What's the difference between corporate propaganda and healthy #corporateculture? Healthy corporate culture drifts into the lane of toxic propaganda when it creates a false narrative of omnipotence and fear. This is the key message in an exceptional new book by Peter Pomerantsev, “How To Win An Information War.” The book explains how propaganda and counter-propaganda works from Nazi Germany to modern Russia to modern election campaigns. The tools of propaganda also bleed into modern corporate #communications. Pomerantsev’s description of political propaganda transported me back to Bloomberg, where I worked from 2011 - 2015. Where slideshows of grinning employees volunteering to clean a park, and our triumphant leader played in a loop. According to Pomerantsev, once propaganda can no longer be trusted, its decline is irreversible. We're seeing that now: quit rates in large companies have exceeded 30,000 per month for 48 consecutive months, the longest streak of voluntary departures in American economic history. We talk about it more in this article. https://lnkd.in/eVWqyDeK #innovation #leadership #culture
