What should be the north star for measurement? Should unified measurement span not just CTV but all environments? And is transparency a critical challenge we need to address for CTV growth in EMEA? Nexxen had the pleasure of discussing these pivotal topics this week at #TVRise with our fellow CTV leaders during a fantastic panel conversation!
What does a CTV gold standard look like for media buyers? Jingying Liu, Reckitt, Daniel Benjamins, Nexxen and Chris Edwards, Rakuten Advertising discussed this at TV Rise. #TVRise24 #TVRise #Video #CTV #Advertising
