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Some of my favourite Super Bowl marketing moves ?? 1. Uber Eats Clever messaging telling their audience that for everything you need Uber Eats can deliver it - not just your Friday night takeaway! Jumping quickly onto incorporating memes that their audience have engaged with - THAT scene from David and Victoria Beckham and a Friends reunion will ALWAYS be welcome ?? https://lnkd.in/euAejbX4 2. Cetaphil This one's my favourite! When has the Super Bowl ever been an opportunity to advertise to a young female audience? It hasn't until this year thanks to the 'Taylor Swift Effect.' Cetaphil swooped in and won this one creating an emotional ad that brings together Dads and Daughters in a new way. https://lnkd.in/ee7vDfxa 3. Dunkin' A real fun watch all the way through, following on from last years ad where Jennifer Lopez tracks down Ben Affleck at his place of work - a Dunkin drive through. This year they're back at it again and this time Ben Affleck brings his boy band the DunKings - funny + engaging + storytelling + a strong partnership = *chefs kiss* https://lnkd.in/eCqzm6k6 We could unpack this all day but for now I'll leave it with these three! #Marketing #SuperBowl #CommercialAdvertising #BrandMarketing

In communication circles we’ve talked about nostalgia and how to use it to reach audiences for a long time. What we don’t talk about as often is the emotional intelligence behind the success of many of these trending or trendy campaigns. This quick article looks at just that. And, as we head into Super Bowl weekend, we can all be honest - we are almost as excited to see the new ads coming out as we are watching our favorite team win (cough, the Chiefs, cough). What are some of your favorite nostalgic ads?

It’s my favorite time of the year… and no, I’m not talking about Christmas. It’s Super Bowl ad season! The creativity and strategy behind these ads are always a highlight, and I’m excited to share my favorites along with predictions on what’s going to make a splash. Let’s dive into Uber Eats’ upcoming commercial with David and Victoria Beckham. Beyond the teaser, what’s really interesting is how the Beckhams have been working to appear more relatable lately, from their documentary to more down-to-earth content. This ad plays into that narrative brilliantly. Playing on the viral ‘be honest…’ meme, Victoria’s shirt reading ‘My father drives a Rolls Royce’ is a humorous, self-aware nod to her past comments about her upbringing. This self-deprecating humor is a smart move. It not only makes the Beckhams more approachable but also aligns perfectly with the broader trend of celebrities being more authentic and approachable. Uber Eats is not just relying on the star power of the Beckhams; they’re tapping into the power of storytelling and engagement. Releasing teasers and making the ad digestible in smaller bites is a clever way to keep the audience hooked. It’s not just an ad; it’s a story unfolding, inviting the audience to be part of the conversation. This approach is a masterclass in modern marketing. It’s about creating moments and movements, not just showcasing a product. With their relatable approach and self-referential humor, the Beckhams and Uber Eats are setting a high bar for this year’s Super Bowl ads. #SuperBowlAds #MarketingStrategy #CreativeCampaigns #UberEats #Beckhams

As they coach in tackling drills, read the hips, not the head. My latest for ADWEEK digs into why the true measure of Big Game success is not what consumers said after seeing an ad — but what they did. Here’s a good example. Online retailer Temu got blistering reviews for its animated, jingle-powered ad that ran several times during the #SuperBowl. But despite being panned by critics, Temu scored the fifth and seventh most engaging airings of the night, its most powerful spot generating 13x more engagement than the median Big Game ad. Because online consumer engagement behaviors are a proven predictor of business outcomes like market share, Temu’s Super Bowl triumph is likely to make itself apparent in the bottom line—even though the brand lost the morning-after popularity contest. Intrigued? Read on. https://lnkd.in/ed2Pd2WS?

Super Bowl Advertising Takes a Comforting Turn in 2024 As the countdown to Super Bowl 2024 ticks away, advertisers are gearing up for one of the most watched events in the world, choosing to steer clear of controversy and instead, bet on comfort, nostalgia, and humor to connect with audiences. With a hefty price tag of around $7 million for a spot, brands are meticulously crafting messages that aim to entertain without offending, navigating the complex social media landscape with a heightened sense of caution. Variety reports a marked shift from the provocative to the pleasant, as companies seek to avoid the pitfalls of pushback in an increasingly polarized online environment. This strategic pivot is exemplified by Bud Light, which is looking to mend fences and delight viewers with a lighthearted 60-second ad, moving past a turbulent phase marked by a boycott following an Instagram campaign. The challenge is real: capturing hearts and minds without stirring controversy. It's a fine line to walk, but one that could redefine how brands engage with such a vast audience during high-stakes moments. This year's approach underscores a broader trend towards creating advertising content that prioritizes universal appeal and positive sentiments, aiming to leave viewers with a smile rather than a frown. As we prepare to tune in, not just for the gridiron showdown but for the commercials that have become almost as iconic as the game itself, let's watch how brands navigate this delicate balance, aiming to win over the court of public opinion with creativity, charm, and a dash of nostalgia. #SuperBowlAds #BrandStrategy #NostalgiaMarketing #SocialMediaAwareness" #marketing #branding #linkedincommunity #linkedinnews

