renewtrak的动态

3 common pricing mistakes and how to avoid them ?? ?Pricing that forgets what you're trying to incentivise Avoid this by: Aligning pricing with your goals and customer needs. Want to encourage spread? Stop forcing customers to pick & choose users and provide flexible bands and blocks. Want to reduce churn? Include a support package within the ARR. Incentivise scaling with your customers and focus on what they want from your pricing. ?Packaging based on internal metrics Avoid this by: Aligning packages and pricing frameworks to your customers' needs and the value they seek. For example, do customers get more value where there is complexity? Consider metrics such as # data integrations, # departments your platform is used within. Keep it simple and focus on selling solutions to their problems - Bundle features aligned to these solutions to capture additional value. ? Being afraid of services revenue Avoid this by: Stop thinking of services revenue as a dirty word, and integrate it into your recurring contracts. This is more than 'break and fix' - services aligned to where customers are on their maturity, complexity or goals should be baked in so they can maximise their usage and you can stay close to the up-sell / cross-sell. Minimise value leakage by tiering and clearly defining your services. #PricingStrategy #CustomerCentric #SaaS #Tech

?? MRR (Monthly Recurring Revenue) is a crucial metric for any subscription-based business. It provides a predictable income stream and offers valuable insights into financial health, helping companies make smarter decisions on growth and investment. ?? Why is MRR so important? It allows businesses to: Forecast revenue with greater accuracy ?? Plan for future growth and scaling ?? Measure the success of customer acquisition and retention efforts ?? For example: A SaaS company that charges $50 per month per user and has 200 active users would have an MRR of $10,000. If they onboard 20 new users this month, their MRR increases to $11,000—a clear signal of growth! ?? Growth in MRR can come from: - New customers joining the platform ?? - Upselling existing customers to higher tiers ?? - Reducing churn by focusing on customer satisfaction and retention ?? For businesses, increasing MRR means increasing the stability of the business, making it easier to invest in product development, hiring, and marketing. It’s the cornerstone of sustainable growth in today’s subscription-driven economy. ?? #MRR #BusinessGrowth #SaaS #RevenueModel #SubscriptionEconomy #CustomerRetention #Upselling #ChurnReduction #FinancialPlanning #RecurringRevenue #ScalingBusiness

We’ve all heard the ‘ma?ana’ excuse, “Let’s re-evaluate at the next (month, quarter, year)”. Instead of constraining your #customerjourney to time events, its data-driven #execution insights should be fluid and adjustable, ready to be evaluated and improved continuously. With Uniply, you can seamlessly unify your core metrics for instant insights centered on your customer journey. Learn how from our team. #b2b #saas #unify

?“How do you track/plot a customer cohort metric like NRR quarter-on-quarter?” I recently got this question from the finance head at a $30M+ ARR company. It’s a critical requirement for both management/investors since the NRR trend shows: a) how well a SaaS company retains its customers, and b) generates incremental revenue from them over time which make it a powerful indicator of the sustainability and scalability of a business. So, what makes NRR a difficult metric to calculate? While calculating NRR for a specific cohort is pretty straightforward, tracking it across all your cohorts over time can prove tricky—more so given the many variations in defining NRR. I recommend using SaaS Metrics Standards Board’s definition which is the “% of recurring revenue retained over a specific period” (12 months typically). Here’s a 4-step process to creating a trendline of your NRR performance: 1?? Define your cohort by booking quarter For example, if a customer signed the contract in Jan 2020, they belong to the Q1 2020 cohort ?? Note: You can take a monthly cohort too. This completely depends on your sales velocity and deal volumes. For simplicity, I’ve gone with quarterly cohorts in this example. 2?? Note down “Year-ago ARR” number for each cohort 3?? Take the current ARR number for each cohort and divide it by the Year-ago ARR number from step 2 for each period (Current ARR = Year-ago ARR?+ Expansion ARR - Churn ARR) for a given customer cohort 4?? To calculate the overall NRR, use the formula in step 3, but using the summed up cohort ARRs in each quarter and plot it on a line chart across quarters Below, in a detailed post linked in the comments, there’s more on: ?? How not to calculate NRR ?? Interpreting your NRR trend ?? Caveats on predictive power of NRR, and ?? How you can automate metrics tracking including NRR. ?? Shoutout to the team at SaaS Metrics Standards Board - Ray Rike, Todd Gardner, David Spitz, Ben Murray, Lauren Kelley, Dave Kellogg, Chelsea Stoner and Mary D'Onofrio for their efforts in both simplifying and standardizing these metrics for #b2bSaaS companies

