Why does part of your marketing budget go unused? Last year, we surveyed 800+ marketers. We found that 22% of the marketing budget remains unused by an average marketer. Why does this happen? One common reason is: ? Inefficient Campaign Optimization Sometimes, you invest heavily in a lead source. But it brings in low-quality leads that don’t convert. Meanwhile, a high-intent source doesn’t get enough budget. Since budgets are planned in advance, changes aren’t always made in time or dynamically. As a result, funds sit unused instead of driving results. How much of your budget went unused this year? or what’s a reasonable range for your industry vertical? We’re exploring this and many other insights in this year’s State of the Industry Survey and we want to hear from you! ?? Take the survey now to share your perspective and receive a detailed, personalized report on the performance marketing industry. See how your approach stacks up against industry peers - all in just 5 minutes! Survey Link-> https://hubs.la/Q038Pwfl0 #MarketingBudget #LeadGeneration #PerformanceMarketing #PX #StateofTheIndustry #SOTI2025
