How can you stay trendy and unique in digital copywriting?

What is trendy and unique to your audience? What does trendy and unique mean to them? How do they feel and what are their desired feeling? Figured that out and you're good to go.

Knowing your audience is the foundation of effective digital copywriting. It allows you to create content that is not only "on trend" but also meaningful, and relevant to the people you want to reach. Ultimately, copywriting that resonates with your audience is more effective in driving desired actions, whether it's making a purchase, subscribing to a newsletter, or sharing content with others. By aligning your messaging with the needs and interests of your audience, you increase the likelihood of achieving your marketing goals.

One of the biggest mistakes is to use the words you want to use - instead of the words your audience uses. I.e. you need to find the words that make it easy for your audience to understand your idea, product or service. Remember, the words are really just messengers, conduits of the idea you want to put forth. And the goal is obviously to make sure people understand your idea. It might seem obvious, but oftentimes we are trapped in our own egos/organizational eco chambers and can have a hard time looking past them. It's why this mistake is so very, very common. Well, that, and the fact that it's easy to want to save time and end up taking a bad shortcut.

Staying trendy and unique in digital copywriting requires a mix of staying updated with industry shifts while maintaining an authentic voice. Regularly consume content across various platforms to understand evolving language and trends. Engage in continuous learning, attending webinars and workshops, or participating in copywriting communities. However, don't just chase trends; integrate them meaningfully into your writing style. Embrace storytelling, as it allows for emotional resonance with readers. Experiment with different tones, structures, and media formats. Use data analytics to refine your strategies based on audience feedback. Lastly, always prioritize your audience's needs and preferences.

Move from checking WHAT is being said to WHO is saying it: - Demographics - Skill set - Niche or business sector Then look at what they’re saying. These are all vital in understanding your market. So your messaging resonates.

Copywriting is as simple as writing towards an action. Whether that action is: - To get someone to download a lead magnet - To get someone to book a call - To get someone to buy That's it. Focus on how they would talk, write in the way that they understand best. That's how you nail copywriting.

Not every copywriting requires SEO because this will depends on the platform (like if they're coming from your own social media or youtube). Not everything has to be catchy or "cute", as long as it's relevant then it's fine.

How to get started: 1. Clear and concise hooks 2. Short meat of the body 3. Call to action or call to engage Keep it simple - 1 idea per post.

There are 1,000s of creators on LinkedIn to learn from. Try: - Looking at their writing styles (and how it relates to them) - Seeing how they engage with others in their posts - Seeing their writing styles & nuances. They're experts for a reason. See what they say/do!

Researching competitors are important but don't forget your own story and core values. Stay true to your brand and listen more from your audience, that's what makes people stay. If you're copycatting them or somehow "steal" their stuff, your audience will know and remember.

No need to reinvent the wheel. If something worked for someone else, you can model it (not copy it). Take ideas from what’s out there and make it your own.

- Keep experimenting with new formats like interactive content, videos, and immersive storytelling. - Embrace current cultural references, incorporate humor, and use a conversational tone. - Keep look at emerging trends and platforms, infusing creativity into your copy. - Infuse personality and tell compelling stories. - Regularly analyze audience responses and adapt your approach.

Formatting is just as important as the words themselves. Nobody reads big paragraphs anymore. Instead: → Use bullet points to break out multiple points → Use single sentence paragraphs → Get creative with symbols + Don't be afraid to experiment. ? That's how you figure out what works. (See!)

The BEST thing you can do is to be yourself. There's tons of AI generated content, content that people have copied, and other stuff that just isn't great. That's where your personality comes in. Because nobody is going to copy who YOU are. So it's a fantastic opportunity to stand out for the right reasons. Be creative and original. Let your personality shine. Be who you were born to be. It's your superpower.

When the market is flooded with content, and AI makes it easier than ever to create both longform content and shortform copy, the way to grab people's attention and get through the noise is spelled value-based writing that is unique and expressive. In other words, you need to create something more than a space-filler; something more than just plain old copy. Storytelling can help you do it. Crafting a unique voice and spending time on creating something that stands out will, too.

Creativity knows no bounds, so I would still suggest staying creative in the "brand zone," where you get creative and original but NOT straying away from your brand's mission and vision.

Some things to consider: - people buy into you before buying into what you do - your stories are not replaceable - Your character matters - weave it in

One of the ideas I currently giving is if you have a company party or product celebration, always include your VIP customers. They need to know, and in my opinion they're also obliged to know because their VIP status.

Your character, tone of voice and individual story cannot be replaced by AI. Stay true to yourself and find what makes you unique.

There's no such thing as staying "trendy" in copywriting because it will depend on the businesses/brands themselves. Some brands needs to keep up-to-date with gossip, new trends, and viral topics because of their audience. But it won't occur to every single business. So take a look at your audience first.

Research. Research. And research!! Make notes on recent trends and happenings in your niche Frame a copy around one insight and one insight only! Spend time on writing platforms regularly like: - Linkedin - Twitter - Reddit See what people are writing about and posting about and bookmark those posts