Rohit Prasad的动态

When I have students asking me how to get started in Marketing, as an Ops person I tell them to get familiar with a Marketing Automation platform and a CRM system. ? - If they ask me which specific ones, I tell them Hubspot or Marketo for MAP and SalesForce for CRM. Entry-level marketers who have a familiarity with systems and data will grow exponentially within the first 5 years of their careers because these skills are becoming non-negotiable as companies are looking to become more efficient.

Key Benefits and Learning Objectives of Marketing Cloud Course Customer Engagement Data Analysis Comprehensive Knowledge Marketing Automation Email Marketing #CustomerEngagement #DataAnalysis #MarketingCloud #MarketingAutomation #EmailMarketing #SalesforceTraining #CustomerInsights #MarketingStrategies #SalesforceLearning #TechSkills #MarketingTools #SalesforceCertification #MarketingExcellence #MarketingOptimization

A like me, I think many of the fellow Marketer's also must have came across this situation at least once where they had to face the question of "How to improve the utilization of there Marketing Automation Platform". Being a Marketo Expert I also have been thrown this question many a times from our clients & believe me sometimes it really becomes difficult to explain this. In the quest to get the answer, I recently came across an excellent article at #AdobeExperienceLeague. This article explains in detail how you can strengthen your Marketing strategy by providing your team the best support & guidance to achieve the most out of your Marketo Instance & generate the maximum ROI. You can read the article here: https://lnkd.in/dQ_pEbGi You can also Check out all the other great learning resources on the hashtag #AdobeExperienceLeague here: https://lnkd.in/gzMuxg4y #18thDigitech #Marketo #Adobe #CommunityAdvisor

?? Excited to Dive Into Eloqua ?? I’ve just started exploring Eloqua, and I’m already amazed by its capabilities! ?? As a tool for email marketing automation, Eloqua not only helps in streamlining processes but also provides valuable insights that can make marketing campaigns more impactful and efficient. From segmenting contacts to creating complex campaigns and analyzing reports, Eloqua truly seems to be a game-changer for anyone in marketing, sales, and operations. What excites me most is the potential for deeper learning and hands-on exploration as I progress through my training. ?? I look forward to mastering its features and using Eloqua to drive smarter marketing strategies! Can’t wait to explore more and see the results it delivers in optimizing campaigns! ?? #Eloqua #EmailMarketing #MarketingAutomation #DataDriven #MarketingStrategy #LearningJourney #CampaignExecution

?????? ?????? ???????????? ???? ???????????? ?????????????? ?????????????? ???????????????????? ?????? ?????????????????? ?????????? ?????? ???????? ??????????????'?? ?????????????????? ???????????????????? ??????????? Both platforms offer powerful tools for lead management, email marketing, and campaign tracking, but there are key differences to consider. Account Engagement is designed for ??2?? ?????????????????? and excels in lead generation and nurturing, while Marketing Cloud is a more robust solution for creating personalized customer journeys and integrating with the rest of the Salesforce ecosystem. Account Engagement's focus on simplicity and ease of use may be appealing to smaller businesses, while ?????????????????? ??????????'?? advanced features may be better suited for larger enterprises with more complex marketing needs. Understanding these distinctions can help you make the right choice for your marketing strategy. ?????? ???????? ???????????????????????? ?????????????? ???? ?????????? - https://lnkd.in/eyMvCvCZ #Salesforce #MarketingCloud #EmailMarketing #CustomerEngagement #InboundEmails #Automation #DataInsights #MarketingStrategies #CRM #AccountEngagement #SalesforceIntegration #LeadGeneration Dotsquares Salesforce Rahul Verma Omkar Singh Rathore Bahul Chandra Bankim Chandra Pankaj Tahiliiani Ashish Gulati Ankit Rathi Jerome Finette Vanessa Rainsford

Before Eloqua, Marketo, Pardot, and ExactTarget existed (yep, dating myself here), I was manually scheduling and managing email marketing campaigns—using an in-house mass email engine called Blue Ox Mailbox. Some of my old James Tower clan might remember that one! ?? The process was time-consuming, but it taught me something valuable: the power of building relationships through consistent, personalized communication (without blasting the world, of course!). Back then, we didn’t have the advanced automation systems we do now, but that didn’t stop us from creating impactful campaigns. These early experiences laid the foundation for my future in marketing automation, showing me just how essential it is to create seamless, targeted communication with customers. I often reflect on how far we’ve come, but those manual efforts shaped my passion for systems and automation. Sometimes, it's a blast from the past thinking about all the manual steps we'd go through just to get an email out the door—and then hope the engagement was there! ?? What’s your earliest memory of email marketing? How has it evolved for you?

Marketing automation

?????? ????????????????-?????????? ???? ???????????? Our next Salesforce Pardot Account Engagement course starts on Tuesday 21st Jan 2025 and is perfect for teams or individuals that are looking to master the fundamentals of Pardot, optimise campaigns and learn how to personalise content for higher engagement. https://lnkd.in/eX9ptw2Q ???????? ?????? ?????? ???????????? ???????? ?????? ???????????????? ????????????? ? Six two-and-a-half hour sessions held remotely over a time period that suits you (either over three consecutive days, or spread out over a couple of weeks). ? ?????????? the essentials of Pardot, including lead creation and management, email campaign creation and campaign performance tracking. ? ???????????? skills to effectively segment and target specific audience groups and deliver more personalised messaging. ? ???????????????comprehensive knowledge in managing and configuring Pardot. set up and maintain user roles and permissions for data security and compliance, and customise workspaces to optimise team efficiency and manage integrations. ??????'?? ???? ??????? Anyone with a job role working with Pardot, including:?Marketing Operations,?Marketing Manager?or a?Developer?supporting marketing. No experience with Pardot or Marketing Automation is required.?However, some familiarity with email marketing or CRM software will be helpful. Learn more and book: https://lnkd.in/eX9ptw2Q

Marketo is a leading marketing automation platform from Adobe, trusted by businesses across various sectors to manage and optimize their digital marketing strategies. Known for its powerful lead nurturing, personalized email campaigns, and robust integration with CRM systems, Marketo is an ideal tool for driving customer engagement and streamlining marketing efforts. When integrating Marketo with your referral or reward marketing campaigns, you can efficiently target leads with personalized communications, automate follow-ups, and track customer interactions. This ensures that your referral efforts are aligned with broader marketing strategies. If you're using Marketo and considering launching or upgrading your referral and reward marketing programs, explore our integration options. These integrations streamline your workflows, enhance campaign management, and help optimize program performance from the start. #Marketo #Integration #ReferralMarketing #RewardMarketing #DigitalMarketing

??Looking for high-performing email campaigns? When every detail counts, our email campaigns deliver We provide flawless execution, complete control, and robust ROI analysis—starting at - https://loom.ly/7aPyX5Y ?? P.S. - We handle everything from campaign assets to real-time reporting If you find this interesting ?? Like ?? Share and ?? Follow Sootra Consulting for the latest insights in marketing automation and strategy. #B2BEmails #MaketingAutomation #Email Marketing