In the age of IT blackouts, if you’re a business ONLY with a social media presence — let me introduce you to some ways to transform your beautiful cold leads into warmer ones??
1?? Email marketing — The beautiful old trick in the game. Most people set up their email marketing to be triggered when someone signs up for a freebie (class, product, etc.) This is a tried and true method for keeping your folks interested and updated about who you are & what you’re selling.
2?? Newsletter — You’re probably thinking, “What the heck is the difference?”
Well, newsletters are geared more toward information and entertainment. They’re the best way to compile information about your brand’s expertise.
For example — if you’re an esthetician, this may look like the latest industry news, how you’re keeping safe in the age of tampon toxins, or how women (and men) can keep their skin clear.
3?? SMS Marketing - You know those messages you get to your phone every once in a while? Guess what, its intent is to sell and make warm leads warmer ?? It’s a very quick way to build brand awareness, showcase the latest deals, and trickle leads to your website, new product, service, etc.
4?? Blog Content — Is blogging dead? Girl no! Most of the content online is coming from a blog/ digital publication. You probably just don’t know it.
Blogs add information and make you an industry leader. Using Search tools it helps you rank so people can find your content/business easier.
Ever Googled “How to find a therapist” and read information? HELLO ??? This came from a blog post
Welcome to the Stone Ages my friend ??
If you’re nervous now, don’t be! It’s never too late to start your ‘off social’ marketing and brand. Ask me how I know ??
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My name is Brianna, a content & copywriter who primarily works with mental health professionals and women’s wellness businesses to build brand awareness!
Anything from website copy to newsletters, blogs, and E-books. YOU NAME IT! Let’s build your off-social media presence, girl! We’re in this together ??
Book a FREE 15-minute call ????
Attend the Mental Health Marketing Conference Oct. 7-9, 2025. For behavioral health marketers, executives and clinicians.
1 个月Brandi Ganz THANK YOU for this article and interview. Really enjoyed talking with you and the recap has such great takeaways.