Quan Media Group的动态

“Your brand is already in the Metaverse. You just don’t know it yet.” Whether it’s #Roblox, Recroom, or VRchat other people are using your brand in ways you never imagined. (Click on the video ?? below) Whenever I tell #CMOs that they are already in the Metaverse in some capacity, they don’t believe it, they feel they would be aware of it already. But there are millions of rooms on any given platform. This raises hard questions every company needs to address around brand relevance to younger audiences, and preparedness for spatial media. Are you tracking the different iterations? What does this mean for your IP? Are these fans - or future competitors? Here is a great example: a leading Roblox gamer and influencer has just recreated all the Met Gala looks in Roblox. Yet none are for sale…yet. What do you think? Should brands worry? How can brands encourage fans to build with them? What does reciprocity look like? How can we protect IP in the Metaverse? Should we even try? #cmos #innovation #applevisionpro #spatialmedia #apple #technology #luxury #technews #metgala #valentino #balenciaga #alexandermcqueen #influencers #gaming #fashion #voguebusiness #metaquest #quest3 #meta

Channel 4 and Snapchat are teaming up to launch a groundbreaking augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games! This collaboration is set to ???????????????? ?????? ???????? ???????????? ???????? ?????? ??????????????????????, offering an immersive experience that places you right in the heart of the action. Here’s what to look forward to: ???????????????? ?????????????????????????? ?????? ??????????????????????: Snapchat’s recent research shows a 65% increase in sports interest among 18-24-year-olds. This collaboration opens up unique commercial opportunities to reach a highly engaged audience like never before. ?????????????????? ???? ????????????????????: Viewers can experience the Paralympic Games by trying out multiple events like archery and athletics using a specially designed Snapchat Lens. ???????????????? ???????? ???? ?????????????????????? ??????????????, ????????????, ?????? ???????????????? ??????????????????, all seamlessly overlaid onto your real-world surroundings. ?????????????????? ?????????????????? ????????????????: Over 1,300 hours of live sport will be broadcast for free across multiple platforms, making this the most accessible Paralympic Games to date. This collaboration between the Paralympics, Channel 4, and Snapchat represents a powerful step toward inspiring the next generation of athletes to reach their full potential. Channel 4 and Snapchat are poised to redefine the way we experience the Paralympic Games by combining cutting-edge AR technology with comprehensive, accessible coverage. Don’t miss out on this groundbreaking collaboration! #Paralympics2024 #Paris2024 #AugmentedReality #SnapchatAR #Channel4 #SportsInnovation #ImmersiveExperience #NextGenAthletes #ARTechnology #ParalympicGames #SportsBroadcasting #DigitalEngagement #FutureOfSports #InteractiveExperience #SnapchatLens

?? The Clash of Clans universe just got a serious upgrade with the addition of Erling Haaland's digital double! ?? Supercell's latest move to merge soccer stardom with gaming greatness is making waves, and for good reason ! ?? Let's take a closer look at why this collaboration is causing such a stir : 1?? ?? 3D Brilliance : Supercell isn't just dabbling in advertising – they're pioneering immersive experiences with cutting-edge 3D tech. By weaving Erling Haaland's digital likeness into Clash of Clans, they're creating a gaming environment that's as thrilling as it is unforgettable. It's not just marketing; it's a whole new level of engagement ! ?? 2?? ?? Youth Engagement : Erling Haaland isn't just a sports star – he's a cultural phenomenon, especially among the younger crowd. By leveraging his star power in the gaming world, Supercell is tapping into a demographic that's hungry for excitement and authenticity. It's a smart move that's sure to pay dividends in player engagement and brand loyalty. ?? As gaming and sports continue to converge, collaborations like this one are poised to become the new norm. And with Supercell leading the charge, I can't help but be excited to see the results of this Marketing Campaign ! #ClashOfClans #ErlingHaaland #GamingInnovation #YouthEngagement #LinkedInInsights #DigitalDouble

As anticipated, Olympic viewership saw a remarkable surge from Tokyo to Paris, and the results are nothing short of impressive: ?? 30.6 million U.S. viewers tuned in on NBCU platforms—a remarkable 82% increase from the Tokyo Games. ?? 23.5 billion minutes of streaming coverage, marking a 40% rise from previous Olympics. ?????????? ?????????????? ???????????????????? ?????? ???????????? ?????????????????? ???? ??????????????-???????????? ??????????????: ?????????????????? ??????????: Athletes are driving exceptional engagement, making them crucial for brand visibility. ?????????????????? ?????????????? ??????????????????????: The surge in streaming minutes shows that athlete-driven content captivates audiences more than ever. ???????????????? ?????????? ???????????? Higher visibility translates into greater ROI for brands partnering with athletes during major events. Looking ahead, the 2028 Summer Olympics in Los Angeles present an unparalleled opportunity for growth. With the event on home soil and the potential for even greater viewership and engagement, brands have an astronomical chance to build on this momentum. #Influencermarketing #Olympics #Sportsmarketing #SocialMedia #DigitalMedia

