Retail TouchPoints的动态

Generation Z, the most misunderstood category of humans. How exactly does one market to them? Hint: You won't find it in a textbook or those fancy marketing classes. Here's the scoop: To vibe with Gen Z, you got to jump into their online world. It's not just about watching from the sidelines, it's about getting into the mix of what they love. Think about it, their Instagram isn't just for show. It's a goldmine of what they're into, from the pics they like to the people they follow. And those pop artists? They're more than just faces, they're the trendsetters that Gen Z looks up to. And oh, the memes – that's Gen Z's secret language. Check out their favorite hangouts spots, the stuff they post and share, the shows they can't stop watching. It's all about understanding their digital footprints. Marketing to Gen Z isn’t about selling a product or service in the traditional sense. It’s about creating experiences and narratives that resonate on a personal level. It’s about authenticity, social responsibility, and showing that you understand and care about the issues that matter to them. In short, to market to Gen Z effectively, we need to speak their language, respect their spaces, and contribute positively to the communities they care about. Do this, and you won’t just market to Gen Z, you’ll win their loyalty and advocacy. #genzmarketing #genz #marketing #advertisement

?? Ready to decode the mystery of reaching Gen Z? ???♂? Missing Piece #1: Brand Community Triad Heard of it? It's the three-way bond between brand, customers, and community members. Think of it as the secret sauce for connection! ?? Missing Piece #2: Why It's a Must-Have Gen Z craves authenticity and community vibes. Take a cue from Apple's playbook: their forums, social hangouts, and events aren't just about gadgets; they're about building a community! ?? Missing Piece #3: Putting It Together ?? Authentic Engagement: Keep it real! Authenticity wins hearts. ?? Spaces for Connection: Create hangout spots for your audience to mingle. ?? User-Generated Content: Let your community shine! Encourage them to share their stories and experiences. Ready to complete the puzzle and unlock the magic of brand communities? ?? Check our blog and learn more about the power of brand communities! ?? https://lnkd.in/dRa8tdAw #AmplifyYourVision #IgniteTheGlobe #AmmareCommunications #authenticity #contentcreation #contentstrategy #socialmediastrategy #socialmediamarketing #marketingtips #digitalmarketing

Gen Z craves irl experiences that make them feel less alone. They want to know and trust that your brand cares about them as a human being. Gen Z doesn't want to be sold to. They want to feel genuine connection and a sense of belonging within a brand community. This is why your brand needs to have a heart beat, needs to prioritize inclusivity, and actually give a sh** about humans. Seen a lot of people sharing this article so rather than summarizing it for you, I am highlighting how important irl connection is for Gen Z. https://lnkd.in/eNykEx8y

Gen Z trusts differently. The new brand data shows you how: ?? The latest Morning Consult report TikTok scored +20.5 with Gen Z. But -3.3 with other adults. Who else is earning Gen Z's trust? → Social media platforms (TikTok, Snap) → Gaming companies (Xbox, Epic Games, PlayStation) → Beauty brands (Fenty Beauty, Anastasia Beverly Hills) Traditional brands doing traditional marketing are facing an uphill battle. That's why P&G just bet on TikTok's # 1 creator. Because traditional marketing wasn't winning trust with Gen Z. ?? What does win Gen Z's trust? Authenticity, community, and shared experiences. That's why creator partnerships are more crucial than ever. They bridge the trust gap between brands and young consumers. Is your brand strategy aligned with Gen Z's values? If not, it's time to reconsider your approach. The future of brand trust is being shaped now. Make sure you're part of it.

Social media can be overwhelming, but it’s such a powerful way to connect with the people who need your message the most. Let me help you show up authentically – because your story deserves to be heard. #Authenticity #SocialMedia #Connection #socialmediagrowth #socialmediastrategy #socialmediamanager #socialmediatips #socialmedia

?? Ready to decode the mystery of reaching Gen Z? ???♂? Missing Piece #1: Brand Community Triad Heard of it? It's the three-way bond between brand, customers, and community members. Think of it as the secret sauce for connection! ?? Missing Piece #2: Why It's a Must-Have Gen Z craves authenticity and community vibes. Take a cue from Apple's playbook: their forums, social hangouts, and events aren't just about gadgets; they're about building a community! ?? Missing Piece #3: Putting It Together ?? Authentic Engagement: Keep it real! Authenticity wins hearts. ?? Spaces for Connection: Create hangout spots for your audience to mingle. ?? User-Generated Content: Let your community shine! Encourage them to share their stories and experiences. Ready to complete the puzzle and unlock the magic of brand communities? ?? Check my blog and learn more about the power of brand communities! ?? https://lnkd.in/dbvKTQBZ

Are successful online communities always big? Not necessarily. One of the online trends from the last 10 years is online / social communities. Besides really famous communities like 'blacklivesmatter' and 'metoo', companies like Gymshark, Starbucks and Apple have done great too. However, there are very effective communities that have less than a 100 people in it. Why does this work so well? People like to relate to others who are facing the same issues. And.. people like to complain too ?? When you get people to talk about their problems long enough, some might start looking for solutions organically. This video is about how we built an online community to achieve our business goals! #Communitybuilding

Are you ready to decode the enigma that is Gen Z? ?? As the first generation of true digital natives, Gen Z presents a unique opportunity for marketers and businesses alike. They haven't just shaken up the game; they've created their own rules! Let's zoom out for a bit. Did you know that: → Nearly 9 in 10 Gen Z spend more than an hour on social media daily (in fact, more than a half of those spend 3+ hours online) → Gen Z's favorite platforms are TikTok, Instagram, and Snapchat → Social media makes up nearly 50% of their purchasing habits (49% of Gen Z reportedly purchase more clothing due to social media influence) But wait - there's more! This generation values authenticity, diversity, and social responsibility like no other. Curious how you can keep up? Check out the carousel below! If you have cracked the Gen Z code yourself - share some success stories below! ?? #genzmarketing #digitalmarketingtips #socialmediamarketingtips

It’s all about your tribe. We live in a constantly changing and dynamic world where work, brands, and people intersect and coexist. There are numerous channels and platforms with which to engage. How do we connect with all of them? How do we define ourselves in this world? Our social media networks and relationships play a significant role in shaping this world. More than ever, consumers express their lifestyle choices and values through their actions and purchases. Who are you, and what do you value? As a consumer, you’re being asked: which community do you identify with, and what do you stand for? And how do brands identify with the right communities and tribes and not align with others??

An interesting take on how GenZ's are reinventing the wheel in the purchase journey. Whilst there is no linear path to make that end decision, creator's do assist in making the last call to action. Consumption today is an infinite loop of inspiration, exploration, community and loyalty. What do you all think? #genz #genzmarketing #marketingtrends #influencermarketing #creatoreconomy #viralmarketing