Susan Wojcicki: Her legacy? Massive; Visibility? Surprisingly low; Impact? Off the charts. Susan Wojcicki's influence on Silicon Valley is akin to dark matter in the universe: largely invisible yet fundamentally critical to the structure of everything we see. Renting her garage to Google’s founders wasn’t just an act of kindness, it was strategic genius. She didn’t just house Google’s early days—she shaped its future. AdSense and her push for DoubleClick didn’t just change Google, they rewrote the rules of internet economics, turning every digital space into ad real estate and minting money on a scale previously unimaginable. Then there’s YouTube: a $1.65 billion gamble that turned into a cultural and financial behemoth under her watch. Susan Wojcicki’s legacy? Understated yet overwhelming. In a sea of noisy tech titans, she was the quiet strategist, the architect of the modern internet, proving that the most profound impacts often come from the most unexpected places.
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Susan Wojcicki’s passing is an unimaginable tragedy.?I am still numb and trying to process it.?It just seems wrong for such a truly GOOD person to be taken away so early. Google would not be Google without Susan. She ran or deeply influenced every single product in the first 10 years of the company. I had the privilege of having her as my direct manager throughout my time at Google, and she shaped my career, as she did for so many others - Sundar Pichai, Elad Gil, Wesley Chan, Dick Costolo, Neal Mohan, Hunter Walk, Satya Patel, Alex Kinnier, Nick Fox, Keval Desai , Shuman Ghosemajumder, Josh McFarland, Brian Axe, the list stretches on. As a manager, she modeled how to empower her people and support them in public, while coaching in private. She served her people, versus the other way around, by making life easier for us and clearing hurdles so we could get our job done. She massively and foundationally influenced my management philosophy. ? In a company full of engineers, she was a clear-thinking pragmatist, forcing us down from our ivory towers when we got too wrapped up in technical arcana or didn’t embrace reality. Her ability to speak the truth?to power was legendary.?One of my favorite Susan stories is from 2005, when we were discussing with Larry and Sergey the possibility of partnering with a consumer couponing service (coupons are a form of advertising).?Midway through the discussion, one of L / S?dismissed the whole premise with the statement: “nobody uses coupons - it’s dying”.?There was dead silence in the room. L/S then threw down the gauntlet and challenged us to “raise your hand if you use coupons”.?We looked awkwardly around, not sure if it would be a sin to admit that we were coupon clippers. And then: Susan calmly raised her hand and said “I use coupons.”.?Seeing Susan (SUSAN!) do so imbued the rest of us with courage, and we followed her lead, till more than half the room “admitted” we used coupons, and the discussion was saved from being derailed.?Every company needs a truth teller like Susan, to save them from themselves. But beyond her career, her accomplishments and her success, what I admired most about her was her personal characteristics: her humility,?her approachability and deep care for people at a personal level (she saw how excited I was about ads and so moved me full time to it, despite her needing to take on my other projects temporarily), her dedication to her kids and her family, and her modeling of work-family balance (seeing her kids at the office playing and drawing while she worked and did meetings, was incredibly empowering;?tens of thousands of Google employees indirectly owe her for her leadership setting up the Google daycare center). Susan, we will miss you terribly, but your legacy will live on through your kids, your family and through all of us who you coached and trained and showed that it was possible to be a good leader while also being a good person.
Co-Founder & Managing Partner of FPV Ventures. Canva Series A Lead and Board Member. Forbes Midas List investor.
