Check out the latest ‘Future Is Sky’ video and our process to prioritize the local demands and developments in the Canadian cucumber greenhouse market. ??
Developing varieties tailored to local demands and market preferences ?? At Rijk Zwaan, we prioritize meeting local demands and developments in our breeding efforts. In the latest 'The Future is Sky' video, our cucumber breeder, Pauline Mallessard, delves into our customized breeding strategy for Canada, highlighting its distinctions from our European initiatives. Additionally, Jake Knelson, a grower at Vine Fresh Acres Ltd., provides insights into the collaboration with Rijk Zwaan ?? Our varieties are tested at Canadian growers' locations, where they're carefully monitored. During this time, our colleague Sarah DESPRES visits often to gather feedback, which we use to improve our breeding process and develop better varieties. Have a look at our extensive cucumber assortment specifically for Canada ?? https://hubs.la/Q02yzf3H0 And watch the video below ?? #sharingahealthyfuture #collaboration #cucumberbreeding #breeding