The Super Bowl teams have been announced and now we're all trying to catch sneak peeks of upcoming commercials. While brand creative tends to lead the trends, there's one trend we're more interested in reviewing. ?? Fragmentation is at the center of this year's big game. This year, we see that the game will be available on CBS, stream on Paramount+, as well as an alternative version on Nickelodeon to reach younger audiences (our millennial upbringing is stoked for this one.) This leaves advertisers scrambling - where to place their dollars for the greatest impact? How do we reach families when younger and older generations may be viewing a different platform? ?? This fragmentation is a theme we'll continue to see increase as consumers develop niche pockets of the internet in the form of direct messaging apps, forums like Discord and Reddit and really evaluate the time they spend on certain social media sites as conversations about paid tier models heat up. Overall, a brand's main mission this year should be to create strategies that develop relationships. Fragmentation isn't going anywhere, but those that will win are those that put the customer at the center of their marketing efforts. More trends here: https://lnkd.in/gpdgkndD #customerdata #customerexperience #marketingfragmentation #superbowl

1 week to Ad Week New York ?? and we're delighted to add Jeff Swierk from Group Black to our panel entitled "Empty Couches, Empty ROI: How In-Scene Ads Are Engaging Weary Viewers" What's it about? 25% of ad inventory is expected to vanish in the next 2 years, as ad loads get reduced, and brands face a crisis as consumers tune out, leaving nothing but the empty couch. In-Scene Advertising can’t be skipped or ignored, & has proven to be effective in reaching ad-weary audiences - so how can brands get started? HEINEKEN Beverages and Group Black, together with Ryff will wrestle this one to the ground - let us be your last stop of the day on Wednesday at 4:50pm on the Tech Stage. If you're coming, drop us a DM, we'd love to find some time to chat, otherwise check out our new teaser below, and click the links to get more info on our sessions. CEO interview: https://lnkd.in/gipu3Q_2 Panel: https://lnkd.in/gvHvFSuw #AWNY24 #insceneadvertising #AIAdvertising #productplacement

Feeling like a zombie? Tim Hortons gets it. This ad might just be the cure. This Tim Hortons ad nails it by tapping into a universal, relatable experience—the struggle of waking up early and feeling like a "zombie." ?? Unlike some recent campaigns (looking at you, Burger King!), this one doesn’t feel forced or controversial. It’s simple, direct, and playful. ?? Key Takeaways: 1?? Relatability Wins ? We’ve all felt like zombies on our morning commute.? ? This ad speaks directly to that shared struggle. ? Compare this to Burger King’s recent controversial campaign featuring a mother post-delivery with a burger. ? While BK’s ad felt forced and out of touch, Tim Hortons hits home by reflecting an experience almost everyone can relate to. 2?? Humor Connects ? Instead of trying too hard, it uses light humor to get the message across:? ? Tim Hortons coffee is your wake-up call. BK’s ad attempted humor, but its disconnect left viewers confused rather than amused. ? Tim Hortons shows that humor works best when it feels natural and speaks to real life. 3?? Authenticity Matters ? No need to provoke or shock. Reflecting real-life moments can be just as powerful, if not more so. ? Tim Hortons keeps it simple and authentic, whereas the BK ad relied on shock value that didn’t resonate with its audience. ?? Lesson for Brands: Ads work best when they tap into real, everyday experiences that build an emotional connection. You don’t have to go over the top to stand out—sometimes, the most powerful approach is simply holding up a mirror to your audience’s life. What do you think—did Tim Hortons nail this ad? Share your thoughts in the comments below! ?? ?? Feel like a morning zombie too? Share this post with your network and wake up your friends with a smile. ?? Want more fun takes on ads and branding? ?Follow Tom Wanek for weekly insights on the best (and worst) marketing campaigns.

Ever wondered why some Super Bowl ads become the talk of the town for all the wrong reasons? The Super Bowl isn't just a battleground for athletes; it's a prime time for marketers to shine or stumble in front of millions. With companies shelling out millions for mere seconds of airtime, the stakes couldn't be higher. Yet, every year, some ads miss the mark spectacularly, offering invaluable lessons for marketers across all sectors. The article delves into the nuances of what makes an ad flop at the Super Bowl, from being tone-deaf to social issues, as seen in the 2017 Pepsi ad, to the eerie and unsettling, like GM's 2007 Sad Robot. It's not just about the message but how, when, and to whom it's delivered. Interestingly, even the worst-rated ad, Lifeminders.com's effort in 2000, garnered 700,000 new customers, proving there's a thin line between failure and unexpected success. The key takeaway? Authenticity, positivity, and alignment with audience values are paramount in crafting messages that resonate rather than repel. For a deeper dive into the pitfalls to avoid and the lessons to be learned from the worst Super Bowl ads, check out the full article here: [https://lnkd.in/gVkQ-bVR) Happy Friday! Casey Jones #MarketingLessons #SuperBowlAds #BrandStrategy

?? Wow, love this idea! I am not the biggest fast food fan, but who can resist McDonald's fries?! Have you seen McDonald's latest "Indulge Your Senses" campaign? As you approach the billboard, the smell of fries surrounds you, turning an ordinary walk into an irresistible call to visit the nearest McDonald's outlet. ?? Such a smart move by McDonald's; this has set a new benchmark in engaging audiences. Check this video by Creative Ads. It's the first ad where the smell becomes the ad ?? Looking forward to receiving some videos of this ad in real life. #EmerceConsulting #MarketingInnovation #SensoryMarketing #OOHAdvertising #McDonalds #AdvertisingTrends #EngagementMarketing?