R Kumar Vinod的动态

Agencies are storytellers yet they often fail to use their “sizzle” reel (hate that term) to tell their agency story and emotional & rational differentiators to prospects. Despite being an electronic music fan and a fan of creative agencies, I’ve never been a fan of quick cuts of agency work set to EDM or Dubstep, and neither have prospects (or Rob Mayhew) Creative agencies, you can do better. #businessdevelopment #agencygrowth #cmo #newbusiness #creativeadvertising

Let's definitely talk about you... but before that just a "little" about us. So many of these from Rob I love but this one below grabbed me most of all. How many pitch decks "start out" being written all about the client and their audience and their issue of the day. How many meetings with a new client in the room "start out" as just a meeting to deliver what you were supposed to deliver. How many case interviews with a new client "start out" with a list of questions to get to know THEM better? But it always ends up being all about us. We convince ourselves it's the right move: "They asked us to talk about ourselves in the RFI" "This client doesn't know us yet" "We should really have our faces and titles up on the board so they can see who we are when we're presenting who we are in the room." "Hey clients like awards as much as anyone so let's have just a quick page on that." "I know we said we'd start with their business problem but we just need to do a quick agency intro first about all the clients we work with. It'll be short." I once was in a new business pitch where the key client had 45 minutes to be in the room. SO WE HAD TO GET TO THE GOOD STUFF BEFORE THEY LEFT for another meeting. Our Agency introductions went on for 39 minutes! Before the clients introduced themselves! Making it about THEM is making it about US. And it is still special. Every single time. #advertising #creativity #marketing

This feels like a realistic summary of some parts of #CannesLions2024 RAUS Global

Energy and self-care are important to me.

A good model, under current circumstances to slow down, introspect, prioritise and repurpose with laser sharp focus.

Suffering; whereby we obsess about ourselves and the amount of stress or pain or discomfort we may be experiencing. I've certainly found that changing my state really helps me move more into a place of gratitude and away from negative cycles. Positive thinking will be useless if you do not match up with your intrinsic emotional state! I can think the world is wonderful but if I'm miserable, then no amount of convincing is really going to see anyone buy what I'm saying! Change Your State. Some great ways to do it: - Take a COLD shower! - MOVE YOUR BODY! - ...laugh! What do all these things have in common? They release feel good chemicals into your body! They put you in a better state! When you're in a better state, you'll move closer to a better mindset, when you're in a better mind set, you stand a better chance of making a good decision. Good decisions open doors that lead to Great outcomes! I was skeptical until I tried it- properly! Your mind unlocks everything- make sure you're setting it up to unlock the right reality for yourself! #leadership #statemanagement #positivechanges #coaching #behaviourchange #unlockyourpotential #management #jobsearch

What are you grateful for today? Me: Knowing I can ask my direct leader for things that make my day easier-- from help on a project, to resources I need, to shifting a meeting so I can focus on clients during busy days and not have to work late. #gratitude #leadership #askingForHelp #amazingWorkplace #getCertified #HR #companyCulture #business #employeeHappiness #surveys #employeeHappinessSurvey #employeeExperience

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How to have better meetings