Media coverage is a significant win for any company.? In this video, Rachel Gerber Kule, founder, Managing Partner, Pursuit PR defines earned media and explains its purpose. The Pursuit PR (#PPR) Academy defines and explains Pursuit fundamentals. For more, please visit the website. https://lnkd.in/emX5sWJf #PursuitPR #PPRAcademy #Media https://lnkd.in/ggRucBc4