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Alaska Airlines recently closed its purchase of Hawaiian Airlines in the biggest U.S. airline merger since the Alaska and Virgin America deal merger eight years ago. Now both airlines are focused on integration through a unique route of combining both airlines on a single operating certificate but maintaining two separate brands. The combined entity will command almost 8% of the U.S. commercial air travel market and the combination of Alaska and Hawaiian would capture more than 50% of Hawaii’s airline market, which has annual revenue of $8 billion. This integration comes after the U.S. Justice Department has decided not to challenge a proposed $1.9 billion merger. In an abrupt change of course, the Justice Department allowed the merger to move forward after it blocked a deal between JetBlue and Spirit Airlines and forced the breakup of a partnership between JetBlue and American Airlines. Both Alaska Airlines and Hawaiian Airlines needed to make certain concessions. The department approved the forthcoming single entity but says it must honor the legacy rewards points of each carrier, maintain the levels of service for key routes, and cross honor policies, including the guarantee of family seating and compensation for flight delays. The conditions will remain in effect for six years once the department formally allows the company to operate as a single airline, a decision federal officials said was still pending. Until that approval is received, the airline must remain independently run. #Mergers #Aquisitions #Integration #airlines Disclosure: This article is for informational purposes only and should not be construed as legal, regulatory, tax, accounting, or investment advice. It expresses the views of the author as of the date indicated and such views are subject to change without notice. Quaestor Consulting Group ("QCG") has no duty or obligation to update the information contained herein. Certain information contained herein is based on or derived from information provided by independent third-party sources. QCG believes that the sources from which such information has been obtained are reliable; however, it has not independently verified the accuracy or completeness of such information or the assumptions on which such information is based. QCG makes no representation, and it should not be assumed that past investment performance is an indication of future results. Moreover, wherever there is the potential for profit there is also the possibility of loss.

Alaska Airlines’ Acquisition of Hawaiian Airlines Cleared by Regulator

Alaska Airlines’ Acquisition of Hawaiian Airlines Cleared by Regulator

https://www.nytimes.com

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