According to Dave Charest, the Director of Small Business Success?at?Constant Contact,, the key risk lies in?relying solely on a platform businesses don't own. “Any business that has been depending on TikTok without moving their audience to a channel they own, such as email or SMS, will be most affected,” he explains. Are You Prepared for a TikTok Ban? Here’s What It Could Mean for Your Business The potential TikTok ban has sparked important conversations among advertisers, creators, and businesses relying on the platform to reach their audiences. With TikTok being such a powerhouse for brand visibility and engagement, this shift could be a major game-changer. From ad campaigns to creator partnerships, this article from Adweek breaks down five key implications businesses need to consider. If your marketing relies heavily on TikTok, now might be the time to rethink your strategy, explore cross-platform solutions, and ensure your digital presence remains resilient. ?? What’s your take on this? How would a TikTok ban impact your business or content strategy? Share your thoughts in the comments. Read more: Bracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses https://lnkd.in/gFU-tGWt
Rogue Raven Marketing| Social Media Agency的动态
最相关的动态
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As the TikTok ban looms, marketers are working quickly on reallocations and contingency plans. Everyone is focused on where to shift their ad dollars, but before dumping all your money into Meta or placing big bets on (potentially flash-in-the-pan) new platforms like RedNote, it’s important to consider a few things. 1. It’s all about consumer attention.?Reallocations need to first and foremost focus on where TikTok users will be shifting their time and attention once the app shuts down. The reality is that nobody knows that yet… even those users. Marketers are placing bets, but the reality is that time shift will depend on where creators go, because it’s all about the content. So, create a short term plan to maintain campaign reach, but plan for change as the dust settles. 2.?Think outside the social box.?Because TikTok is considered “social”, it will be easy to think inside that narrow lane for reallocation. However, TikTok is an amoeba of a platform. It's video for entertainment, it's search for discovery, and it's social for connecting communities. Consider all platforms where people go for entertainment, discovery, and social connection. 3.?Build for the platform.?No matter where you shift your focus and spend, remember to design experiences that work for those environments. Your TikTok creative cannot just be loaded onto Reels or YouTube Shorts and expect to have the same outcomes. It took us a while to get it right on TikTok, so don’t take shortcuts. 4.?TikTok might come back.?No matter what happens, don’t write the little music note off forever. If a shutdown happens Sunday, it does not mean changes in government leadership or platform ownership won’t get it reinstated.
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Paid Media Strategist | Brand Marketing, Digital Media Strategy, AI-powered Automation | Marketer at Large | Obsessed with Marketing, Tech, and Farming | Offering Pro-bono services to NGOs & NPOs
TL;DR ??-??: TikTok Resists US Sell-off Bill: What It Means for Marketers, Brands, and Content Creators ?Key Takeaways: - Despite pressures, TikTok continues to oppose the US sell-off bill as per the latest reports. - It has been over a year since former US President Donald Trump initially ordered the sale of the app to a US entity due to national security concerns. - The disagreement from TikTok has ignited new discussions regarding global digital regulations. - Even amid this uncertainty, TikTok has continued to grow as a popular social media platform, reaching nearly 700 million users worldwide. ??Insights: - Despite the regulatory challenges, TikTok's continuing expansion underscores the app's resilience and the potential for growth it holds for brands and content creators. - The platform's strong opposition against the proposed sell-off bill signals its commitment to maintaining control over its operations and service model. - The resistance could also be driven by TikTok's intent to protect its user experience and innovative functions that contribute to its global appeal. ??For Marketers, Brands, & Content Creators: - Even with the ongoing debates, brands and marketers shouldn't overlook the platform's scale and user engagement. - The ongoing issue underlines the importance for brands to stay flexible and prepared for any potential regulatory changes. - This situation presents an opportunity to explore other social media platforms to diversify their digital marketing strategy. - Content creators can continue to leverage TikTok's inventive features and large user base to enhance their visibility and reach. ??Conclusion: - Despite the ongoing regulatory pressures, TikTok's growth and resilience have remained steadfast, illustrating the platform's strong appeal. - Brands and content creators must remain adaptable and innovative in their strategies, in light of changing digital landscapes. - The situation further underlines the need for progressive and comprehensive digital regulation worldwide. #TikTok #SocialMediaMarketing #DigitalRegulation Update as of 15/05/2024 Follow for more ???? & Lets connect: https://lnkd.in/dkis_kdf Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates. ------------------------------------------------------------------------------------------------------------------------------- #marketing #tech Comment your thoughts and insights!!
