Rebecca Drobis Photography的动态

?How I worked with de Beaumont Foundation to solve their photography challenge… ?? The Challenge: The de Beaumont Foundation is a national organization focused on public health in communities. Their work is multifaceted and complex, but traditional stock imagery that reflects the real face of public health did not exist - so they enlisted me to create their own custom photo library. "As a public health-focused organization, finding stock imagery that conveyed the day-to-day work and the community impact of public health professionals was a longstanding challenge. Stock photos related to health were generally medical, with people in white coats administering care…" --Nalini Padmanabhan MPH, Communications Director, de Beaumont Foundation ?? The Solution: After wrestling with these issues, the de Beaumont Foundation decided they needed to create their own photo library. We partnered with Virginia Department of Health to document two "days in the life" of healthcare workers.? During those two days, we traversed Richmond to capture a multitude of faces and situations, including a restaurant inspection, the mobile radiation laboratory, the office of vital records (where all birth and death certificates are housed), a community clinic, the Virginia state pharmacy, trainings & meetings, the office of drinking water safety, STD case workers and condom distributions, and on and on. It was a wild ride, chock-full of thinking on our feet about how to visually communicate this work. ?? The Result: Success! These photos are already being used across their communication channels. “We were all so happy with the results!? So far, we have deployed the photos across our website and are creating subsets for each of our programs and portfolios, and Virginia Department of Health has used the photos in their staff recruitment materials." --Nalini Padmanabhan This project was revelatory for me because I have photographed so many healthcare environments (both public and private) but never focused on some of the non-clinical public health situations - I learned so much and my head was spinning throughout.? A highlight was documenting the essential but often invisible public health employees in action. Nearly everyone was proud to participate because of their unwavering commitment to their profession and their service of improving community health. I was grateful for the opportunity to uplift their invaluable contribution. Next steps: We’re building on the first part of this project and assessing the imagery needs that remain and considering a future shoot in another region to meet these needs…stay tuned! Thank you to de Beaumont Foundation, Nalini Padmanabhan, Natalie Mulloy, Mark Miller for this incredible opportunity. We are also grateful to Jeffrey Stover for his huge planning and support of this project and to the inspiring employees at Virginia Department of Health for their enthusiastic participation. #photolibrary #publichealth