RemCal Insights的动态

“BMW” Is Powerful, “Beemer” Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding Brand nicknames can be beneficial when used by consumers, but according to a Journal of Marketing study, appropriating consumer nicknames into marketing makes the brand appear weak. The post “BMW” Is Powerful, “Beemer” Is Not: Why Marketers Should Be Careful When Adopting Consumer Nicknames for Branding appeared first on American Marketing Association. ???????????? ???????? ???????????????????????? ?????????????? ???? ?????????????????? ????!

TikTok provides valuable insights and key considerations to enhance brand marketing strategies. Check out the details shared by Social Media Today, LLC here: https://lnkd.in/gMa2sTdx #TikTok #DigitalMarketing #SocialMedia #BrandMarketing #Branding #Insights #KeyConsiderations

Being able to measure how successful your brand marketing is, is important in understanding how you're doing and how to move forward. It's hard to reflect and make action plans when you don't know what your brand health metrics are. For brands, here are some helpful early measurements, thanks to MarTech: -- Share of search, unranked keyword phrases -- Site traffic and conversion to your growth goals -- Social engagement still overrated, but digital reach and customer service are our foci If you aren't on board with your metrics, it's a good idea to start. It could also be helpful for your sales team -- knowing what's being the most well-received by consumers is valuable information. #Marketing #MarketingTech #MarketingLeadership #Branding

Building Brand Loyalty by Jo Peek A great ad campaign isn’t just about attracting new customers. It also drives awareness and maintains brand loyalty. Advertising plays a key role in creating brand loyalty by influencing both purchasing decisions and emotional connections. By building top-of-mind awareness, showcasing product benefits, and evoking positive emotions, advertising becomes more than just a sales pitch. It promotes a deeper connection and bridges the gap between your brand and your audience. Click to read more.... https://lnkd.in/gafv8cwr

This is the custom dashboard we use for digital-video brand campaigns. It has 4 sections that let you track different goals… AWARENESS The top left quadrant shows videos that are being fully watched, but not engaged with. This is great for changing brand perceptions or just increasing awareness and familiarity. CONSIDERATION Videos that not only get watched but engaged with are gold. These are the MVP videos that you want to iterate and A/B test. CONVERSION Typically, shorter videos with stronger calls to action will end up driving more clicks and conversions. It's rare that your 60s 'hero' brand video will be in this quadrant, but that's OK. NOT PERFORMING This is the kill zone. Videos that aren't being watched or engaged with should be cut. Funnel that spend into increase awareness or consideration, depending on your campaign goals.

Is purpose driven marketing an essential strategy or a slippery slope? In today's marketing ecosystem, it's both. Brands who truly embrace purpose beyond profit will earn consumer interest and trust. Brands who think they can capture attention and revenue with buzzwords and temporary commitments will find it hurts more than helps. So, what's your brand's greater purpose and how can you communicate it authentically with the world? #marketingstrategy #marketinginsights #branding

Building Brand Loyalty by Jo Peek A great ad campaign isn’t just about attracting new customers. It also drives awareness and maintains brand loyalty. Advertising plays a key role in creating brand loyalty by influencing both purchasing decisions and emotional connections. By building top-of-mind awareness, showcasing product benefits, and evoking positive emotions, advertising becomes more than just a sales pitch. It promotes a deeper connection and bridges the gap between your brand and your audience. Click to read more.... https://lnkd.in/gKAGtCZi

Every ad campaign is either branded or performance-based. Which is better??? Quick vs. long-term, measurable results vs. word-of-mouth, scalability vs. brand loyalty – each method has its quirks and benefits. While choosing which is better is impossible, it is pretty real to learn how it works. In this article, discover: ??What brand advertising is; ??What performance-based advertising is; ??What are the challenges of each; ??When and how to use each; Learn how to combine brand and performance-based advertising; click the attached link! #AdTech #DigitalAdvertising #Brand #PerformanceAdvertising

Today's most effective performance marketers are integrating one common initiative into their campaigns: ? Brand marketing. ? Learn why that's become such a differentiator - and how to get immediate traction that will pay off in 2025 and beyond, thanks to CEO Bryan Karas's new byline for Chief Marketer.

The?power?of?consistency?as?a?secret?weapon?in?marketing.?The article?argues?that?maintaining?a?consistent?brand?message?and?experience?is?crucial?for?building?trust?and?loyalty?among?consumers.?It also?emphasizes?that?consistency?isn't?just?about?repetition,?but?about?delivering?a?coherent?and?reliable?brand?identity?across?all?touchpoints.?This?approach,?can?significantly?enhance?a?brand's?influence?and?persuasive?power?in?the?market. Nice article. "The brands that score in the top 20% for consistency are more likely to generate awareness, differentiation, fame and attitude change." #MarketingStrategy?#BrandConsistency?#TrustBuilding?#Marketing?#Branding https://lnkd.in/d3M66B34