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"In an era where digital retail experiences dominate, physical retail stands rejuvenated by an engaging trend:?retailtainment." Experiencing a brand in person is a powerful way to create a deep and lasting connection. The unique and immersive experience fosters a strong sense of loyalty towards the brand. As marketers, it's important to recognize the impact of in-person interactions on building brand loyalty. #BrandExperience #InPersonConnection #LoyaltyBuilding

?? The Metaverse is opening new dimensions for the promotional products industry! ?? From immersive virtual showrooms by giants like Coca-Cola and Nike to Gucci's branded avatars, the digital realm is redefining marketing strategies. With the global metaverse market projected to hit $800 billion by 2025, the opportunities for engagement, innovation, and brand visibility are endless. Are you ready to explore how your brand can thrive in this digital frontier? Dive into our latest blog post to discover the future of promotional products marketing in the metaverse. https://bit.ly/3UmONwm #MetaverseMarketing #PromotionalProducts #DigitalInnovation #FutureOfMarketing"

The results are in! As we work to bring more brands to Roblox, we know that they want proof points that can guide their investment decisions. Check out some results from our latest study conducted via Latitude: ?? 78% of respondents said they enjoy immersive experiences from brands on Roblox ?? 82% said they appreciate brands that provide in-experience content, like avatar items and special mini-games ?? 75% of Roblox users said they are more likely to notice brands that advertised on Roblox vs. elsewhere Dive deeper into the study: https://lnkd.in/g_Tfb5Bt

?? Exciting news for advertisers! ?? We just announced at Newfronts that immersive video ads are now available for all advertisers on Roblox. And the best part? These ads units are not just performant, they're also resonating with GenZ audiences. A study by Latitude and the brilliant Allison McDuffee confirmed that users exposed to Roblox video ads were significantly more likely to visit the brand's Roblox experience (+10pp) and post about the brand on social media (+5pp) #Roblox #advertising #GenZ

?? **Brands in Virtual Worlds in 2024: Navigating the Evolving Landscape** Reflecting on the strides made in 2023, the realm of virtual worlds has emerged as a dynamic arena for brands to engage with their audiences. The past year witnessed a maturation in brand presence within these immersive spaces, marked by increased consistency, confidence, and diversified activation strategies. Looking ahead to 2024, anticipations are high for even deeper integrations, especially with the launch of Apple Vision Pro, poised to influence VR-native platforms like Rec Room and VR Chat. Immersive e-commerce platforms such as Emperia and Obsess are also poised to find a natural home within these environments. However, the data also reveals shifting dynamics, with a decline in brand activity observed in Web3 virtual worlds like Decentraland and The Sandbox. Unless significant shifts occur in consumer behavior, this trend is likely to persist, underscoring the importance of following where audience attention lies. Despite skepticism, the numbers speak for themselves: brand engagement in virtual landscapes has been on a steady upward trajectory, with over 700 brands and 1000 activations recorded by the end of Q4 2023. This trend shows no signs of waning, with brands increasingly recognizing the value of investing in this burgeoning space. Success in virtual worlds, much like in traditional communication channels, hinges on understanding the nuances of the platforms involved. Data-driven approaches have proven to be particularly effective, mirroring successful strategies seen in social media and television. Looking forward, 2024 promises to further solidify immersive communication as a cornerstone of the attention economy. With older, more influential consumers and platforms evolving to offer novel brand engagement opportunities, brands have unprecedented potential to forge deeper connections with their audiences than ever before. ?? #digital #virtual #brand #digitaltransformation More Contents: Woongsik Dr. Su, MBA

You pick. Either Brands are Dumb. Or somebody is lying to them. Which one will it be? Just yesterday, as I was prepping client work, I went down the rabbit hole of "What do people actually think of Roblox Brand integrations?" And the numbers are in, and the results are...nonsense. - 51 Billion Visits most played Roblox World (Bloxmetrics data), 61 people in active community online. - Gucci Town almost universally disliked by players. However Brands/Media portray as one of the "crowning" example of Roblox integrations. - Vans World only led me to discover what Vans Porn is (Google it yourself) - Gamers actively searching for less popular games, as they are weary of Roblox becoming a marketing platform vs a game world. And there is more, and none of it is pretty to Brands in Roblox. Every time I ask those questions, I get relatively nebulous answers: - Its for Brands to be part of the Conversation - In Ten years time people will have Brand loyalty etc etc. This is nonsense. Why forgettable experiences (data we have today shows that they have been forgettable even today) would lead to Brand Loyalty 3-5-10+ down the line? There are some people who are creating amazing immersive experiences, such as Sawhorse Productions, Parallel Worlds, Inc. and Exclusible. But I have more questions. And I have been looking for guests to talk more and dig deeper into Immersive Experiences to talk to on my podcast Blackfiles Marketing. If you have strong opinion, disagree with me and are free to share it, I would love to talk to you and BE PROVEN WRONG. Drop me a comment or a DM. What do you think?

It can be difficult to explain the value of immersive virtual worlds to brand leaders who haven’t entered them. That’s what ‘The Brands Experience’ on Roblox tackles. The new experience allows brand teams to enter Roblox firsthand, become familiar with its features, and understand what players love about the platform. It features a: ????Paid media showcase - Examples of the advertising formats brands can leverage on Roblox, including immersive video ads and how they would appear in an experience. ???Podcast area - Listen to leaders in the space lay out what brands need to know about Roblox, focusing on topics like brand safety and creator innovation. ???Avatar customiser - Become familiar with the virtual item options available on Roblox and understand the importance of self-expression through avatars. ???Immersive case study section - Quick explorations of iconic brand experiences and their top-line statistics, including GEEIQ-partner Walmart’s ‘Walmart Discovered’. ?Roblox quiz - Take an interactive quiz to learn more about the platform, its audience, capabilities, and activation opportunities for brands. To learn more about why brands are investing in virtual worlds like Roblox and what sort of results they receive, check out our 2024 report. Link in the usual place ??

WPP has partnered up with Roblox, an immersive gaming and creation platform, building on several years of collaboration on interactive 3D brand content and #advertising. The alliance will help scale expertise among agency teams and brands in leveraging #Roblox as a new media channel. #WPP and its media investment company, GroupM, will join the official Roblox partner programme as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship, shaping the future of the brand ecosystem on the platform and setting new standards for 3D environments and immersive media. Stephanie Latham, VP of global brand partnerships and advertising at Roblox, said: “We’re excited to partner with WPP to push the boundaries of brand creativity on Roblox. This alliance will enable brands to harness our platform’s unique capabilities and connect with our incredible community, driving forward new standards in immersive media and delivering exceptional experiences for a diverse and engaged audience.” Rob Reilly, chief creative officer of WPP, said: “Roblox is an amazing platform for brands to engage creatively with a young, expanding and valuable audience. By merging WPP’s creative firepower with Roblox’s innovative environment, we will continue to invent new and exciting ways for brands to connect with the next generation of consumers. Buckle up." Andrew Meaden, global head of investment at GroupM, said: “Roblox has redefined the way young people interact with the world and discover new products and ideas. We are looking forward to partnering with such an important platform to shape the future of #MediaInvestment, measurement, and brand engagement in #virtual worlds and help our clients navigate this exciting new frontier.” #partnership #GenZ