Quigley-Simpson的动态

Many of our daily use products are being a part of “Shrink” Flation where the products quality is decreasing and the price is increasing or stable. This is a major issue caused due to inflation as this impacts the daily expenses of the income. As well as food is one of the major sector where the expenses are incurred. That’s why, I would suggest you to opt for sustainable consumption as it will help you and the society in long run. #inflation #shrinkfaltion #productprice #income #foodexpense #sustainability #expense

Imagine if consumers could really get the attention of FMCG brands in their lives today (in view of current economic headwinds) – one thing they will definitely say is ‘prioritize the accessibility of your products’. Simply put, make it easy to buy your products + unlock ‘non-consumption’. Some access enabling initiatives: 1.??????Format based options 2.??????Bundled value offers 3.??????Periodic targeted promotions 4.??????SKU based options 5.??????Cross category innovations 6.??????Tiered pricing approach (a portfolio approach) 7.??????Occasion based innovations 8.??????Continued investment in distribution - be available NB: According to Christensen Institute, non consumption?is the inability of an entity (person or organization) to purchase and use (consume) a product or service required to fulfill an important?Job To Be Done. This inability to purchase can arise from the product’s cost, inconvenience and complexity, along with a host of other factors. You can read more here: https://lnkd.in/dypWeXuJ Pierrine Consulting #GrowthParner #BrandGrowth #BusinessContinuity

Here's how Brands are playing with consumer psychology and saving costs with Shrinkflation Ever opened your favorite snack or product and felt like something was missing? It’s not your imagination—shrinkflation is here. Instead of increasing prices outright, brands subtly reduce the quantity or size of their products to manage rising costs while keeping price tags stable. ?? Brands adopting shrinkflation (not limited to)- ?Coke: Smaller bottles ?Parle-G: Fewer biscuits, reduced packet size ?Maggi: Reduced net weight ?Cadbury: Slimmer bars ?Vim: Compact bars ?Haldiram Bhujia: Fewer grams ?Dove: Smaller soap bars ?Pringles: Fewer chips, more air While this strategy helps brands maintain profitability without alarming consumers, it raises the question: Are we really getting the value we pay for? What’s your take on shrinkflation - a smart strategy or unfair practice? Share your thoughts! #Shrinkflation #ConsumerBehavior #BrandStrategy #Marketing

Wonderful article here on the future of Insights in the world of fast moving consumer goods. Some sagely wisdom from P&G and our own Crispin Beale.

?? 2024: The Year of the Brand! ?? The rules of the game are changing, and brands are taking center stage! At NIQ, we're diving into how brands can win big in a market shaped by evolving consumer demands and rising private labels. ??? ?? Key takeaways: ?? Build trust and authenticity to connect with consumers. ?? ?? Use data-driven insights to outpace private labels. ?? ?? Stay agile in responding to economic and behavioral shifts. ?? ?? Ready to future-proof your brand strategy? Let's chat about how NIQ's insights can guide your 2024 playbook! ????? #YearOfTheBrand #ConsumerInsights #NielsenIQ #NIQ #BrandStrategy ??

Want to completely destroy your company's #positioning? If that's so, Lindt just gave expert insights into how to do it. Lindt positions themselves as a higher quality chocolate. Which meant, people bought their chocolate, beliving it's of higher standards (who would have thought). When put under analysis, analysis found high concentrations of lead in chocolate. While this is common for chocolate (yes, even bio, organic, super vegan, recycled one), consumers claim they thought with Lindt that wouldn't be the case, becuase the company claims their chocolate is of 'expertly crafted from the finest ingredients'. The result: Lindt has a lawsuit on their hands. As their defence, Lindt decided to go with "The finest ingredients thingy was actually all marketing, hehe". Brilliant. Did that affect their sales? The sales in the US are down 3%, which, when you are make $100M AR, isn't a small number. Lindt still made a good job of keeping this under wraps, so the news didn't break out to mainstream media (until now). YUKKA's software shows there is a huge spike in the media about this in the last couple of days. So ?? is about to hit the fan. It'll be interesting to follow what happens with Lindt's sales & stock prices in the coming months and how public's perception will shift. What can you learn from that? Walk your talk. Positioning isn't done in a #marketing silo. Your #product needs to deliver on your promise. Or clients will get upset (No shit, Sherlock.) Are you delivering on what your marketing is promising?

?? Transform Your Business with MARKET X! ?? Are you a Food, FMCG, Groceries, or Edible Oils brand looking to: ? Boost Sales with innovative strategies? ? Expand your retail network and dominate new markets? ? Create a purpose-driven brand that wins consumer loyalty? ? Design impactful trade marketing campaigns that deliver results? At MARKET X, we specialize in unlocking growth potential for ambitious businesses like yours! ?? ?? What We Offer: ? Proven strategies for market expansion ? Expertise in secondary sales acceleration ? Customized solutions for retailer engagement ? Affordable premiumization and trade schemes ? End-to-end support for distribution excellence ?? Let’s build brands that matter and businesses that thrive. Let us be the X-factor your business needs! ?? Ready to Grow? DM us or visit our website to schedule a consultation today! #TransformYourBusiness #MARKETXConsulting #FoodAndFMCG #EdibleOilExperts #GroceriesGrowth #TradeMarketing #BrandStrategy #FMCGConsulting #RetailExpansion #PurposeDrivenBrands #MarketLeaders #SalesGrowthTips

Rob Wilson, a Managing Director at L.E.K. Consulting, provided insight on CNN Business into how brands are responding to evolving consumer priorities amid economic pressures. He highlights the need to balance affordability with quality to stay competitive, while emphasizing the importance of aligning product offerings with customer expectations. See more on CNN: https://cnn.it/40Uxbem #brands #consumers #retailers #food #beverage

With so many products on the market, standing out can be a major challenge. PIE by Cambridge Market Research helps product and brand owners identify unique opportunities to differentiate their products. Through in-depth insights and category benchmarks, PIE provides the tools you need to carve out a distinctive place in the market. Want to learn more? Contact us to learn how PIE can help. https://lnkd.in/eMrd42SX #ProductDifferentiation #StandOut #BrandGrowth #PIE #MarketResearch #PrecisionBenchmarking??

Instead of tactical adjustments, strategic RGM focuses on deep insights. Just as raisins add flavor to dough, strategic RGM adds value by shaping where to play and how to win in the market. Researching and analyzing data on categories, competitors, consumers, occasions, and channels helps identify growth opportunities. Strategic RGM uses these insights to make informed decisions. Just as stakeholders have varying tastes, RGM must balance contradictory expectations. Engage stakeholders in communication, understand their needs, and find common ground to align strategies. #RGM #Strategy #Consumer #Shopper #Behaviour #Insights #Research #ProjectManagement #Stakeholders