Ready Set的动态

Marketers are starting to think about the possibility of TikTok being banned in the US - where do you advertise if you are spending heavily on that platform? Well, you spend where your audience is. ??♀? Maybe that's YouTube Shorts, maybe it's Meta, maybe it's Snap - there's no one right answer. As always, it depends. I'd highly recommend testing some new platforms over the next few months, not because I think TikTok is going anywhere (I have a strong feeling they will still be around for many moons ?? to come), but because of the increased CPMs and spend that are predicted for this year from the influx of political ads in the US. You need to have another option if both parties start spending heavily on your target demographic on any one platform. Read more about how marketers are reacting to the threat of the TikTok Ban from Financial Times and let me know what platforms you're considering testing out ?? : https://lnkd.in/eYYWZRS4

New from me: The US TikTok ban has come to pass, and advertisers aren't happy about it. Advertising execs I spoke to said they're hopeful it can make a return somehow after President-elect Donald Trump takes office next week. For now, contingency plans are being launched. TikTok has told advertisers it'll refund advertisers for any campaigns that didn't complete by Sunday. Most advertisers intend to drag and drop their TikTok campaigns into Meta's Reels and YouTube's Shorts. The big unknown for advertisers, even if TikTok does make a potential return: How long will its hiatus last? If it goes on for too long, top TikTok creators will go elsewhere, and advertisers always follow the audience. Read more on the ad industry reaction to the TikTok ban over at Business Insider https://lnkd.in/eCqj6BBB #tiktokban #youtube #instagram #reels #tiktok

The upcoming potential ban of Tiktok in the US could cause a major shakeup for advertising companies and any business using this platform to market their product or service. According to an article from "Reuters", many advertisers are having contingency plans to be able to handle the possibility of this big change, therefore as a business you must always have many plans on your shelf, in order to handle any adversity thrown towards your company. Your company must ensure a good transition in the face of any major change in your industry, so you must plan one step ahead, then adapt accordingly and tackle the initial obstacles these changes will bring. Only then can your business truly thrive at any give moment in time. Marketing is never stationary, it is always evolving, so evolve! #marketing #marketingnews To read more, visit the link here: https://lnkd.in/eWCgp6wW

Checkout this cool blog post: The only TikTok advertising guide you’ll ever need Are TikTok ads still worth it? The short answer is yes. The long answer (and argument for TikTok advertising) is below.

Interesting information on how advertising are reacting to the tik tok ban. Looks like SMB’s are the quickest back to spending paid media on Tik Tok with Fortune 100 slower to move back and now spending more paid on Pinterest and Alphabet.

TikTok’s Staying Power – What It Means for Digital Advertising ?? The TikTok ban didn’t happen (at least for now), but the conversation around its impact on the digital advertising landscape is far from over. TikTok’s rapid rise has already disrupted the status quo, challenging giants like Meta and Google and forcing other platforms to adapt. Here’s what’s fascinating: TikTok’s ad revenue is projected to grow faster than Instagram and YouTube in 2024. Platforms like Instagram Reels and YouTube Shorts are thriving, but TikTok remains the king of short-form video. Advertisers are increasingly diversifying their budgets, with TikTok taking a significant share. The Big Questions for Marketers and Advertisers Is TikTok’s dominance pushing Meta and Google to innovate faster? Both have doubled down on short-form video, but can they truly compete with TikTok’s cultural influence? Are advertisers over-reliant on TikTok? With platforms like Snapchat, LinkedIn, and Pinterest also vying for attention, is it time to rethink ad spend distribution? What does TikTok’s success mean for smaller platforms? Can platforms like Reddit or X carve out a niche in the short-form video space, or will they struggle to keep up? The Future of Digital Advertising TikTok’s staying power highlights a broader shift in how brands connect with audiences. It’s not just about ads—it’s about authenticity, creativity, and community. What’s your take? Do you think TikTok will continue to dominate, or will Meta and Google eventually catch up? How are you adapting your ad strategies in this evolving landscape? Let’s discuss in the comments! #DigitalAdvertising #TikTok #SocialMediaMarketing #AdvertisingTrends

I thought I’d give everyone a break from my TikTok ban advertising updates... but the DMs and emails kept coming! So, by popular demand, here’s the latest from MikMak’s data today: ?? TikTok brand advertising traffic remains steady compared to yesterday—currently making up 0.5% of a brand’s total paid media traffic. ?? SMB brands have made their way back to TikTok, while Fortune 1000 brands are still holding steady at nearly 0%. ?? Brands are continuing to shift media traffic towards Alphabet Inc. and Pinterest. Watch me analyze the data live before my flight to California!

