Roku Advertising的动态

Your guide to the TV Newfronts: Unlock the power of data driven insights and a range of KPIs with E-Score Streaming and E-Score Brand.?Guide your decisions on monetization strategies, programming choices, and brand partnerships. Learn more about how E-Score can maximize your advertising potential on our blog here:??https://lnkd.in/g8bGWp54 #streaminginsights #GenZ #Brandpartnerships

Paramount's recent Q1 earnings call unveiled a dynamic landscape ripe with opportunities and challenges in the streaming industry. ?? From strategic mergers and leadership changes to innovative pricing models, the company is forging a bold path forward. Read CEO and founder Dan Goman's latest article in Streaming Media Magazine as he dissects the pivotal moves shaping Paramount and the future of entertainment: https://lnkd.in/gJKDe_Yt #Paramount #Streaming #EntertainmentIndustry #FutureofMedia #StreamingMedia

*Industry Update*: Major players in the streaming service market – #Twitch, #Spotify, and #Max have announced an increase in their subscription fees this week. This move highlights the evolving landscape of digital services as we head into 2024. With profitability still being a significant hurdle for these platforms despite their popularity and disruption of conventional television models, it's clear that finding a sustainable financial model remains at the forefront of strategic priorities within this sector. #StreamingServices #DigitalTrends #MarketUpdate #SubscriptionEconomy

The fight against account sharing is crucial for Viaplay to protect the investments made in content acquisition and ensure a viable business model for the future.Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more.Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs.#SzymonKarbowski #StreamVX #Viaplay #videostreaming #household #FightWithPasswordSharing #FightWithAccountSharing #users

Omdia ‘Bundling’s Impact on the Global Streaming Market’ report reveals that 98% of #Netflix’s bundled subscribers derive from pay TV, telco, and wholesale deals, whereas #AmazonPrimeVideo counts with only 10% of its bundled subscribers coming from external arrangements. Find out the bundling strategies used by major streaming platforms and how they impact the market: https://bit.ly/4dzi8uH #Streaming #FAST #Technology #Bundling

Informa Tech's Omdia's ‘Bundling’s Impact on the Global Streaming Market’ report reveals that 98% of #Netflix’s bundled subscribers derive from pay TV, telco, and wholesale deals, whereas #AmazonPrimeVideo counts with only 10% of its bundled subscribers coming from external arrangements. Find out the bundling strategies used by major streaming platforms and how they impact the market: https://lnkd.in/eVuVTG34 #Streaming #FAST #Technology #Bundling

Revolutionizing Entertainment: The Streaming Merger Transforming Your Viewing Experience! As streaming services become increasingly popular, the merger of DirecTV and DISH aims to streamline how viewers access content by offering customizable bundles and a single user interface. This move not only simplifies subscription management but also empowers consumers to select only the channels they truly watch, potentially reshaping the pay-TV landscape. With the ability to renegotiate content agreements, this merger positions DirecTV and DISH as major players in the evolving world of entertainment. #StreamingServices #DirecTV #DISHNetwork #EntertainmentIndustry #ContentBundling

The advent of video #streaming enabled consumers to break free from the longstanding pay TV model, when subscribers paid a flat fee for 150+ channels. The problem for media companies is that the pay-as-you-go streaming model is far less profitable than the big-package model. For #sustainable growth and profitability, streaming companies need to be willing to reimagine their business models—again. In fact, they need to rebundle creatively. In practice this means focusing on two approaches: comprehensive streaming #bundling and multi-product bundling. Learn more, here: https://on.bcg.com/3Vfjsuu Authored by BCG’s Ernesto Pagano, Neal Zuckerman, Jeff Silberman, and Sima Golnabi.

?? #OTTUpdate ?? The landscape of OTT (Over-The-Top) media services is evolving! ?? 1?? Bundle Wars: It’s the era of bundle wars. Companies are bundling different streaming services to offer more value. The latest to join the fray is Comcast with its “StreamSaver” bundle that includes Apple TV+, Netflix, and Peacock. Direct answer to #WBD and #Disney?? 2?? Pricing Strategies: Comcast’s CEO, Brian Roberts, has emphasized that their new bundle will offer “everyday pricing, not an introductory pricing,” indicating a competitive pricing strategy. Stay tuned for the pricing details! ?? 3?? Customer Retention: Bundling is not just about offering variety, it’s a strategy to retain customers. OTT providers are working to reduce low double digit churn rates as they seek profitability. Belief is that even if customers don’t use the service in a particular month, they might still perceive it as good value and use it in the following months. ?? The OTT landscape is shifting with companies continuously innovating to attract and retain customers in this highly competitive market. Exciting times ahead! ?? #Streaming #OTT #MediaServices #Innovation #CustomerRetention

Informa Tech's Omdia's ‘Bundling’s Impact on the Global Streaming Market’ report reveals that 98% of #Netflix’s bundled subscribers derive from pay TV, telco, and wholesale deals, whereas #AmazonPrimeVideo counts with only 10% of its bundled subscribers coming from external arrangements. Find out the bundling strategies used by major streaming platforms and how they impact the market: https://lnkd.in/gusw96GQ #Streaming #FAST #Technology #Bundling