Rockerbox的动态

A smaller piece of the pie for traditional media companies ?? a great article, my fav quote: "With big tech leveraging their consumer data, and big retail leveraging their buying data [...], traditional media companies will need to lean on what they do best in creating content, and hope that they can carve out enough user time and engagement to turn the ad business around … ...even if it ends up being a smaller piece of the overall pie." #streamingmedia #adspend

Waste not, want not, as the saying goes. For a look at how Centriply's ad tech enables data-driven, audience-first, hyper-local multimarket TV campaign planning and skips the budget waste, read "No crying over spill here: Focus ad dollars on your location." https://hubs.ly/Q02vNMnX0 Powered by Tango Media Systems

Waste not, want not, as the saying goes. For a look at how Centriply's ad tech enables data-driven, audience-first, hyper-local multimarket TV campaign planning and skips the budget waste, read "No crying over spill here: Focus ad dollars on your location." https://hubs.ly/Q02vNMnW0 Powered by Tango Media Systems

We know it's harder to measure, harder to activate and harder to optimize in today's media ecosystem. Comscore's Steve Bagdasarian explains why modern media needs modern infrastructure, in this article for Advertising Week. Read it at this link ?? https://lnkd.in/eF9ZiUKS #activation #mediameasurement #idfree #programmatic #mediastrategy #comscore

Successful media companies understand that unifying their advertising assets in an intelligent media platform is key to revolutionizing their business. From traditional linear to digital and OTT services, learn why you should be thinking about convergence now, and how a tailored approach is key to accelerating growth in today's dynamic media landscape.?Read our latest article from Holly Rae, VP of Product Development to learn more! https://lnkd.in/et2j4H_m

Learn why convergence is critical for modern media companies and what they are doing to get there.

Waste not, want not, as the saying goes. For a look at how Centriply's ad tech enables data-driven, audience-first, hyper-local multimarket TV campaign planning and skips the budget waste, read "No crying over spill here: Focus ad dollars on your location." https://hubs.ly/Q02S4DkH0

Looking to learn more about voice-to-action (VTA) technology? Nexxen's own Adam Mugridge sat down with Charles Cadbury, CEO of leading VTA ad tech group Say It Now, earlier this week to discuss the power of voice-to-action, including how it can seamlessly integrate with CTV. Read the full interview here.

Wurl in collaboration with AppLovin and Adjust has published a new report, "A Full-Funnel Approach to CTV Marketing 2024." As CTV continues to grow, understanding its role in both brand and performance marketing is crucial. This report offers in-depth insights and strategies to optimize your campaigns across every stage of the marketing cycle. Explore how to leverage CTV's unique capabilities to drive real outcomes and enhance your ad performance. #CTV #MarketingStrategy #AdTech #BrandBuilding https://lnkd.in/extdEFh5

The success of ad monetization strategies hinges on the efficient integration and automation of ad tech. Automation not only streamlines operations but also significantly improves the efficiency of ad monetization strategies. Link: https://lnkd.in/dSc5NSZv #TalkMartech #AdMonetize #Automation #Monetization