Meta, Google stand to win ad share from TikTok ban https://ift.tt/5E9xkKH Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: Axios Visuals Meta and Google are expected to be the biggest beneficiaries of a U.S. TikTok ban financially, according to a new analysis from eMarketer. Why it matters: The growth of TikTok and retail giant Amazon has put real competitive pressure on Google and Meta, which for years haveowned more than half of the U.S. advertising business. Zoom in: If TikTok is banned, more than half of the ad dollars spent on the platform in the U.S. would go to Meta and Google-owned properties, eMarketer projects. Instagram and Facebook would take 22.% and 17.1% of TikTok's reallocated ad spend, respectively. Google's YouTube would take roughly 10.7%. Other social media platforms would also stand to benefit. Snapchat, Linkedin, Pinterest, Reddit and X would collectively take roughly 18.3% of reallocated TikTok ad spend. Some of those platforms have already begun to restructure their apps around their own TikTok-like short video products. Connected TV companies, or streamers, and other digital media companies across social, search and retail advertising would collect roughly 30% of reallocated ad dollars. Zoom out: Companies like Meta and Google have invested heavily in their TikTok rival products, Reels and Shorts, positioning them well to take advantage of a possible ban. Meta CEO Mark Zuckerberg told investors last year that Reels alone makes up more than 50% of user time spent on Instagram. Google said last year that over 2 billion logged-in monthly users are watching YouTube Shorts. Of note: eMarketer expects that advertising dollars will get reallocated immediately after a ban, as marketers have had many months to figure out alternative plans. What to watch: For now, the ban seems likely, and the Supreme Court's arguments Friday led court watchers to expect it will uphold the ban law. China has indicated for months that it wouldn't let ByteDance sell TikTok to a U.S. company to skirt a ban. Yes, but: A Bloomberg report out Monday suggests Chinese officials are eyeing a possible deal to sell TikTok to Elon Musk. If that were the case, Musk and X would likely stand to benefit enormously from the entire saga. TikTok is denying the report. Go deeper: What will happen to TikTok on Jan. 19 INFO via Axios https://www.axios.com/ January 14, 2025 at 05:54AM

According to Dave Charest, the Director of Small Business Success?at?Constant Contact,, the key risk lies in?relying solely on a platform businesses don't own. “Any business that has been depending on TikTok without moving their audience to a channel they own, such as email or SMS, will be most affected,” he explains. Are You Prepared for a TikTok Ban? Here’s What It Could Mean for Your Business The potential TikTok ban has sparked important conversations among advertisers, creators, and businesses relying on the platform to reach their audiences. With TikTok being such a powerhouse for brand visibility and engagement, this shift could be a major game-changer. From ad campaigns to creator partnerships, this article from Adweek breaks down five key implications businesses need to consider. If your marketing relies heavily on TikTok, now might be the time to rethink your strategy, explore cross-platform solutions, and ensure your digital presence remains resilient. ?? What’s your take on this? How would a TikTok ban impact your business or content strategy? Share your thoughts in the comments. Read more: Bracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses https://lnkd.in/gFU-tGWt

As the future of TikTok hangs in the balance, marketers and brands who use the platform are facing uncertainty. Ansira’s Senior Strategist Claire Frick breaks down the potential impacts and offers insights on how to navigate the road ahead in her latest blog article “What a TikTok Ban Could Mean for Marketers.” Read more here: https://lnkd.in/dsF6_eqZ #TikTok #MediaStrategy #MarketingInsights