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?? Why Cost Efficiency Matters in Marketing Leadership ?? In today's economy, every dollar counts. As CEOs and executives, we're always looking for ways to optimize our budgets without compromising on quality. That's where I, as your Fractional CMO, come in. Hiring a full-time Chief Marketing Officer is a significant investment—not just in salary, but in benefits and the time it takes to onboard and integrate them into your team. But what if you could access the same level of expertise and strategic leadership without the full-time cost? That's the beauty of a Fractional CMO. You get seasoned marketing leadership that's focused on your specific needs, without the overhead. It's about being smart with your resources—bringing in top-tier talent when and where you need it most, and ensuring that every marketing dollar is working hard for your business. This approach allows you to stay nimble, adjusting to market changes and business demands without being tied to a full-time commitment. It's a win-win: strategic leadership that's cost-effective and flexible. Let's face it, efficiency is key and a Fractional CMO like me, might just be the strategic advantage you've been looking for. #FractionalCMO #MarketingLeadership #CostEfficiency

?? Why Cost Efficiency Matters in Marketing Leadership ?? In today's economy, every dollar counts. As CEOs and executives, we're always looking for ways to optimize our budgets without compromising on quality. That's where I, as your Fractional CMO, come in. Hiring a full-time Chief Marketing Officer is a significant investment—not just in salary, but in benefits and the time it takes to onboard and integrate them into your team. But what if you could access the same level of expertise and strategic leadership without the full-time cost? That's the beauty of a Fractional CMO. You get seasoned marketing leadership that's focused on your specific needs, without the overhead. It's about being smart with your resources—bringing in top-tier talent when and where you need it most, and ensuring that every marketing dollar is working hard for your business. This approach allows you to stay nimble, adjusting to market changes and business demands without being tied to a full-time commitment. It's a win-win: strategic leadership that's cost-effective and flexible. Let's face it, efficiency is key and a Fractional CMO like me, might just be the strategic advantage you've been looking for. #FractionalCMO #MarketingLeadership #CostEfficiency

What differentiates a CMO from a marketing director from a marketing manager? Our CEO Christine Pilkington breaks it down in this video ??

A Fractional CMO are great for companies that don’t have the budget for a full-time executive but need expert marketing leadership. When hiring a fractional CMO, you need someone who understands your growth stage. Are you trying to scale?? Enter new markets?? Or fine-tune a mature business? They should bring a clear strategy that aligns with your goals. Whether you're focusing on growth, navigating a decline, or exploring new opportunities. Look for someone who can dive deep into testing, product-market fit, and market research. A strong business acumen is essential to support the executive team in making informed decisions. Hiring a Fractional CMO isn’t just about marketing. It's about finding a leader who understands your business and can drive your strategy forward. —— Looking to hire a Fractional CMO, check out LeverageFlo for more information: https://lnkd.in/d4NPa28Z?

Everyone's a fractional CMO these days, right? Marketing leadership roles can be confusing - what sets a CMO, director, and manager apart? Let's break it down: ?? **CMO** - Focuses on the big picture, shaping company-wide marketing strategy, and connecting marketing with business goals for long-term success. Can broadly speak about non-marketing specific issues facing the business at the executive level. (This last point is key!) ?? **Marketing Director** - Acts as the bridge between strategy and execution, turning big ideas into actionable plans, leading teams, and driving campaigns aligned with the broader strategy. ?? **Marketing Manager** - The executors on the ground, owning projects, optimizing performance, and working with teams to deliver tangible results. ?? Pro tip: Watch out for title inflation! Clear role definitions are crucial to avoid mismatched expectations and potential hiring issues in the future. Understanding these distinctions is key to aligning responsibilities with business needs, whether you’re structuring a marketing team or navigating leadership roles. #marketing #CMO #marketingdirector #marketingmanager #leadership #titleinflation #marketingstrategy #teamwork #hiring

In my last global product marketing leadership role, I was known for developing a high-performance of 15 managers and individual contributors around the world. Here’s how I recruit top talent: Tip #1: STOP Using Direct Experience to Filter Candidates Too often, job descriptions require many years of industry, product, and product marketing experience. While direct experience is helpful, in my experience it has a neutral effect on actual product marketing performance – neither better or worse than others newer to the industry or field. A qualified product marketing leader can develop the right person into a great product marketer. Those who fit the profession take initiative to quickly learn industry and product specifics.?But what I can’t teach are things like?integrity,?collaboration,?creative problem solving, and?building influence. Product marketing is such a rapidly expanding field, and we often find talent coming from related disciplines, including: Sales, Product, Business Consulting, Strategy, and Marketing. #productmarketingteam #productmarketing #highperformingteams

Is the goal of marketing ops to eventually become a CMO? COO? VP of Revenue Operations? That doesn’t have to be the goal. Everyone’s career looks different. Especially in marketing ops. You could grow into management, leadership, consulting, or even launch a product of your own! Agree? We’re bringing together successful marketing ops professionals from different disciplines to share the skills you need to develop to build the career you want. Thao Ngo ?? Justin Norris M.H. Lines Raja Walia Crissy Saunders Join us next week for marketing ops town hall where we discuss career journeys and critical skills for success. Link in the comments. And make sure to subscribe to the marketing ops leader newsletter for weekly strategies for career success - https://lnkd.in/g_3YC7BZ #marketing #martech #marketingoperations

This comment section! Worth the scroll.

Never hire a CMO. If you decide to bring in a marketing leader, give them the title of VP Marketing. Mutually agree on their success milestones so that when achieved, they can earn the CMO title. This applies both ways. Marketing leaders who receive the CMO title too early might face repercussions if the defined success is not achieved, and things can go wrong. "Titles are not important to me." This is something I keep hearing. But eventually, titles have some part in defining your salary base, among other things. After some time, most professionals feel that their title does not reflect their efforts, experience, and accountability. So, it increases the employee-position misfit, and things might start deteriorating. Get a title that perfectly aligns with your career path, based on the tools, skills, knowledge, and experience you have. Own your success and continue climbing up the ladder from there. #marketingleadership

Normally, I would like this post and keep scrolling. However, because I have a career in marketing and aspire to be in a position such as CMO or VP of Marketing, this post struck me. This isn't a pity party for the marketing department - it's a reinforcement that Marketing needs a seat at the table. Not because they want to make the deck pretty ?? but because they want to set themselves and the rest of the business up for success. Marketers in my network, do you agree with Ashley's (both, just one?) sentiments? #marketing #digitalmarketing #goalsetting #leadership