The incredible business of racing.
From Championship partners to Team sponsors to Grand Prix sponsors, Formula 1 is booming commercially and it's easy to see why.
High time to board the bandwagon?
According to data specialist Global Data, the Formula 1 World Championship boasts a substantial annual sponsorship value estimated at $513.75 million, spread across its 22 partners.
Among these partners are globally recognized brands, with notable agreements exceeding $50 million annually with industry giants like Heineken and Rolex.
The success of the docu-series "Drive to Survive" has significantly contributed to the series' expansion. Remarkably, 18 out of the 22 active partners for 2024 were onboarded during or post the 2019 season, coinciding with Netflix's debut season release of the documentary series.
The commercial success of the premier series of four-wheel racing is unprecedented, just as the series continues its stunning growth towards an even bigger calendar filled with spectacular locations.
The reasons?
A visually stunning show, an impressive bouquet of values for sponsor brands to enjoy, the absolute pinnacle of technology and luxury.
No wonder companies are still queuing up to be a part of the circus.
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