SCU Retail Management Institute的动态

Louis Vuitton's temporary New York flagship at 6 E. 57th St. highlights the growing demand for luxury and experiential #retail in top U.S. cities. As Louis Vuitton expands its brick-and-mortar presence, it’s part of a broader retail resurgence driven by brands like CHANEL and Gucci. In New York, luxury openings surged with 34 new locations between 2023-2024, and rents on Upper Fifth Avenue reached record highs. Stay informed on #retail trends with CoStar: https://bit.ly/413peDO

This is what happens when a company understands the value of marketing. Someone had to pitch this idea and then somebody else had to run with it. A smart move by some visionary marketers, in a very competitive landscape. The difference in cost between regular scaffolding and this installation must be staggering. I’ll bet you the return on the investment is as well.

Okay, as a business and marketing student, I have to say—this Louis Vuitton stunt is chef’s kiss marketing genius! Who knew scaffolding could be this glamorous? Turning a construction site into a 15-story stack of luxury trunks? That’s not just thinking outside the box—that’s turning the box into the main event! I love how they’ve turned a potential eyesore into a must-see attraction that’s blowing up on TikTok and Instagram. It’s like Louis Vuitton said, ‘Why put up a boring “Pardon Our Dust” sign when we can build something that stops everyone in their tracks?’ Tourists, influencers, and even curious locals are flocking to see it—it’s become the photo-op of the season. And let’s talk about the detail—chrome-plated corners, laser-cut locks, and a 40-foot-long handle? That’s the kind of extra I aspire to be. Plus, it’s such a clever way to keep their brand front and center during the holiday season while teasing the new flagship store. This isn’t just marketing; it’s a full-blown moment. Take notes, people—this is how you turn a construction project into a social media sensation. Bravo, LV. Bravo. #LuxuryBranding #ExperientialMarketing #LouisVuitton #MarketingGoals

When advertising is art and vice versa.

After going through ‘several profound crises’, the famous Galeries Lafayette is getting a new lease of life. https://lnkd.in/dh--4uF4 The investment, a quarter of which will be allocated to Paris Haussmann, will be used to remodel outlets and expand on other continents. The department stores' model needs to be able to reinvent itself, even if some of them, like the Fondaco dei Tedeschi in Venice, have not withstood the crises. #LuxuryTribune #DepartmentStores #GaleriesLafayette #LuxuryRetail #Fashion

Enjoying a sunny autumnal New York today, the Lux and retail scene and hoping to visit as many of the LVMH maisons as possible. The Firecracker already has put Dior and SEPHORA on my list and I want to check out Louis Vuitton and Tiffany & Co. on Fifth. Earlier this year, Louis Vuitton announced that it would demolish and rebuild this flagship location, but — not wanting to be without a location by “billionaires’ row”— its temporary home, across the street, is a whopping 36,000 square feet of retail, and opened only yesterday. But the remaining construction site is far from an eyesore as they have wrapped their Fifth Avenue store such that resembles a stack of Louis V luggage. Brilliant! Meanwhile LVMH continues to strengthen its leadership with the appointment of Alexandre Arnault as deputy chief executive of Mo?t Hennessy, a testament to his influence and potential as successor to his iconic father, Bernard Arnault, the CEO. Alexandre’s track record speaks volumes; during his time at Tiffany’s he transformed the brand, driving its revenue and revamping its legendary Fifth Avenue store. He led collabs with Beyoncé, Jay-Z, and Kendrick Lamar, embedding Tiffany into our contemporary culture and in the hearts of Gen Z. Alexandre has built his network, connecting with the likes of Kid Cudi, Pharrell Williams, Hailey Bieber. These relationships reflect his innovative thinking about cultural relevance to maintain and enhance the brand. As Bernard Arnault continues to shape LVMH’s future, the appointment of his son underlines a legacy driven by excellence, innovation, and family. #NewYorkRetail #Luxury #RetailTherapy #LVMH #AlexandreArnault #MoetHennessy #TiffanyAndCo #BernardArnault #FamilyLegacy #TheCPGGeek #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Retail ?? Proud to be a #RethinkRetailTopExpert - RETHINK Retail #RethinkRetail ?? Proud to be an #NRFRetailVoice - National Retail Federation #NRF

Louis Vuitton Mo?t Hennessy is making headlines for its billion-dollar real estate ventures to create luxury shopping destinations. The company is literally shaking up cities with billion-dollar ventures to build luxury shopping havens, complete with residences and cultural attractions. These aren't just shopping destinations; they're envisioned as cultural landmarks, art galleries, and social hubs, crafting memorable experiences with every visit. Just imagine grabbing coffee surrounded by Louis Vuitton architecture or living next door to a Dior boutique! The impact is magnanimous! Spending nearly 2 billion dollars last year acquiring properties in Paris ahead of the Olympic Games, LVMH continues its strategic purchase of property in historic neighborhoods. These cityscapes will serve as platforms for rich storytelling, showcasing the heritage, craftsmanship, and design philosophy that power their brands. By ditching the department store vibe, Louis Vuitton ensures its products are presented in an environment that perfectly reflects its luxury image. However, this strategy isn't without its concerns.? While revitalizing neglected areas can create economic opportunities and attract investment, there are apprehensions about displacing existing residents and businesses. Luxury development can easily push out local character and affordability, particularly from historic districts. Can LVMH create inclusive spaces, not just playgrounds for the privileged? This will be the true test. But wait… It's not just LVMH that's making this move, several other companies like Gucci and Chanel are also betting billions of dollars on in-store experiences. Kering, the company behind Gucci and Saint Laurent, spent $1.4 billion on a building in Milan. Will this new approach pay off or will it become a missed opportunity? What do you think? Share your thoughts below! #LVMH #luxuryshopping #culturallandmarks #richstorytelling #inclusive #investment #marketing #strategicmarketing Source: https://lnkd.in/dA_BiF4b

When someone mentions OOH do you think of billboards and messaging on the side of bus stops? Or do you think of showstoppers like this new piece from Louis Vuitton? Looking at this I'm reminded of two things: 1) OOH can be a great tool when it's complemented by other components of an integrated campaign. Cue the PR & social elements! 2) Creativity in any channel can elevate a brand’s presence when executed and aligned properly. And no, this isn't just for B2C; it's just as important for B2B to get - and keep - your buyer's attention. Kudos to this team for thinking outside the box (I couldn't help myself!)

???????????? ?????????? ????????: ???????????????????????? ?????? ????????????-é??????é???? Paris’ iconic Champs-élysées is undergoing a luxury renaissance, driven by the world's top brands reclaiming the famous avenue. Here’s an inside look at the strategic moves and high-value transactions reshaping this legendary boulevard. ????????-?????????? ????????????????????????: Brookfield Asset Management sold a building on the Champs-élysées to LVMH for nearly €1 billion, setting a new record for the avenue. ???????????? ????????????????????????????: LVMH plans to use the site for a Dior store, driving the upscale transformation of the Champs-élysées, which now has 25% high-end brands, up from 15%. ?????????????????? ??????????????????????: LVMH and Kering have spent more than €5 billion on prime real estate worldwide since 2023, demonstrating a strong commitment to securing top retail locations. ?????????? ??????????????: Efforts to transform the Champs-élysées include making it more pedestrian-friendly and attractive to locals and tourists, supported by city authorities and luxury brands. #champselysees #localmarket #luxuryretail #kpmi