Remember Media的动态

On Monday I attended Niall Horan's concert, a former member of the renowned boyband One Direction ?? As a creative, it was fascinating to observe how an artist Niall has successfully tapped into the power of nostalgia to drive his solo career forward. The audience at the concert, predominantly comprised of women in their 20s, reflects the demographic that formed the core fanbase of One Direction during their heyday. Their affection for the band has provided a fertile ground for Niall to cultivate his solo career. What struck me the most was witnessing the evolution of Niall's brand and how he's leveraged nostalgia to his advantage. By singing Night Changes, one of One Direction's greatest hits and performing it with a fresh perspective, Niall effectively bridged the gap between past and present, appealing to both longtime fans and newcomers alike. From a marketing standpoint, Niall's success underscores the importance of understanding and harnessing nostalgia as a powerful tool for engagement. By making customers feel nostalgic and emotional, brands and artist can forge deeper connections with their audience and foster loyalty. As marketing managers, we can learn valuable lessons from Niall's approach to nostalgia marketing. Whether it's through revisiting past campaigns, leveraging iconic brand elements, or tapping into cultural trends from bygone eras, there's immense potential to create impactful marketing campaigns that resonate with consumers on an emotional level. As a non-fan of the boy band back in the day myself, attending both Niall's and Harry's tours has given me a newfound appreciation for the enduring impact of the so-called "One Direction infection" - as my friend Mar Aguilar Girón used to name it. It's clear that this phenomenon is not over. In fact, it's more alive than ever, with fans continuing to support the individual careers of the former band members. Nostalgia isn't just a trip down memory lane; it's a strategic opportunity for brands to connect with their audience in a meaningful way! #NostalgiaMarketing #BrandEngagement #NiallHoran #OneDirection #MarketingInsights

A pleasant Sunday morning to you! At our Saga complex in Greenfield, (5 unique radio stations under 1 roof in beautiful Western MA) we're gearing up for holiday music and marketing plans for our advertisers. One unique plan we talk to our sponsors about, are holiday greetings. Now, they're not commercials per se, but they can really hit home. As the holiday season approaches, radio becomes a prime medium to reach audiences with heartfelt greetings. A simple holiday message aired over the radio brings warmth and goodwill to listeners, evoking the spirit of the season. For businesses, it’s a unique opportunity to connect with the community on a personal level. Unlike traditional ads, holiday greetings aren't about promoting products; they're about building relationships, showing appreciation, and fostering a sense of belonging. Radio ad greetings also reach people during their commute, shopping trips, or holiday travel, creating memorable moments where a brand’s name is associated with positivity and cheer. These messages stand out amidst the usual rush of holiday promotions, helping brands connect in an authentic, less commercial way. If I can help, [email protected].

A valuable tip from one of the best. Every ad must make waves and demand attention fast. Think big, bold, and audacious. From Obama's iconic Hope poster to your next campaign, let's make you a stand out in your industry! ?? Read more about this tip and more over on website.

Refer her! Just a little fun post on marketing and connecting in business in general. It does not ways have to be sooo serious. Sometimes the best marketing is fun! ?? Watch this reel

Step up. Step in to this campaign.

Half term is here, are you making the most of the opportunity? Over Easter this year Joe Metcalfe led the 'Where will the bus take you?' campaign, which inspired families in Manchester to get out there for less, by championing local destinations that cost just ￡2 to get there. With content spanning multiple channels and formats, the campaign delivered: ?? 900,000+ impressions ?? 200,000+ engagements ?? 7,000+ new followers And most importantly a 15% uplift in sales ?? Want to know how we did it? Check out the full case study here: https://lnkd.in/e-MTsnyv

Despite a growing demand for authenticity in media, we still see airbrushed celebrities and idealized portrayals of perfect bodies, success, and happiness. This relentless comparison to "perfection or luxurious lifestyles" fosters feelings of inadequacy, self-doubt, and low self-esteem...READ ON, CLICK BELOW

How do you link Mary Poppins with Personalisation? ?? With difficulty and whilst having a laugh. But I somehow managed it. Tenuously. Yesterday I closed the Talon.One event: Incentivise in front of 250 loyalty and promotions experts and had a cracking time doing so. My message was clear; don’t be dick. Shoving 10% discounts in front of peoples face as soon as they land on a site is not cool. Understand the intent of your audience, so you can be more appropriate in how you sell to them. ?? — To learn more about how you can understand the Intent of your audience online, take a look at madewithintent.ai

Rethink Your Brand’s Impact This Independence Day ???? As we celebrate our 77th Independence Day, it's a perfect time to consider how your brand can establish a meaningful connection with its audience. Have you thought about hosting an online event that not only honors the spirit of independence but also involves your existing community in a unique way? Picture a virtual roundtable where your customers share their stories of growth and resilience, or a live Q&A session showcasing how your brand empowers them to reach their goals. Utilizing the strength of your current audience, you can craft an event that is personal and impactful, strengthening their bond with your brand. Independence Day signifies more than reflection—it signifies the creation of new opportunities for growth and engagement. How do you plan to utilize this moment to unite your community further? #OnlineEvents #IndependenceDay #CommunityEngagement #BrandStrategy #AudienceGrowth #VirtualConnections

I was reflecting on the Grammys yesterday. What a show! The clothes! And TBH, I felt kinda glad that I don’t have 17 million people watching me this morning on LinkedIn. There are a few advantages to starting small and having just a few followers watching you. Here are three reasons why: 1. Personalized Engagement - No celebrity can engage personally daily. You can. Make your comments count. Engage meaningfully. 2. Authentic Growth: - You have the freedom to experiment as your true self and appeal to your growing audience. Learn while the stakes are low. 3. Flexibility and Experimentation - Take the great opportunity to discover what truly works for you, and your audience. Try new things and pivot as needed. Appreciate the unique opportunities presented by having a smaller audience. It's a chance to build a strong foundation, focus on meaningful connections and authentic engagement, which sets the stage for sustainable growth and success. Remember: There’s only one Taylor Swift. Be happy for that fact. ******** Hey, I'm Bernadette and I'm giving small businesses some ??in February! DM me if you need help with your LinkedIn content.