Your Weekly Bulletproof Brief

Weekly Sales Bullets

Instead of handling each lead differently, systemize your outreach process to be more present with prospects.

One of the first steps in your outreach isn’t picking up the phone, it’s prioritizing leads against your ideal customer profile.

Know your outreach objectives for each lead, for the stage of the pipeline they’re in, before making contact.

Upcoming Speaking Events

Advertising?Specialty?Institute

Power Summit

Pasadena, California

October 23, 2023

National Association of Trailer Manufacturers?

NATM Show

Las Vegas, Nevada

February 13, 2024

Featured Article

Turn Outreach From An Event Into A Process

by Shawn Rhodes, Author Of Bulletproof Selling

One of the biggest places you’re losing sales isn’t in your calls, meetings or negotiations.

It starts before you ever contact your prospects.

Too many leads hit our desk, our inbox, or our CRMs and are either never contacted, or are lost somewhere along the sales process.

This means billions of dollars in lost deals every year – and it’s completely preventable.

When it comes to how new leads are handled, most sales teams have a different process for every salesperson. What’s missing are a few consistent steps to make sure that leads are acted upon in the same way.

To learn how we can ensure our leads are handled, acted upon and never fall out of our pipelines,?we sat down with Skip Vish ,?VP of Sales at Upland Software, and a former Chinook Pilot and Operations Officer with the US Army.

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Featured Podcast

Arming Your Salespeople With Technology

In the battlefield of sales, we can’t hope to win with outdated technology. Fortunately, the most effective piece of sales technology is likely one you already have: your CRM. Yet, too many salespeople avoid their CRMs because they can’t see how it serves their prospects, and sales leaders are rarely able to pinpoint where their CRMs are most valuable in advancing the sale. To learn how to arm our salespeople with customer-driven technology, we sat down with Hunter Austin, co-founder of Kelly-Austin, and he showed us exactly how powerful a sales process can be in our CRM – when it’s focused on the customer’s needs.

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This Week's Bulletproof Backlink

“The first thing to do, if you're going to invest money into something; get yourself a CRM. This is where all of these systems can live. It's so you can be more?present with your clients and your prospects.”

-Shawn Rhodes On Smashing the plateau with David Shriner-Kahn

(Full interview linked below!)

LISTEN TO THE ENTIRE INTERVIEW