Renoun Creative的动态

I had the opportunity to keynote the Nigerian American Nurses Convention, where I spoke about establishing one's brand authority in the workplace. Often, successful professionals struggle to see themselves as a brand; they adopt the identity of what they do rather than who they are. Building your brand means recognizing that you are not defined by your role, no matter how prestigious or important it may be. Instead, what you do is simply an expression of who you are. Embracing this understanding enables you to tell a more powerful story that establishes your brand authority.

What does it mean to be brand ambassadors for the companies/firms that we work for? As you get up and go to work each day you must recognize that you are not merely an employee; you are the heartbeat of your organisation, the driving force behind every successful endeavor. You have the power to shape the customer experience, to elevate satisfaction to new heights, and to leave an indelible mark on every interaction. But how do you achieve this? It starts with a shared commitment to excellence, a dedication to living and breathing the brand in every aspect of our work. From the moment you step through the door each morning to the final email that you send at the end of the day, you must embody the values and ethos of your organisation. You need to infuse your interactions with passion, enthusiasm, and a genuine desire to exceed expectations. But you must not forget the importance of fun in your employment journey. Yes, you are here to work smart, but you must also take joy in the process, finding fulfillment in the pursuit of excellence. Embrace each challenge with a sense of adventure, each setback as an opportunity to learn and grow. You should show the world why you are the gold standard, the benchmark against which all others are measured. You should lead by example, inspiring those around you to reach higher, strive harder, and achieve more. So, as you embark on your daily work do so with purpose, with passion, and with the unwavering belief that together with your team, there is nothing you cannot achieve.

We often think of 'Brand' as something only companies have, but here's the truth: each of us is a brand, too. When people hear our name, what comes to mind? Is it reliable, smart worker, team player or problem-solver? That is your brand. When people see us as someone who can be trusted—someone who delivers—doors open! Opportunities find us. Relationships flourish. Building a strong personal brand is about the consistent actions we take every day. It’s in the deadlines we meet, the support we offer, the challenges we tackle, and the integrity we maintain. Over time, these actions compound to create a reputation that speaks louder than words ever can. It becomes a powerful asset. Every interaction (professional and personal) is a small step in shaping our brand. What story are we telling? What message are we sending? It’s these little things that add up to the bigger picture.

Are you the Brand? Please remember that reflecting on the company's brand in your daily actions and interactions is crucial to personal and external growth. You are often the most direct representation of the organization. Your behavior, communication, and work ethic significantly influence how clients, partners, and the public perceive the company. By embodying the company’s values and mission, you help build trust, foster positive relationships, and enhance the company’s reputation. Consistent alignment with the brand ensures a cohesive image and reinforces the message that the company stands by its principles, ultimately contributing to its long-term success and credibility.

???????? ???????????????????? ???? ?? ???????? ???? ?????????????? So many individuals have not realized that having a great reputation is an asset that can be leveraged to get what they want out of life. To succeed in business and career, one must craft a reputation that is known to be sincere, accommodating, inspiring, and known for excellence. This is because our reputation is a type of capital. Our reputational capital is a part of our overall brand identity. The benefit of having an admirable reputational capital is invaluable. Everything that one desires can be easily assessed by people who have built an admirable reputation. That is why, any individual who wants an easy life, should first make an effort to build a great reputation. Every outstanding brand that exists, has one thing in common, they all have an acceptable reputation. Our reputation is shaped by our daily activities. Reputations are built by our beliefs, value system, character, past and present activities. That is why, one needs to keep auditing one's behavior and brand identity, every other day. Without a constant revamping of our brand identity, it will become difficult to craft a brand image that will stand the test of time, as well as give us an edge in the marketplace. ━━━━━━━??━━━━━━━ Follow ?????????? ??????????????????, to convert your frustration into greatness, your weakness into strength, challenges into opportunities, and pain into gain.

Spent the morning engaging in a stimulating brand building discussion with christian hosford regarding our Ernie’s project. Albeit, it did feel like a quasi deposition. His insightful questions pushed me to delve deeper into our operations, prompting a shift in how we perceive and respond to challenges. It reinforced the significance of authenticity in our responses, prioritizing sincerity over merely providing the "right answer." While contemplating on my way to the next meeting, I couldn't help but ponder: How many individuals limit their true potential by prioritizing perceived correctness? Are they sacrificing authenticity for conformity, be it in personal expression or brand identity? Who or what truly embodies the voice of your brand? Have you considered a celebrity, and if so, which individual comes to mind? Is it their persona or a specific iconic role they portray? While someone might align with your current market, would they resonate equally well in different cities, markets, or even countries? Reflecting on these types of questions is paramount to ensure your brand's voice remains true and impactful across diverse audiences.

As the brand manager overseeing your agency's latest client venture into the global market, you find yourself at a crossroads. Despite your excitement for the expansion, a crucial misstep has emerged – you neglected to conduct a thorough brand name disaster check before moving forward. This oversight now looms large, highlighting the importance of due diligence in safeguarding your client's brand reputation on the international stage.

Knowing what your brand stands for is the first step to standing out from the crowd and being heard by the right people, in the right place and at the right time. ?

Monday Morning Checklist. ? - What is my brand/ company mission? - Where is it articulated & reiterated? i..e is it clear to all those I am in touch with. - Does all of my team know what it is? - Does it resonate with the buyers and companies I want to work with? Check out what my crazy smart collaborators Lee Densmer and Mimi Moore had to say on this when we met a few months ago! Do you have a company/ brand mission? ?? Let me know what it is in the comments below!

Have you clearly defined your company mission? Does your team know what it is, and are you working together towards acheiving it? Check out the clip below and some of the comments for some examples which might help you act as a starting point! We would love to hear what your company mission is!