TL;DR: SharkNinja tapped into Reddit’s highly engaged home and tech communities to drive awareness and consideration for its innovative home appliances. The result??4X higher CTR than benchmark in the days following its takeover and an 18% CTR lift on the day of the campaign—proving that real recommendations from real people make all the difference. See the full case study:?https://lnkd.in/eP7WMFkj
