Razorfish的动态

Brands are leveraging #retailmedia to push the boundaries of where and how we can shop. How did we get here? #retailmedianetworks In this piece by Kimeko McCoy, we speak to Gemma Spence of VML, Jared Belsky of Acadia, and Kristi Argyilan of Albertsons Companies.

Retailers continue to evolve and increasingly are growing their retail media networks. The Navio Group's newest blog post explores the cutting-edge approaches in Retail Media Networks that are setting the stage for a marketing revolution. #RetailMedia #RetailInnovation #RetailTech #RetailInsights

Retail media is set to revolutionize #advertising and provide a growing revenue stream for brands. In this Retail TouchPoints article by Diana Abebrese and Liz Salway, learn how to effectively scale #RetailMedia by addressing common challenges: https://epamsys.co/4caGqtA -- Learn how we help retailers accelerate growth and agility: https://epamsys.co/3Kt3LuC #Retail

Retail media’s growth spurt has made for more closed ecosystems, given there aren't yet set standards across measurement and ad formats. Those closed networks have become one of the biggest challenges facing brands, including soup brand Campbell's. #retailmedia In this piece by Kimeko McCoy, we speak to Marci Raible, and Steven Frey of Media by Mother.

Thanks a lot for leading a crisp retail media discussion, Ingrid Lommer - and thanks to Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) for having me in a great panel together with publisher colleagues Robert Jozic, Matthias Neubauer and Matthias Harting, who shared the relevant needs towards the industry from his brand & advertiser perspective. My key takeaways: 1) Retail Media is not just a part of a marketing mix, but an elementary core element of holistic media planning, 2) there's still a lot of work to do for Retail Media to generate even more value towards advertisers and marketers, 3) we already offer relevant local premium retail Media opportunities that allow advertisers a differentiated approach of their individual target groups and marketing goals. To keep it in a nutshell: after this exchange, I'm more than confident that we at #OTTOAdvertising already have the right focus, and keep on building the best capabilities for our industry. #RetailMediaNight #RetailMedia #OTTO #Advertising #Marketing

As retail media blooms in the grocery industry, advertising raises new challenges and opportunities different from selling groceries, executives from Ahold Delhaize USA’s retail media and Giant Eagle, Inc. stressed during Grocery Dive and Marketing Dive’s co-hosted virtual event, “How to Navigate and Capitalize on Retail Media Networks.” When it comes to retail media, Bobby Watts, senior vice president of AD Retail Media for Ahold Delhaize, follows the slogan, “It’s not a banana.” Compared to grocery sales, retail media poses different margins, expenses and costs, he said. Read more on Grocery Dive! #retailmedia #grocery #groceryshopping #CPGs https://lnkd.in/ezWhi7rV

“It’s not a funnel anymore. I think that they [Gen Z] are the one generation that’s completely collapsed the funnel." - IPG Mediabrands #Australia Hope Williams at the Mumbrella Retail Marketing Summit in a discussion on how society’s generation of up-and-comers is a fountain of revenue for retail marketers, so long as brands know how to target them effectively. #retail #marketing #ecommerce #genz Interpublic Group (IPG)

Interesting rise of "retail media" in the US. “As [retail media] has exploded as a priority, especially with cookies coming out of the market, the demands of retail media are escalating as well,” Argyilan said. “And so our need to standardize, to become easier as a media sector to engage with, is a real important piece and one of the things that we’ve been leaning into.” says Kristi Argyilan, SVP Retail Media at Albertson. #usretailers #retail #retailmedia https://lnkd.in/eNDGmEYh

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. Retail media networks (#RMN) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse,?determined to make everything a retail media network?and hocking their first-party data to drum up another source of revenue. On average, #retailmedia makes up about 20% of clients’ total ad spend, according to an agency executive who oversees digital commerce. (The exec shared these figures and spoke with Digiday on the condition of anonymity). That figure is up from an estimated 10% to 15% of total ad spend a few years ago, they added. #retailmedianetwork In this piece by Kimeko McCoy, we speak to Cara Pratt, and Boris Litvinov of Left Off Madison.