R3的动态

Marketers are facing innovation challenges. We’ve combined the latest thinking from Kantar’s #innovation experts with data-driven insights and case studies from successful brands to help you: ?? Drive brand growth ?? Align innovation and advertising ?? Create a successful brand experience ???? Empower your process through #AI Download your free Connected Innovation guide to overcome challenges and unlock growth: https://ow.ly/csiF50QuUyy

INSPIRATION | How do you build a brand that resonates deeply with your audience? After two decades of learning from leaders across Unilever, Mars, Diageo, and HP, Siew Ting Foo, a Member of The Marketing Society, has released her book: Building Brands with Soul: A CMO’s Journey to Humanizing Growth and Creating Lasting Impact ??. In this article, Siew shares actionable insights and the top 10 tips for leading with soul, including the importance of self-mastery, fostering alignment, and leveraging creativity for brand growth. Her book dives even deeper, offering a blueprint for marketers to build meaningful, impactful brands that stand the test of time. Read the article -?https://lnkd.in/dmp4eyuC #BrandBuilding #TheMarketingSociety

On my way to #HETTNorth to talk to health innovators about the power of brand to increase impact. ?????? #HealthTech #Brand #Strategy

Super insightful session with Samantha Avivi of Bayer | Consumer Health & Angela Bianco Rodriguez of Comscore, Inc. on the most important elements that are on the minds of marketing leaders today. #cannes2024 #brandinnovators Brand Innovators

What is your favorite new or emerging CPG brand? Tag them in the comments and let's show them some love here on LinkedIn ?? Founders! If you're seeing this, we want to hear about your brand! Tell us in the comments: - What is your product? - Where can we buy it? - Why did you start your CPG brand!? #supportsmallbusiness #cpgindustry

Transforming Challenges into Customer-Centric Innovation I recently came across an impactful quote from Bob Hooey: "If you are not taking care of your customer, your competitor will." This seemingly simple statement is a powerful reminder of just how crucial customers are to our business success. My journey began with Pharmaceutical Sciences, where I honed my skills in Research and Development in #MeyerOrganics. I then made a dynamic shift to #Unilever, diving into the fast-paced world of FMCG. Embracing this new realm, I focused on a customer-first approach, creating products that meet real market demands and consumer needs. Challenges can seem daunting, but I believe in turning them into opportunities. By spotting market gaps and innovating unique solutions, I strive to develop products that resonate with ever-evolving customer needs. This commitment to smart innovation includes creating top-tier products and integrating sustainability initiatives—because there's #NoPlanetB. Marketing and brand building excite me as they allow us to connect deeply with consumers. Understanding your target audience and crafting engaging content is key. Effective storytelling forges emotional bonds, making products memorable and fostering long-lasting relationships. #CustomerFirst #Innovation #Sustainability #FMCG #MarketingStrategy #BrandBuilding #SmartInnovation #SustainablePackaging #ConsumerNeeds #Storytellin

“We’re constantly surrounded by messages that lack meaning, driven by metrics rather than mission. But to truly connect with people, marketing needs to be fearless and rooted in authenticity.” John Schoolcraft, global chief creative officer, Oatly Brand purpose - a topic that has been a staple of conversations at Cannes Lions for years now, but last year I felt it was (for better or worse) largely forgotten as the AI craze began to boom. ?? Perhaps it is a test of brands that when times get tough, they naturally focus more on performance marketing strategies over brand - but considering the level of focus placed on the topic by marketers - I'd be surprised if it doesn't return to the fore again sometime soon. ?? Here, Conor Nichols explores where brand purpose currently sits for marketers, with added insight from Alessandro Manfredi, Martin Beverley, Gen Kobayashi and Matt Walters. #brandpurpose #marketingstrategy New Commercial Arts. Weber Shandwick adam&eveDDB Read the full article for free via Creative Salon Worldwide in the first comment below ??

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: ?? Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ? Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ? There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people ?? Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://loom.ly/fwIpBFk

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: ?? Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ? Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ? There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people ?? Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ekxp4HGN

? Asking the Right Strategy Questions to Fuel "Finite Aspirations-Vision" ? Want to prompt your organic LLMs with business questions to update your strategies where and when needed through the S-Curve Strategy Framework. Finite Aspirations – Vision (@Growth & Leap) ? 1.????Is our vision statement clear, ambitious, and achievable within the defined timeframe? 2.????Is our vision statement specific enough to guide our long-term strategic direction while being inspired by our infinite aspirations? 3.????Does our vision statement clearly define metrics for success, allowing us to track progress and celebrate achievements? 4.????How does our vision statement translate into actionable strategies and specific initiatives for different departments and functions? 5.????Does our vision statement clearly articulate the "why" behind our goals, connecting them to the broader purpose and aspirations? 6.????What process do we use to ensure our vision remains foresighted and adaptable to rapid technological advancements and market disruptions (GenAI)? 7.????How effectively have we communicated the vision internally to generate buy-in and enthusiasm from all employees? Can our vision statement serve as a rallying cry to inspire and motivate employees at all levels? ?? 100+ More questions covering all S-Curve Strategy Framework in the article (Link in the comments) - - - - - - - - - - - - - - - - - - ?? Stay tuned by subscribing to my "The Sigmoid Rider" newsletter to elevate your game to new heights in?#strategy,#leadership, and?#growth?powered with?#technology,?#genai?and?#science. https://lnkd.in/exGGKEq2 #businessinsights?#strategydevelopment?#growthmindset?#organizationaldevelopment?#leadershipdevelopment?#scienceandtechnology?#engineering?#math?#askingquestions Procter & Gamble?Mondelēz International?Nestlé?Nestlé Nespresso SA?PepsiCo?Mars?Holcim?Caterpillar Inc.?Lindt & Sprüngli?General Mills?Kenvue?Haleon?SC Johnson?Henkel Johnson & Johnson?Essity?Logitech?Kraft Heinz?Unilever?The Coca-Cola Company?Reckitt Diageo AB InBev HEINEKEN Beverages credit: Visual made with?Canva?AI