?? DJI Osmo Action 4: A Game-Changer in Extreme Sports Marketing Regarding groundbreaking technology in action cameras, DJI leads the pack. The Osmo Action 4 is specifically designed for adventure seekers and extreme sports enthusiasts, reimagining the possibilities in high-speed photography and videography. With its 1/1.3-inch CMOS sensor and 10-bit D-Log M color capabilities, this camera excels in low-light, fast-paced environments. ?? The Campaign: Collaborating with Influencers for Maximum Impact To amplify the Osmo Action 4's launch, DJI partnered with Bandalabs, engaging top-tier athletes, including @chrisandfinck and @erikajklein. These influencers showcased the camera’s superior rugged performance in extreme conditions—whether capturing skydives from 15,000 feet or rugged mountain biking. ?? Strategy: Showcasing Rugged Performance The campaign highlighted the camera’s durability and exceptional image quality. ?? Results: With 9 million views and 2 million engagements across social media, the campaign solidified the Osmo Action 4 as a must-have for action sports enthusiasts. ?? Check out the full video to see how DJI sets new standards in extreme sports marketing! #DJI #OsmoAction4 #ExtremeSports #InfluencerMarketing #MarketingStrategy #Bandalabs

??♂?The 2024 Olympics is set to be the most digitally engaging yet! Here are 4 innovative ways to enjoy the Games: 1?? Massive Social Coverage: The official Olympics app and social media channels will feature over 25,000 posts across 40 handles in nine languages, providing extensive coverage and interactive content. 2?? New Augmented Reality (AR) Features: Fans can join the excitement with over 15 unique Olympic AR features available through the official app, Snapchat, and at venues throughout Paris where they can "experience" the 1924 Paris Olympics and engage with real-time records at iconic landmarks. 3?? Interactive Platforms: Everyone can use Olympic-themed stickers, chat themes, challenges, and curated content hubs on WhatsApp, Facebook, Instagram, Messenger, and TikTok. A dedicated Olympics Content Hub on TikTok will offer athlete-led content and daily creative collaborations with artists and creators. 4?? Extensive Streaming Coverage: NBC is rolling out more than 7,000 hours of coverage across its linear, digital, and streaming platforms, ensuring you won’t miss a moment of the action. #Paris2024 #Olympics #DigitalEngagement

Exploring #TikTokOlympics: Behind-the-Scenes Stories from Olympic Athletes In a fascinating new trend, Olympic athletes are taking us behind the scenes like never before! ??? By filming themselves and their teammates, they are creating captivating stories straight from the heart of the Olympic Village. This raw and authentic content, shared on TikTok under the hashtag #TikTokOlympics, offers a unique glimpse into the athletes' lives Read more about this trend in The Guardian . #Olympics #TikTok #BehindTheScenes #AthleteStories #SocialMedia

Google blends AI into US broadcasts of Paris Olympics: Google inked a wide-ranging sponsorship deal with broadcaster NBC and Team USA to integrate its AI capabilities, including large language model Gemini, into coverage of the Olympic Games in Paris. Google is the official search partner of Team USA, marking the first time the tech company has partnered with the sports nonprofit. US viewers of the Olympic Games on NBC, Peacock and other NBCUniversal platforms will hear sports commentators use AI to provide more information on Olympic events, citing the importance of lane assignments during swim competitions as an example. During daytime and primetime coverage of the Olympics, NBCUniversal’s production team and anchors will use Google Search’s AI Overviews to answer viewer questions about the events during the Olympic and Paralympic Games. Comedian Leslie Jones, who will serve as a commentator in Paris, will use Google’s Gemini AI model to learn new sports and entertain viewers across NBCU’s networks and its Peacock streaming service. The NBC entities and Peacock are owned by US cable operator Comcast. The Paris Olympics start on 26 July. The post Google blends AI into US broadcasts of Paris Olympics appeared first on Mobile World Live. https://dlvr.it/T9nr2W

How is technology improving athlete performance and fan engagement? Explore this research on the top 10 sports industry trends based on the analysis of 1300+ companies #fanengagement #sportstech #sportsanalytics #gtmpartners #esports

The Games of the XXXIII Olympiad have officially started! ??? Paris ???? 2024 Olympics is set to be an extraordinary event, promising a unique blend of history, culture, and sport. 1)Unmatched Marketing Opportunities ??: With innovative approaches like the expanded TOP Programme and centralised Olympic hospitality initiatives, brands have unparalleled opportunities to connect with a global audience. 2)Robust Sponsorship Platforms ??: Long-term partnerships with some of the world’s biggest companies are the backbone of the Olympic Movement, providing financial stability and promoting worldwide sports development. 3)Cutting-Edge Media Coverage ??: Advanced broadcasting technologies, including UHD, HDR, 5.1.4 immersive audio, enhanced camera systems, FPV drones and AI-driven enhancements, will redefine how viewers experience the Games, ensuring immersive and engaging content for the audience and an once-in-a-lifetime experience by the OBS. 4)Global Reach ??: Media Rights Holders like Warner Bros Discovery, Eurosports, CMG, NBC, Nine, CBC, Viacom18 to name a few will deliver comprehensive coverage across television, radio, and digital platforms, reaching billions of viewers worldwide. 5)Digital Fan Engagement ??: Innovative fan engagement strategies will enhance the connection between the Olympics and its global audience, making Paris 2024 a truly interactive and inclusive experience. 6)Sustainable Innovations ??: A “More with Less” mindset will drive efficient, flexible, and sustainable broadcast operations, ensuring a greener approach to media coverage. Witness the biggest sporting event of 2024 unfold and celebrate the spirit of Olympism; fostering unity and excellence through sports. Courtesy- International Olympic Committee – IOC #Paris2024 #Olympics #Marketing #Sponsorships #Media #GlobalEvent #Innovation #Sustainability