1. How to maintain the balance between limitless aspiration of customers & limited capital , shelf space ? 2. Most of the shop gives a same buying experience then how to get an edge ? 3. what can be differentiating factor which may propel the customer for repeat visit ?

Most companies in the promotional products business rely on their supply chain structure to find new trends and solutions. Wrong! ???Supply Chain Transformation: Flipping the Script in Promo Products Traditional thinking in promotional products has always been top-down: manufacturers → distributors → customers. But here's the truth: we've been looking at it upside down! The real power lies with the end customers. They're not just recipients - they're the driving force shaping our industry's future. Here's why this matters: - Customer preferences now dictate product development - Market trends emerge from user feedback, not supplier catalogs - Innovation starts with solving real customer problems This shift isn't just theoretical - it's revolutionizing how we approach: - Product sourcing - Market research - Supply chain decisions PS: Listening to a customer does not nescessary mean doing what he says, but also doing what numbers show about his buying behaviour. #PromoProducts #SupplyChain #BusinessStrategy #CustomerFirst

Being able to optimise your supply chain in DTC is part of your competitive advantage as a retail brand, yet so many overlook this as a strategy. For DTC retailers, optimising your supply chain while launching new products is crucial. A 30-day supply chain allows you to test products, manage inventory efficiently, and reduce risks. How It Works: Day 1: Place a conservative order to minimise risk. Day 14: Pre-sell the product via email to your customer base, without advertising. This lets you gauge demand and size preferences. Day 28: Re-order based on demand data, adjusting for accurate size forecasting. Now you’re ready to advertise and scale. Repeat: Use each cycle to refine your strategy, ensuring you order the right amount, at the right time. Key Benefits: Improved Cash Flow: You align inventory with real-time demand, enhancing cash conversion. Reduced Dead Stock: Avoid over-ordering and minimise unsold inventory. Smarter Decisions: Data-driven demand forecasting helps optimise orders and reduce risk. By optimising your supply chain and using this framework, you can launch products more efficiently, improve cash flow, and scale with confidence.

‘The top concerns identified include: -Promotional Strategies: Retailers are uncertain whether their promotional strategies will be too reactive rather than strategic. -Inventory Management: There is a significant worry about having stocked enough of the right merchandise. -Customer Alignment: Retailers are not confident that their planned assortments will resonate with target consumers.”