RevTech Summit的动态

Transcript

Just to give you an example, that Intelligence Bank, 39% of all my intent engagements on our website was via a product tour. And they also had a really significant impact on opportunities created. So we know that a large amount of opportunity than deals that we ended up delivering the prospect had done a product to it either before a demo, but quite often in the weeks following that initial demo to help them get a much deeper understanding of what the product is. And we can find that product tools can be used in a whole bunch of situation and they've been really, really. Active. There's that sort of first stage when it comes to awareness and engagement, and it's just a really good low friction way to get someone to engage with your brand, with your product without that commitment to book a demo. It's also a good way for building retargeting audiences so you can have a really strong call to action, safe from other things you can add that goes to a product too. And you can just get them to experience the tour without needing them to fill in all their details and take that big step to the book a demo.