Susan Wojcicki passed away this morning after fighting a two year battle with non-small-cell lung cancer. I had the very good fortune of working with her closely during my 14 year tenure at Google. I also had the privilege fighting many battles at Google with her to build and launch some of the most consequential products in tech. In a startup full of ambitious, bull-in-the-china-shop engineers, Susan had a quiet elegance to her that both tamed the craziness and inspired teams to push themselves to do things that they thought were impossible at the start. She helped launch AdSense, then became CEO of YouTube and quieted the infighting on the team. Along the way, she inspired so many teams to build so many amazing features on the Google Ads system that it still remains likely the most lucrative invention in the history of the internet. Most importantly, Susan could spot talent and was willing to nurture crazy misfits under her wing. My first year at Google was terrible and I was horribly ineffective. I was immature, had a bull-in-the-china-shop, get-out-of-my-way attitude which, in a company full of geniuses and highly experienced people who knew way more than me, was not welcome. The early managers I worked with deemed me unmanagable, and unbeknownst to me I was on a path to exit the company. Susan took me under her wing (likely as a last resort manager) and quietly whispered to me, "you have immense potential, but you need to find ways to help others understand your potential and the promise of your ideas." She paired me up with Gokul Rajaram and put us on the AdSense launch team. AdSense launched, I calmed down, and with Susan's coaching I was able to help start and launch Google Analytics, Google Voice, among many other highly visible products at Google that helped to define my career. Her quiet elegance set an example that made me wiser, more effective, and most importantly, taught me that the highest calling in life was to serve and enable others rather than just looking out for myself. Susan's ability to spot talent was unrivaled. She also helped nurture the careers and enable the success of many future tech luminaries. In additional to Gokul Rajaram (who is one the wisest product coaches and investors I know), Susan helped jumpstart the careers of Shuman Ghosemajumder (Shape Security and Reken co-founder), future Google CEO Sundar Pichai, founder and investor Josh McFarland and many others. Susan passed away at 56. She accomplished more in her career than much of Silicon Valley combined, while happily married to Dennis Troper and raised five children. In addition to her wonderful family she leaves behind a legacy of products that the world now can't live without, and an alumni of product luminaries and well-known founders that continue her legacy today. I will miss her, as will the many she helped to nuture.
Susan Wojcicki, Former Chief of YouTube, Dies at 56
https://www.nytimes.com
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The Social Narrative... "The Accidental Billionaires" by Ben Mezrich is a non-fiction book published in 2009 that narrates the origins of Facebook, the multi-billion dollar social network. The book centers primarily on the relationship between Facebook co-founders Mark Zuckerberg and Eduardo Saverin. It traces the rise of Facebook from its inception at Harvard University in 2004 through its meteoric growth to become a global phenomenon. Although Mezrich’s narrative is based on true events, it is often written with a dramatic, novelistic style, leading to some criticism regarding factual accuracy. Head over to Movies to History, where you can read a review of the 2009 book that "The Social Network" was adapted from and includes a chapter breakdown and structural flow of the book, a critical analysis of the style and substance of "The Accidential Billionaires", along with a breakdown of the real events depicted in the book versus the fictional elements that were present in the book, this also includes a disection of the historical accuracy of the book, the narrative technique used for the book that focuses on a story of power, ambition,and betrayal. You can also read about the themes and underlying message of the book in the review, along with character analysis of the film "The Social Network" along side their real life counterparts, there is also a review of the cultural context discussing the rise of Silicon Valley and tech disruption, the broader impact of the legacy of both the book "The Accidential Billioniares" and the film it was based on "The Social Network". The review also includes the legacy of the real life figures in the book that include Mark Zuckerberg and Eduardo Severin and where they are now versus 2004 when the litigation surrounding the creation of Facebook was ongoing. You can read about the lasting narrative impact of "The Accidential Billioniares", the myth of the genius entrepreneur, the intersection of technology and morality, and finally the story that defines an era through "The Social Network". #moviestohistory #featuredfilmblog #october #THESOCIALNETWORK #jesseeisenberg #andrewgarfield #justintimberlake #ArmieHammer #MaxMinghella #theaccidentialbillionaires #BenMezrich #ColumbiaPictures #review #MarkZuckerberg #Facebook #eduardoseverin #thefacebookmovie https://lnkd.in/eSaqqruB
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#Facebook as a Digital Legacy, Not a #Cemetery The meme suggesting that by 2098, Facebook will be a "dead cemetery" as most current users would have passed away is a shortsighted and cynical perspective that fails to recognize the profound impact of digital legacies. Throughout human history, an estimated 100 billion people have lived on this planet. While only a small fraction—perhaps 10,000 great philosophers and thinkers—have left lasting named legacies, the advent of social media has dramatically changed how we preserve personal histories. #DigitalImmortality Fast forward to 2098, those billions of deceased users will have left behind a rich tapestry of their thoughts, words, and moments. Unlike our ancestors, whose stories were often lost to time, Facebook and similar platforms offer an unprecedented opportunity to create a lasting record. #AvaultforFutureGenerations This digital archive will be an invaluable resource for future generations. Our descendants will have access to a wealth of information about their ancestors, providing insights into daily life, cultural shifts, and personal histories that were previously unattainable. Humanity has not evolved overnight, nor will it disappear suddenly. The pessimistic view that sees only negativity in this digital preservation is misguided. Instead, we should recognize that we are creating a historical record that will be immensely helpful to mankind in the future. We are living in an age of unprecedented connectivity and technological advancement, including quantum computing. Rather than succumbing to a self-defeating mentality, we should embrace the potential of these technologies to preserve our stories and experiences. We are witnessing a Great Leap Forward This digital legacy represents a great leap forward in how we document and remember human experiences. Future generations will likely look back at this era with fascination, appreciating the foresight of those who contributed to this vast digital archive. Rather than viewing Facebook's future as a morbid digital cemetery, we should recognize it as a powerful tool for preserving human experiences and knowledge for generations to come. Iqbal Latif
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As Google turns 26, let's reminisce about the good old days when the search engine was just a toddler. Remember when we used to ask Google "What's up?" and it would reply, "The sky, your ceiling, and my search results!" Now, Google is all grown up, but it still loves a good prank. Imagine if Google celebrated its birthday by temporarily changing its name to "Gogle" or "Gugul" - just to keep us on our toes! One thing's for sure, Google has come a long way from its humble beginnings in a garage. It's gone from being a "search engine" to a "verb" - as in, "Just Google it!" Here's to 26 years of making our lives easier (and occasionally weirder) with its quirky updates and April Fool's Day jokes! So, let's raise a virtual glass to Google and hope it continues to surprise and delight us for many more birthdays to come. After all, who knows what the future holds - maybe Google will even open a research centre on the moon! What's your favourite Google memory or feature?
