Reav的动态

Here are 3 tips to get more conversions from B2B competitor comparison content: 1???Stay objective ? I can’t tell you how many comparison articles I’ve read that basically boil down to “our product good, competitor’s product bad.” ? B2B buyers aren’t stupid, they can see right through this. Try to stay objective at all times. 2???Don’t hide anything ? Another common mistake I see is content marketers avoiding to mention any shortcomings of their product. This is a very short-sighted tactic. ? Yes, you might convince someone to sign up. But, what do you think they’re going to do once they find out that your product doesn’t work as they imagined? They’ll cancel their subscription, of course. 3???Be genuinely helpful ? It’s highly unlikely that your product is the best choice for every use case out there. You need to be mindful of this and strive to be genuinely helpful by pointing readers to the best product for their specific needs. ? Think through the different possible use cases, and be realistic about where using your product vs. your competitor’s product makes more sense. Sometimes, your product won’t be the best fit for a potential customer’s needs (and that’s okay). What’s important is that you’re honest and upfront about this so that you can attract the right customers and drive away those that will quickly churn.

B2B customers want to be educated This is why B2B content marketing is so important. In a B2B transaction, there's more at stake than in B2C. Customers have to contend with decision-makers and navigate their chain of command before making a decision. The more informed your customer is by you, the more likely they will make their decision with you. But how do you write content that informs your buyer? The key is answering pain points. This alleviates them and builds trust in you. Every B2B product is different, but some common examples of pain points include: - Budget limitations: Provide detailed projections and analysis. - Making the wrong decision: Offer risk mitigation strategies. - Integration Issues: Provide clear and detailed guides on how your product integrates with existing systems. - Credibility: Share customer testimonials and success stories to build trust. Content is king in 2024. Your buyer wants to be informed before making a decision. Inform them with the answers to their pain points.

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Got case studies? What about video testimonials or customer quotes? How about awards and accolades? Learn how to infuse your website headlines and subheadlines with details from your library of social proof from leading B2B brands like: ?? Brex ?? Intercom ??? ServiceTitan Read the blog here: https://ow.ly/Ho6x50NF8PP #B2B #CRO #B2Bmarketing #conversionrateoptimization #socialproof

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Marketing Content - What Motivates B2B Buyers to Share Vendor Content https://bit.ly/3TSRS6k

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Written content is much more important for B2B than for B2C businesses. Don't get me wrong, content is important for both. But B2B tends to have a longer sales cycle. And you need content to support it. When you think about it, when you're buying something for a business, you have to make sure your team agrees on it, they find it useful, and it can integrate with your business flows. Then follows integration, team training, and day-to-day use of this B2B product (especially for digital services). Businesses invest time and money buying B2B products, and they don't always have the luxury to go from one service or product to another. That's where you should invest in content. From well-designed and written web pages to give enough information about your solutions to answering questions on your blog, social media, emails, and webinars. If you know what you're talking about, offer helpful content, and lead a potential customer through their customer journey, your content will be your best investment. #b2bContentMarketing #ContentWriting #ContentMarketing

Putting a pricing page for your expensive B2B SaaS product on the website is, to this day, a very controversial topic. On one side, the high price tag might frighten your potential customers, but on the other, hiding your pricing might also frighten your potential customers. Wynter, on the other hand, takes a bold strategic approach.? They understand their solution is expensive, but they also know the value they provide is priceless.? This understanding is reflected in how they position their platform. What really caught my eye on their pricing page was the engaging copy, especially these two lines: ?? "It costs less than making the wrong go-to-market decisions." ?? "Yes, it's not cheap. There are also thinner steaks, smaller cars, and larger risks." With this type of copy, Wynter not only acknowledges that they're an expensive service but also plants this fact in their prospects' minds. They tackled the price objection from 2 different angles. First, they reminded the prospect that the price of not doing quality market research is higher than the price of not buying Wnyter's service, and every marketer immediately understood that. Second, they normalized buying expensive things as part of everyone's day-to-day lives. Wynter's approach to handling price objections is a masterclass in my opinion. ? They understand that their target audience might be alarmed by the price tag, so instead of overwhelming them with more features and values, they address the main objection with world-class style. Side note: I also loved their pricing page because of its layout and design, understandable plans, and strong social proof. I didn't expect less from Peep Laja