Raleon的动态

??????, ???? ?????? and will shape the future of retail! ???? I am full of impressions, because K5 - Future Retail – the leading e-commerce conference – was packed with a wide range of solutions for the retail sector. Today, on the second day of the conference, we met countless vendors and service providers for every step of the value chain. ?? In the future, AI will play an even greater role in each of these steps. That's why it was my absolute highlight of the day to present IQONIC.AI on the Deep Dive Stage. Shaping Retail through AI - for us this means:? ?? reducing customer acquisition costs ?? improving data-driven targeting ?? increasing customer satisfaction through the right personalized products & offers All in all, digital analytics tools can contribute to better sales and marketing. Thanks to the judges for giving this future-proof topic a stage. #ecommerce #retail #AIretail #AIcommerce #ArtificialIntelligence Bastian Siebers Caroline Renée Kroll Florian Heinemann Mattis Müller Marina Zubrod Michael Schummert Thomas Faschian Julius G?llner

74% of marketers agree — that personalisation drives a “strong” or “extreme” impact for online retailers. Yet here’s the irony: the very tools meant to delight customers often end up overwhelming them. Personalization in e-commerce has become that overenthusiastic salesperson—too pushy, too in-your-face. Here is the challenge: Customers want personalization but don’t want to FEEL it. Shoppers want relevance, not interruptions. 92% of marketers are betting on first-party data to make this happen, yet 63% struggle to get it right. The key? Subtlety. Don’t shout. Guide. By blending real-time insights with context-driven personalization, Helium Pulse helps e-commerce brands create experiences that feel human, not robotic. Because when personalization is done right, it’s invisible—and that’s where the magic happens. ??

In today's digital age, e-commerce is your ticket to reaching global audiences and scaling like never before! ?? Did you know that by 2027, online sales will make up nearly a quarter of global retail? ?? But here's the catch: managing inventory is crucial for success. Our latest guide dives into the essentials of inventory management and how AI is revolutionizing the game. ??

How is AI shaping the future of sporting goods eCommerce? Find out in our latest report! Gain expert insights into AI-powered product discovery, market dynamics, and overcoming industry challenges?? https://ow.ly/BMhE50RurGt

Exciting news alert! Last week, I had the privilege of attending the annual E-commerce Summit, where industry leaders gathered to discuss the latest trends and innovations shaping the future of online retail. One topic that dominated the conversation was the rise of AI-powered personalization in e-commerce. During the keynote address, renowned experts shared insights into how AI algorithms are revolutionizing the shopping experience, enabling retailers to deliver hyper-personalized product recommendations, tailored marketing campaigns, and seamless customer interactions. From virtual try-on technology to predictive analytics, the possibilities are endless. Moreover, I had the opportunity to network with fellow e-commerce professionals and learn about their experiences navigating the ever-changing landscape of digital commerce. From small startups to established brands, everyone was buzzing with excitement about the potential of AI to drive growth and enhance customer satisfaction. As the e-commerce industry continues to evolve, staying informed and embracing innovation will be key to staying ahead of the curve. I'm thrilled to see how AI-powered personalization will shape the future of online retail and empower businesses to thrive in an increasingly competitive marketplace. What is your opinion?

Zero-part data is becoming more valuable to brands and retailers alike. Target shared value in combining loyalty program and retail media data together. ?? More and more it is going to take an ecosystem approach of deploying loyalty data and retail media data together to drive the right level of engagement to the right touchpoints. ?? Getting to the right audiences will not be successful with only first-party data for many brands, it is going to take collaboration and partnerships to get data and then AI and advanced modeling to use that to generate bigger more meaningful audiences. And... that takes more than just a new tech stack or a new agency, it required a reimagined customer value proposition and refreshed operating model. https://lnkd.in/egiesp5A

I recently came across this fascinating article on trend in retail - the rise of quick-commerce (Q-commerce). It’s amazing to see how retailers are now offering super-fast delivery services, completely transforming how we shop. Key Insights: Speed is Everything: Imagine getting your orders in minutes instead of days! Tech Magic: AI and automation are making this possible, streamlining everything from order placement to delivery. Staying Ahead: Those who adapt to Q-commerce are really standing out in the market. As marketers, it’s exciting (and a bit challenging) to keep up with these trends. How is your team embracing Q-commerce? Any cool strategies or experiences to share? Let’s chat! Link: https://lnkd.in/dWjt_YGR #QCommerce #RetailInnovation #DigitalTransformation #MarketingTrends #CustomerExperience

Tomorrow is Skai's #Shopable event. Here's a panel that should "measure" up to your very business and growth needs: Despite the goldmine of first-party shopper data, the struggle to quantify success meaningfully persists, complicating ROI proof and the evaluation of new retailer or ad types. Without unified standards, the true value of investments remains underleveraged. Join us for a critical panel discussion with industry leaders: Jeffrey Bustos, VP of Measurement Addressability and Data, IAB Christine Foster, VP of Media Strategy and Operations, Kroger Precision Marketing powered by 84.51? Peter Shivery, Global Commerce Strategy Director, GroupM Aviad Danziger, Director of Product, Skai They'll tackle the pressing need for measurement standards in retail media, offering insights and solutions for navigating this complex landscape. https://okt.to/ErHgbT

?? The pandemic has fast-tracked the shift to e-commerce. Making price comparisons easier than EVER before. ?? Brand loyalty is now fragile... S???????????????? ???? ?????? ???????????? ???? ?????????????????? ???? ???????? ?????? ?????????? ????????. ?? Knowing your price position against competitors is key. SmartPriced uses advanced AI to match your products with: ???- ?????????? ???????????????????? ???????????????? where they exist — with 99% accuracy and ???- ???????? ?????????????? ???????????????????????? where an exact match doesn't exist Ensuring you stay competitive in the eyes of consumers!! ?? Ready to transform your pricing strategy? Discover how SmartPriced keeps you ahead. #Ecommerce #PriceComparison #BrandLoyalty #RetailStrategy

The latest from our Inside Commerce monthly #ecommerce mini-series has landed... Paul Rogers and I step back to summarise what’s been happening in ecommerce in the last month ?? ?? Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. We spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce teams should be thinking about, as well as highlighting interesting stories and cool tools they come across in their day-to-day work. In this episode: ?? Market mood and stats ?? Key retailer performances: the good & the bad ?? Tech news and major investments ?? The latest in AI for ecommerce ?? Interesting stories that grabbed our attention (and why) ?? Make sure you’re following?Inside Commerce?on LinkedIn and have subscribed to the Inside Commerce newsletter (link in comments).