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The Most Important Googler You've Never Heard Of... On August 10, 2024, the world lost Susan Wojcicki, the former CEO of YouTube, at 56, after a courageous battle with non-small cell lung cancer. Susan Wojcicki was more than just a tech executive; she was a pioneer, a leader, and a role model who left an indelible mark on the industry. From being a door-to-door saleswoman selling "spice ropes" at the age of eleven to spearheading one of the largest video-sharing platforms globally, Susan's journey was anything but ordinary. Her garage in Menlo Park famously served as Google’s first office in September 1998 when Larry Page and Sergey Brin incorporated Google. As Google's 16th employee, Susan was instrumental in developing key products like AdWords, AdSense, DoubleClick, and Google Analytics. She also spearheaded the creation of Google Images and Google Books. In 2006, Susan identified the potential in YouTube, persuading Google to acquire it for $1.65 billion—a decision that faced uncertainty but proved monumental. Under her leadership, YouTube’s monthly users soared to 2.5 billion, empowering millions of creators. A champion of diversity, Susan advocated for inclusivity, and led from the front, driving initiatives. She enabled women to get 18 weeks of paid maternity leave at Google. During her tenure, the number of female employees at YouTube has increased from 24% to nearly 30%. Susan Wojcicki's legacy will continue to inspire future generations of leaders and innovators. She showed us that leadership is not just about driving business success but also about making a positive impact on society. Aptly described by Mercury News as "The most important Googler you've never heard of." Her passing is a profound loss, but her contributions will live on, both in the tech world and beyond. #Google #SusanWojcicki #NyraLeadershipConsulting
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26 Years of #Google = 312 Months of Endless Opportunities ?? Celebrating the ?? internet's most valuable resource ?? today. Google has become the next-door ?? companion to get answers to every question. We can be just grateful for its presence. Here’s to many more years of innovation. Happy Birth #Anniversary Google! ? #googlebirthday #google #happybirthdaygoogle #googledoodle #googlemaps #googleplay #googleads #birthday #yearsofgoogle #googleassistant #sunderpichai #happybirthday #googleclassroom #googlebday #googlesearchengine?#Rlogicalwishes
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?? Sound on: We are sharing a sneak peek of an upcoming panel at #GoogleCloudNext this week! It's going to be a fantastic event, be sure to stop by?Google's #InclusionLounge to hear from the amazing panelists and say??? Hi to?Sarah Mehler?&?Tadji Akhavan Smith ?? ?!! #LetsInvent #BuildWhatsNext #Google #GoogleClouldNext24
Google Cloud Next Left Field Labs Sarah Mehler
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Google officially launched in September 1998, though the exact date has changed throughout the years. Though it was likely September 4th, Google will often choose to celebrate on September 27. ?? #Google #techhistory #tech #technology #Internet #HappyBirthdayGoogle
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“Farewell, Google+! On April 2, 2019, Google bid adieu to its social network, Google+. As the digital curtain fell, memories were archived, and pixels faded away. Here’s a nostalgic glimpse of the final countdown. If you want to get more inspiring stories like this, follow thriwin.io for lessons from the world's greatest business. #thriwin #google #businesshistory
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