This execution trap is as old as time. In many cases, teams identify essential insights but wait to act on them. Sometimes it's a specific time frame, and sometimes it's about group metrics. Instead, our #unified #execution #journeys should be built to be evaluated and improved continuously. #b2b #saas

Navigating subscriptions is more than growth. it's about building lasting customer relationships. TotalOne's Subscription Management solution makes it easy: ?? Seamless Billing: From sign-up to renewal, our automated billing ensures a smooth experience. ?? Customized Plans: Offer tailored subscription options to meet diverse needs and deliver personal value. ?? Growth Insights: Dive deep into analytics to understand your customers and thrive. Improve your subscription model with TotalOne and make every customer a success story! ?? Contact us at +41 41 500 14 72 or [email protected] for more information on how this can transform your business. #saas #totalone #subscriptioneconomy #growthstrategy #ecommerce #b2becommerce#ecommercebusiness? #ecommercewebsite? #ecommercesolutions? #ecommerceplatform

Developing a ???????? ???? ?????????? into SaaS Metrics: These aren't just numbers — they're the narrative backbone of the business. ?? This graphic illustrates how aligning metrics from the LTV/CAC Ratio to NRR across all levels — from the boardroom to the dev team — drives strategic coherence and sustainable success. ?? ?? ???????????????? ??????????????: The LTV/CAC Ratio and Magic Number go beyond mere calculations; they signify the trust and confidence investors have in the vision. ?? ?????????????????? ??????????????: NRR, ARR, and CAC provide a real-time pulse on the growth and customer engagement, serving as the navigational tools for sustainability. ?? ?????????????????????? ??????????????: This is where we evaluate the impact of every dollar and effort, aiming to enhance the operations to be both efficient and effective. ?? ?????? ??????????????: This is where strategy is put into motion. Managing campaign costs and conversion rates helps transform the plans into meaningful customer experiences. ?? ???????? ??????????: The data model does more than compile numbers—it crafts a story that mirrors the values and guides every strategic decision, propelling the business toward broader goals. #corpdev #partnerships #saas #b2b #privateequity #strategy Figure credit: Jacco van der Kooij

I will audit your free trial or user onboarding flow to identify the gaps causing people to drop out. I'm Rodrigo, and I've helped SaaS companies like Time Doctor, Method CRM, and RBCx drive over $350 million in revenue with Product-led Growth strategies. It's the little things, the nuances that are so easy to miss which often make all the difference. The analogy I use is that of a ‘leaky bucket’ These seemingly insignificant gaps might appear harmless at first, but over time, they cause a steady drip of users to slip away. Before you know it, your bucket of eager prospects has turned into a trickle of active users. DM me 'AUDIT' if you want me to catch them for you today. No call required. I'll send you a 3-5 minute walkthrough with actionable feedback so you can stop leaving money on the table. #SaaS #ProductLedGrowth #PLG #GrowthHacking #SaaSFounders #UserOnboarding #GrowthStrategy #FractionalGrowth

Here's a great article that discusses the emerging trend of SaaS companies finding success by focusing on niche vertical markets rather than horizontal markets. It explores how this strategy allows companies to differentiate themselves, cater to specific customer needs, and achieve higher customer retention rates. #verticalsaas #customersuccess

Current metrics for poor and good SaaS companies at the Series A level vary significantly, but generally, good SaaS companies exhibit: Revenue Growth: Typically aiming for triple-digit growth year-over-year. Customer Retention: High retention rates indicating strong product-market fit and customer satisfaction. CAC (Customer Acquisition Cost) to LTV (Lifetime Value) Ratio: Favorable ratios showing efficient customer acquisition relative to customer value. Churn Rate: Low churn rates indicating strong customer retention and engagement. Gross Margins: Healthy margins indicating scalability and profitability potential. Poor SaaS companies, on the other hand, often struggle with lower growth rates, high churn, inefficient customer acquisition costs, and weaker product-market fit. These metrics are crucial indicators of a SaaS company's health and potential for growth at the Series A stage. ???? #SaaSMetrics #SeriesA #StartupInsights