Helping B2B Sales & Marketing Teams Turn LinkedIn into a Lead Generation & Business Growth Engine | Social Selling Expert | International Keynote Speaker| 4x Investor
*** ?????? ?????? ???????? ???? ???????? ?????????? ?????? ???????????????? ??????????????????! ?????? ?????????? ?????? ???????????? ???????????????? ?????????????????? ???????????? ?????????????? ???????? *** How you can support our hard work? Leave a comment and engage! ?????? ???????? ?????? ?????? ?????????? ???? ????????! ?? 20% less reach on average for all (!) LinkedIn members ?? Sweet Spot for Hashtags back to 3 - 5 ?? All 8 Ingredients to Top the LinkedIn Searches ?? Creator Mode does ?????? increase reach or engagement ?? Put your external links directly in the original post! ?? All stats and ingredients to rock Video on LinkedIn ?? Why LinkedIn Live is a very good idea (reach/engagement) ?? 4,9% of all LinkedIn members is publishing content ?? 64% of all members reads without engaging (Like, Comment) ?? Optimal Post Length 1.470 characters, less than 10 emoji's ?? Don't be the first to comment on your own Post ?? Comments in less than 5 words? Less impact on reach ?? Never "edit" your post in the first hour ?? The original content creator profits from "Shares" (!) ?? 4 Tips to trigger the Algorithm to include someone in your feed ?? Mobile and Desktop version have distinctive algorithms ?? Best frequency to post content on Company Page = 4 a week ?? 10 comments a week from the Company Page = + 15% reach ?? Personal Content is king in reach and engagement ?? 3rd party scheduling results into a minor drop in reach ?????????? ?????? ???????????????? ?? 5.600 posts ?? 600 hours of research ?? +30.000 print screens ?? tools used: SHIELD, Sprout Social, Inc., Hootsuite ?????? ?????????? ?????? ???? ?????? ???????????????? ?? BlissPoint Consulting (our international Social Selling partner) ?? Apostle (Employee Advocacy & Sales Acceleration Tool) ?? New Founder Hacks (Solopreneurs Growth on Steroids) ???????????????????? & ???????????????? Like last year I will be available for a limited amount of Interviews or PodCasts about the Algorithm Research and how to leverage the power of LinkedIn (requests by e-mail - see slide 42) ?????????????????? This report and content is copyright of Richard van der Blom and Just Connecting. ? Just Connecting, 2021. All rights reserved.? Requests to translate, reproduce or redistribute by e-mail. ???????? ?????????????????????? - ?????????????????? ?????? ???????????????? ?????? ???????????????? I can help your team and company to boost reach, marketing and lead generation. We offer: ? Virtual & Social Selling Programs for Sales & Marketing ? LinkedIn Content Marketing Programs ? Inspiration Sessions for all employees (up to 2.000 at the same time) ? All other LinkedIn training (Personal Branding, Recruitment) More gold! Click on this hashtag ???#LinkedInByRichardvanderBlom and hit the "Follow" button to discover all my posts on #LinkedIn and #SocialSelling
HI Richard. Have you done an updated version of this? I saw your post on why engagement numbers could be down but I wonder if you have done a deep dive into why?
Yuval Illuz // Haddas Eshel // Maya Huber // Mor Panfil
Peter Schramm, PMP take a look and follow ? Richard van der Blom
Very good report, clear, no fluff, and easy to read. Thanks Chris Gibbs
It's the "lookie-loos" who read without engaging (especially within my own org) that get to me...and in doing so, they deny us all the opportunity to increase awareness of our brand and expand our reach to serve more customers globally!
Richard van der Blom. Do you have a similar post and findings from 2022? By the way, this is stellar and I've shared your post, name, and info with several people.
Great insights! Your research and expertise are valuable in helping professionals maximize their reach and engagement on the platform. Thank you !
Hi! When is the 2022 issue coming? ??
Marketing Manager specializing in Automotive & Transportation and Defense & Aerospace at Jabil
2 年A colleague of mine just sent this to me. Would you say this information is still valid in 2022, or are there new updates since this was shared? Thank you!