"I sent 200 outbound messages and got not one response." I know exactly where you went wrong. You pitched cold... and cold pitching has a very, very low response rate. How to make every pitch on LinkedIn a warm pitch: 1?? Find a person you want to pitch 2?? Comment on their most recent post 3?? Send an invite with a *custom* note (no pitch) 4?? Engage insightfully with their content for 4-6 weeks 5?? Send your pitch, preferably via a short, custom video By the time you send that pitch: — The prospect has seen your name and face many times — You've 'given' them something by engaging with their content — You've demonstrated your value + personality with insightful comments — Your posts have probably popped up in their feed due to your engagement with their content That's NOT a cold pitch. Does it take longer? Sure. Will it get way better results? Sure. Your call :) Questions about any step in the process? I'm listening in the comments. #LinkedIn #Sales (Thank you to one of the people I met at yesterday's event for sparking this post. I used your exact words in my opening line.) __________________________________________________ I've used this process to sell over $4m in B2B services on LinkedIn, and broken it down into a step-by-step workshop with real-life examples and proven templates. Gift yourself or your team: https://lnkd.in/ex4Au9uP
Interesting Rachel Grunbaum Also one point would like to add is relevance of context to the profession or enterprise too or nature of activity
Thanks so much for sharing this.
You make it sound easy Rachel Grunbaum ??
:O Each method of sales requires a different strategy. The LinkedIn way is by far the best
I don't like the idea of cold pitching mostly becuase it feels too "salesy" and impersonal if that makes sense Rachel Grunbaum. Adding value and relationship building is more my speed. I read a book this summer that talked about it called Succeed without Selling.
Engaging before the pitch makes a difference. Ever tried AI for email personalization?
This is an excellent breakdown on how to do it properly! What do you suggest when the decision maker you're trying to attract isn't active on LI?
What product/service do you sell?
Warm always beats cold. Every. Single. Time. Rachel Grunbaum
children's book author and audiobook narrator
3 个月A cold pitch will only get you a very cold response. Cultivate a sincere relationship with a foundation of trust and authenticity. Then, you can talk business.