Quartile的动态

IAB finalizes retail media networks standards for in-store This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. https://lnkd.in/dvwQju7q

Retail Media Networks (RMNs) offer first-party data, but their closed systems challenge transparency. Nielsen highlights the importance of independent measurement to track campaigns effectively and optimize value across platforms. Discover why this is essential for retail media success in 2025: https://bit.ly/3Wd0aak

Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

The convergence of trade and retail media networks (RMNs) is evident, fueled by shared financing sources and a focus on the lower funnel. ? However, measuring retail media return on ad spend (ROAS) remains challenging due to inflated costs, no shared agreement on measurement standards, and complex attribution models. ? Moreover,?lack of transparency and?the specificity of RMN targeting complicates attribution efforts, particularly when?brands need to?identify the impact of RMN spend in context of overall marketing and media investment. Advanced modeling systems for accurate assessment of value are?crucial for enhancing ROAS accuracy in the evolving landscape of retail advertising. Read i4i’s Mark Garratt's POV on why retail media ROAS is so hard to measure:?https://lnkd.in/ewyVqTG6

In a fragmented retail landscape, driving revenue is key. With the market set to surpass $29 billion by 2025, the stakes are high. Retail media network offers come with challenges like limited reporting and audience overlap. ?? Get more insights from Night Market Commerce Media SVP Mara Greenwald and discover three actionable steps to boost retail revenue today: https://bit.ly/3Q4KrXN

What are Retail Media Networks? RMNs help retailers and brands connect using first-party data, but closed ecosystems create blind spots. Nielsen explores how independent measurement transforms retail media strategies. Don’t miss this article to learn how to navigate and succeed in RMNs: https://bit.ly/3Wd0aak

Retail Media is redefining Digital Advertising! With 15% of global digital ad spending now attributed to retail media, this channel is shaping the marketing funnel like never before. From first-party data to actionable insights, discover how brands leverage retail media to drive performance and engagement. ?? Download the Retail Media 2.0: Moving Up the Funnel Playbook to explore key trends, strategies, and insights that can elevate your Marketing game. Get your copy now: https://lnkd.in/dEnp8_UV #RetailMedia #MarketingInsights #DigitalAdvertising #MMAIndia #AmazonAds #ModernMarketing Ajay Sharma Neeraj Rai Shaunakraj Deshpande Sugandha Malhotra Moneka Khurana Rudrashish Nag Lloyd Pereira Vivek Sheth

In-Store Retail Media Spend is Set to Soar! ?? EMARKETER's latest chart shows that in-store retail media ad spending in the US is projected to top $1 billion by 2028. This growth represents a significant opportunity for advertisers to leverage the power of in-store retail media networks (RMNs). ?? 2024: $0.37 billion (31.9% increase) ?? 2025: $0.54 billion (46.5% increase) ?? 2026: $0.70 billion (30.4% increase) ?? 2027: $0.91 billion (29.2% increase) ?? 2028: $1.06 billion (16.6% increase) Ready to tap into this growth? With Jivox IQ DaVinci, you can launch a retail media ad campaign in under 5 minutes. Stay ahead of the curve with retail media creative that goes beyond on-site sponsored listings.

WHY ALL THE HYPE ABOUT RETAIL / COMMERCE MEDIA? According to EMARKETER, nonretail media ad spend growth in US will slow from 10% [2024] to 5.4% [2028]... BUT when retail media spend is included growth slows from 12.6% to 10.2% during the same period. This equates to more than $6B in annual digital ad spend saved (or conserved) by Retail Media. I'd say the hype is justified... and we're still in the early days moving from online to in-store and beyond. Exciting times indeed! #retailmedia #digitalspend #mediamonetization #customerfirst

Latest trends in retail media ! ?? 6 experts on what's changing in the retail media market. #hicmobile #retailmedia #proximity #aigen #mobileadvertising https://lnkd.in/e4s4BDuC