Restaurant Business Online的动态

?? PRo Tip: If you've ever wondered why PR teams stress over every single word (literally each and every one) they use - this is why. The phrasing used by Wendy's should have better reflected its intention: discounts at slow times, *not* increasing prices during periods of high demand. Strong messaging and the right wording can greatly alter the trajectory (and headlines!) of your news or announcement #publicrelations

Wendy's is walking back it's comments about surge pricing... But wait... Did they even MENTION surge pricing? Some great lessons here when it comes to Public Relations... After mass panic (haha I am being dramatic) about Wendy's CEO making comments about testing "dynamic pricing" they have clarified a few things. Mostly that they never used the words surge pricing and they don't plan on testing it out. Biggest takeaway here? We live in a world where information travels fast and any public statements made should be carefully thought out - including the many ways it could be interpreted. There is a reason people like me exist in marketing. I can't tell you how many times I have worked with brands and individual experts who haven't taken the time to craft their messaging before putting themselves out there - whether on social media or more public forums. PR professionals lurk in the shadows, behind the scenes to make sure you look good and your message is clear and consistent. Second takeaway? People take Wendy's and fast food VERY seriously. https://lnkd.in/gQJJ-ZGF #PublicRelations #PRFail

Do you have just one recipe for creating media messages? My McElvy Communications colleague Robb Reeves explains how to prioritize your needs and vary your strategies in this latest post on our “From Experience” blog. https://lnkd.in/gjruwMpw

In today's class, we are going to discuss this video, in the context of international marketing. Join the discussion here. Let me know your thoughts. https://lnkd.in/gzZ4UQ5y

An incredible result for the fast food sector with Collins Foods Limited announced as a top industry performer after posting record revenue and a six-fold jump in statutory net profit in 2024. Collins Foods, owner of fast food icons KFC and Taco Bell, recorded an impressive statutory net profit after tax (NPAT) increase of 501.9% to $76.7 million over the year to April 28, 2024. The company achieved record revenue of $1,488.9 million, up 10.4%, with robust growth across all business units. Strong sales growth and cost efficiencies propelled the underlying EBITDA up by 12% to $229.8 million, showcasing the company's operational excellence and strategies. The popularity of fast food remains robust, with convenience and affordability being key drivers for consumers. Fast food outlets like KFC and Taco Bell continue to attract customers due to their quick service, consistent quality, and extensive reach. For investors, the combination of strong financial performance, continuous innovation, and effective use of technology positions Collins Foods as a compelling opportunity in the fast food sector. The company's ability to adapt and grow in a competitive market underscores its potential for sustained success and profitability. Considering investing in fast food? You should. In two weeks, Burgess Rawson will launch an unmissable August Portfolio boasting fast food opportunities spanning every brand and price point. Make sure you're the first to know about it, email SUBSCRIBE to [email protected] Read more: https://loom.ly/2ODwKnc #FastFood #KFC #McDonalds #GYG #RedRooster #HungryJacks #BurgessRawson #investment #portfolio #commercialrealestate #investmentproperty #commercialinvestment #realestate #realestateinvestment #commercialproperty #commercialportfolio #realestateportfolio #propertyinvestor #propertyinvestment #wealth #createwealth #investor #property

New Post: Commercial Margarita Machine: Choices for Your Business - https://lnkd.in/gGA8yV94 - Owning the right commercial margarita machine can optimize your restaurant, bar, cafe, or concession stand. Offering these popular cocktails is a great way to expand your menu, get creative with drink recipes, and increase your revenue. Check out our guide on what to look for and helpful tips. What is a Commercial Margarita Machine? Simply put, a commercial margarita machine is designed to produce frozen margaritas and other icy beverages. Unlike machines meant for personal use at home, commercial margarita machines are built for heavy-duty, high-capacity operation. They can rapidly create batches of frozen drinks and keep them at the perfect slushy consistency for hours, ready to serve thirsty customers. A commercial margarita machine is a must-have in bars, restaurants, and cafes, especially during summer when demand for refreshing frozen drinks skyrockets. The Importance of a Commercial Frozen Margarita Machine for Your Business Enhancing Customer Experience For customers, nothing beats the excitement of watching a bartender pour a cold, perfectly mixed margarita from a commercial frozen drink machine. It’s not just about the drink but the entire experience that matters. It gives your customers the feeling of being in a professional bar or restaurant. Offering a variety of frozen beverages like frozen lemonade, iced coffee, or frozen cocktails also widens your menu and keeps your customers coming back. Increasing Efficiency With a commercial machine, you can serve your customers faster and increase your bar or restaurant’s overall efficiency. These machines typically have multiple mix hoppers that allow you to make different flavors simultaneously. Plus, many models come with a self-dispensing lever, making it easier for your staff to fill customer orders quickly. Profitability Aspects Investing in a commercial frozen drink machine can significantly boost impulse sales in your business. With the frozen drinks beautifully displayed, customers are enticed to make unplanned purchases. From frozen margaritas and smoothies to slushies and iced coffee, you can sell a wide range of frozen beverages to increase your revenue. In addition, by serving consistent and high-quality drinks, you foster customer loyalty, driving repeat business and boosting your bottom line. Factors to Consider When Choosing a Commercial Margarita Machine When choosing a commercial margarita machine for a small business, there are specific criteria to consider to ensure you get the right fit for your needs. Here’s a comprehensive list: Capacity and Output: Scale of Importance: 9/10 Determine the volume of drinks the machine can produce, especially during peak hours. Larger capacity is crucial for high-demand scenarios. Consistency and Quality of Drink: Scale of Importance: 8/10 Look for machines that deliver consistent drink quality, ensuring each margari

Here's why your marketing is failing... You don't have the ultimate cheat sheet! Unlock the power of your restaurant's marketing with the RGA Guide. A 52-week planner designed to keep you on track and accountable, helping you achieve those goals you never thought were possible! Hit the link in my BIO to get your copy of the RGA Guide and dig into ABR U. #RestaurantMarketing #GoalSetting?#restaurantowner #socialmediamarketing?

Joe Yonan?is the food and dining editor of the?Washington Post. It’s a big job, covering an outstanding food city, so it’s pretty remarkable that Yonan finds time in the margins to write cookbooks every couple years. Much respect, Joe. In this episode, we talk about his latest cookbook, the ambitious?Mastering the Art of Plant-Based Cooking, among other topics. It’s a really great talk, and we dig into the Washington, DC, dining scene, this impossible-to-figure-out Beyond Meat world we live in, and many recipes from his terrific new book.

We all make mistakes that our audience can misunderstand. However, shouldn't your CEO (and your PR team) know better than to use a phrase like "dynamic pricing," which does make the mind go to the logical point of surge pricing? Be careful with your words. #communication #wordsmatter #claritymatters #clarityiskey #businesscommunication #publicrelations

In the Oct. 8 issue of Food Business News read about disruption at a Conagra Brands Hebrew National #hotdog plant, PepsiCo plans to #acquire Siete Family Foods and #flavor innovation in #sauces, #dressings and #marinades. #foodindustry