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TikTok Advertising Policy: Navigate the Dos and Don'ts for Success!??? TikTok presents a lucrative platform for advertisers, but its stringent policies can be a minefield. ?? How can you ensure your campaigns are effective and compliant? ?? This article provides a comprehensive overview of TikTok's advertising policy, helping you: Understand the platform's fundamental principles. Grasp the restricted and prohibited content categories. ?? Confidently launch campaigns that are both safe and impactful. ?? Read more details in the link below! ?? #TikTok #TikTokAds #Advertising #Marketing #DigitalMarketing
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A very interesting article about the future of TikTok, I think I'm pretty vocal about the fact it's not my favourite platform, and any potential client who says their goal is to go viral on Tiktok get a ? from me. I wonder what the global impact of this will be...users are going to reduce dramatically, therefore views, but if you are aiming at a UK/European market will it matter? It's going to be harder to go viral but unless it's converting into real connections, it doesn't really mean anything anyway. Will you be you be investing more or less in your TikTok content? #tiktok #contentexpert #contentthatconnects #contentstrategy
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?? How to Use TikTok for Business ?? ?? TikTok isn’t just for fun—it’s a goldmine for small businesses! ?? With over 1 billion active users, brands can leverage TikTok for Business to engage millions and promote their products effectively. https://bit.ly/3VdF23c #TikTokForBusiness #TikTokMarketing #SocialMediaMarketing #ContentCreation #DigitalMarketing #GoViral #SmallBusinessTips
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Social Media and Communications @ Promethean | Digital Audience Strategy, Content Marketing, PR | ForbesBLK Member
?? Is TikTok really getting banned? Here’s what it could mean for ads, creators, and businesses ?? If the U.S. pulls the plug on TikTok, there’s a lot at stake: ?? Advertisers might need to shift budgets fast—hello, Instagram and YouTube! ?? Creators could lose a major platform (and income stream) and scramble to grow on other apps. ?? Businesses that rely on TikTok for sales or Gen Z marketing could see some big shake-ups. It’s all still up in the air, but staying ahead of the curve is key. Want to know how to prepare? Check out the full breakdown here: https://lnkd.in/ehxEetwR #tiktok #digitalmarketing #socialmedia #creatoreconomy
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?? TikTok's unexpected return left advertisers rethinking their strategy. After the platform's brief shutdown, many agencies are adjusting their contingency plans and refocusing on backup channels like Instagram, YouTube Shorts, and even Pinterest. But, with TikTok back online, questions remain about how its brief disappearance will impact performance. Will it return to its former glory, or has the landscape shifted? Dive into the details and discover how agencies are navigating this new normal. https://lnkd.in/epEhcSit #TikTok #AdTech #Advertising #Programmatic #Marketing
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As TikTok hurtles toward an uncertain future in the US market, Jason Alan Snyder, Global CTO discusses his top tips for how brands can adapt, including: ?? Maximize TikTok's remaining data ?? Prepare for TikTok’s ad pause and lean into other platform ?? Diversify Content & Stay Resilient ?? Keep Ahead of the Curve Click here to read more in The Drum: https://lnkd.in/gF6R3Exd #TikTokBan | #SocialMediaTrends | #ThoughtLeadership | #TikTok | #SocialStrategy
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Founder @ Quimby Digital | Elevating Marketing Teams & Revolutionary Brands with Organic Social Media
?? TikTok Ban: What You Need to Know & Do NOW ?? The Supreme Court's decision on the TikTok ban could come as early as tomorrow, and the potential impact on creators and businesses is massive. While the app may not disappear from phones immediately, new downloads could be blocked, and the ripple effects will lead to rapid user decline. This is a wake-up call for every brand and creator who relies on TikTok as a core part of their strategy. ?? What can you do? I’ve outlined 6 essential steps to secure your content and diversify your strategy in our latest blog post. ?? Highlights include: How to back up your TikTok content with tools Which platforms to pivot to, from YouTube Shorts to Instagram Reels. Why diversification is key to future-proofing your social media strategy. ?? Share this post with anyone who could benefit from these insights, and start preparing today. https://lnkd.in/e8-Qdhm5
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?? Big news for digital marketers! TikTok is back, opening doors to new opportunities in a changing regulatory landscape. As brands prepare to tap into its engaged audience, the challenge of balancing user privacy with advertising success looms large. Is your brand equipped to tackle the complexities of social media compliance? ??? Discover how BHIVE Labs’ RegTech Content Solutions can help you navigate these waters and optimize your strategies. Dive into my latest article to understand TikTok's updates and what they mean for advertisers! #TikTok #DigitalMarketing #SocialMedia #RegTech #Advertising #UserEngagement #ContentCreation #Compliance #BrandStrategy #TikTok #DigitalMarketing #RegTech #Advertising #UserPrivacy #SocialMediaCompliance
